Critical retourn to the notion of ethos

Detalhes bibliográficos
Autor(a) principal: Maingueneau, Dominique
Data de Publicação: 2018
Tipo de documento: Artigo
Idioma: por
Título da fonte: Letras de Hoje (Online)
Texto Completo: https://revistaseletronicas.pucrs.br/ojs/index.php/fale/article/view/32914
Resumo: This article aims at criticizing the way the notion of discursive ethos has been generally used by discourse analysts for about fifteen years. This criticism is at the same time self-criticism, because from the 1980’s on I contributed to develop this field of research. Firstly, I try to analyze the content of the notion of ethos, which I divide into three dimensions: “categorial”, “experiential”, “ideological”. Such a division allows us to take into account the full diversity of activity. Secondly, I reflect on the very process through which addressees construct ethos; this reflection draws on data from matchmaking websites, not from the kind of corpora (political discourse, advertising, literature...) that are usually analyzed by the researchers who work on ethos. Thirdly, this article deals with the problems that one encounters when one studies texts in which iconic and verbal dimensions are tightly connected. Two kinds of data are taken into consideration: websites, which imply both digital and verbal ethos, and commercials.
id PUC_RS-19_995f5b3005166df68bd188b3862fbe88
oai_identifier_str oai:ojs.revistaseletronicas.pucrs.br:article/32914
network_acronym_str PUC_RS-19
network_name_str Letras de Hoje (Online)
repository_id_str
spelling Critical retourn to the notion of ethosRetorno crítico à noção de ethosdiscourse analysisethosdiscursive ethosincorporationmatchmaking website.análise do discursoethosethos discursivoincorporaçãosite de relacionamento.This article aims at criticizing the way the notion of discursive ethos has been generally used by discourse analysts for about fifteen years. This criticism is at the same time self-criticism, because from the 1980’s on I contributed to develop this field of research. Firstly, I try to analyze the content of the notion of ethos, which I divide into three dimensions: “categorial”, “experiential”, “ideological”. Such a division allows us to take into account the full diversity of activity. Secondly, I reflect on the very process through which addressees construct ethos; this reflection draws on data from matchmaking websites, not from the kind of corpora (political discourse, advertising, literature...) that are usually analyzed by the researchers who work on ethos. Thirdly, this article deals with the problems that one encounters when one studies texts in which iconic and verbal dimensions are tightly connected. Two kinds of data are taken into consideration: websites, which imply both digital and verbal ethos, and commercials.Este artigo tem o objetivo de desenvolver uma reflexão crítica sobre o uso que é comumente feito do ethos discursivo, há quinze anos, nos trabalhos de análise do discurso. Essa reflexão é ao mesmo tempo autocrítica, uma vez que, desde a década de 1980, contribuí para o desenvolvimento dessa problemática. Inicialmente, procuro analisar mais precisamente o conteúdo da noção de ethos, em que distingo três dimensões: categorial, experiencial e ideológica. Esta tripartição é necessária se quisermos levar em conta a diversidade de manifestações do discurso. Em um segundo momento, reflito sobre o próprio processo de construção do ethos, baseando-me em dados – particularmente em anúncios de sites de relacionamento – diferentes daqueles que geralmente estudamos quando trabalhamos com o ethos. Finalmente, em um terceiro momento, me interesso pelos problemas levantados pela análise do ethos discursivo quando se trabalha com textos nos quais as dimensões verbal e icônica estão estreitamente ligadas. Dois tipos de fenômenos são considerados: os sites da Internet, nos quais estão implicados ethos verbal e ethos digital, e as publicidades.Editora da PUCRS - ediPUCRS2018-12-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistaseletronicas.pucrs.br/ojs/index.php/fale/article/view/3291410.15448/1984-7726.2018.3.32914Letras de Hoje; Vol. 53 No. 3 (2018): The discursive ethos: scope, challenges and potentialities; 321-330Letras de Hoje; Vol. 53 Núm. 3 (2018): Ethos discursivo: alcance, desafios e potencialidades; 321-330Letras de Hoje; v. 53 n. 3 (2018): Ethos discursivo: alcance, desafios e potencialidades; 321-3301984-77260101-333510.15448/1984-7726.2018.3reponame:Letras de Hoje (Online)instname:Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)instacron:PUC_RSporhttps://revistaseletronicas.pucrs.br/ojs/index.php/fale/article/view/32914/17642Copyright (c) 2019 Letras de Hojeinfo:eu-repo/semantics/openAccessMaingueneau, Dominique2019-01-17T14:18:42Zoai:ojs.revistaseletronicas.pucrs.br:article/32914Revistahttps://revistaseletronicas.pucrs.br/ojs/index.php/falePRIhttps://revistaseletronicas.pucrs.br/ojs/index.php/fale/oaieditora.periodicos@pucrs.br || letrasdehoje@pucrs.br1984-77260101-3335opendoar:2019-01-17T14:18:42Letras de Hoje (Online) - Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)false
dc.title.none.fl_str_mv Critical retourn to the notion of ethos
Retorno crítico à noção de ethos
title Critical retourn to the notion of ethos
spellingShingle Critical retourn to the notion of ethos
Maingueneau, Dominique
discourse analysis
ethos
discursive ethos
incorporation
matchmaking website.
análise do discurso
ethos
ethos discursivo
incorporação
site de relacionamento.
title_short Critical retourn to the notion of ethos
title_full Critical retourn to the notion of ethos
title_fullStr Critical retourn to the notion of ethos
title_full_unstemmed Critical retourn to the notion of ethos
title_sort Critical retourn to the notion of ethos
author Maingueneau, Dominique
author_facet Maingueneau, Dominique
author_role author
dc.contributor.author.fl_str_mv Maingueneau, Dominique
dc.subject.por.fl_str_mv discourse analysis
ethos
discursive ethos
incorporation
matchmaking website.
análise do discurso
ethos
ethos discursivo
incorporação
site de relacionamento.
topic discourse analysis
ethos
discursive ethos
incorporation
matchmaking website.
análise do discurso
ethos
ethos discursivo
incorporação
site de relacionamento.
description This article aims at criticizing the way the notion of discursive ethos has been generally used by discourse analysts for about fifteen years. This criticism is at the same time self-criticism, because from the 1980’s on I contributed to develop this field of research. Firstly, I try to analyze the content of the notion of ethos, which I divide into three dimensions: “categorial”, “experiential”, “ideological”. Such a division allows us to take into account the full diversity of activity. Secondly, I reflect on the very process through which addressees construct ethos; this reflection draws on data from matchmaking websites, not from the kind of corpora (political discourse, advertising, literature...) that are usually analyzed by the researchers who work on ethos. Thirdly, this article deals with the problems that one encounters when one studies texts in which iconic and verbal dimensions are tightly connected. Two kinds of data are taken into consideration: websites, which imply both digital and verbal ethos, and commercials.
publishDate 2018
dc.date.none.fl_str_mv 2018-12-30
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistaseletronicas.pucrs.br/ojs/index.php/fale/article/view/32914
10.15448/1984-7726.2018.3.32914
url https://revistaseletronicas.pucrs.br/ojs/index.php/fale/article/view/32914
identifier_str_mv 10.15448/1984-7726.2018.3.32914
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revistaseletronicas.pucrs.br/ojs/index.php/fale/article/view/32914/17642
dc.rights.driver.fl_str_mv Copyright (c) 2019 Letras de Hoje
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2019 Letras de Hoje
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Editora da PUCRS - ediPUCRS
publisher.none.fl_str_mv Editora da PUCRS - ediPUCRS
dc.source.none.fl_str_mv Letras de Hoje; Vol. 53 No. 3 (2018): The discursive ethos: scope, challenges and potentialities; 321-330
Letras de Hoje; Vol. 53 Núm. 3 (2018): Ethos discursivo: alcance, desafios e potencialidades; 321-330
Letras de Hoje; v. 53 n. 3 (2018): Ethos discursivo: alcance, desafios e potencialidades; 321-330
1984-7726
0101-3335
10.15448/1984-7726.2018.3
reponame:Letras de Hoje (Online)
instname:Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)
instacron:PUC_RS
instname_str Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)
instacron_str PUC_RS
institution PUC_RS
reponame_str Letras de Hoje (Online)
collection Letras de Hoje (Online)
repository.name.fl_str_mv Letras de Hoje (Online) - Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)
repository.mail.fl_str_mv editora.periodicos@pucrs.br || letrasdehoje@pucrs.br
_version_ 1799128782110457856

Registros relacionados