Language, neoliberalism and K-pop: Multilingualism in Korean pop music and language commodification

Detalhes bibliográficos
Autor(a) principal: Cordeiro, Matheus
Data de Publicação: 2022
Tipo de documento: Artigo
Idioma: por
Título da fonte: Conversas & Controvérsias
Texto Completo: https://revistaseletronicas.pucrs.br/ojs/index.php/conversasecontroversias/article/view/41608
Resumo: In the past decade K-pop has crossed the globe, mixing not only rhythms and musical genres, but also languages. Observing the profusion of languages in Korean popular music, we asked what the role of languages is and in what forms are they used within K-pop. To answer these questions, 200 popular K-pop songs from the 2010s were selected and compiled in a corpus. The massive use of code-switching and the reproduction of versions in other languages was observed, using, throughout the decade, not just majority languages, but also minority, local and dead languages. The songs from years after 2014 used code-switching more frequently. Considering the data obtained by this research, data and patterns of growth and exportation of Korean popular music in the 2010s, we found that multilingualism acts as one of the fundamental tools of K-pop, being necessary for the medium of production in which K-pop is inserted by creating a product differential and promoting greater diffusion in the international phonographic market.
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spelling Language, neoliberalism and K-pop: Multilingualism in Korean pop music and language commodificationLíngua, neoliberalismo e K-Pop: O multilinguismo na música pop coreana e a comoditização da línguaCode-switchingK-popHallyu 2.0MultilingualismLanguage and economicsCode-switchingK-popHallyu 2.0MultilinguismoLíngua e economiaIn the past decade K-pop has crossed the globe, mixing not only rhythms and musical genres, but also languages. Observing the profusion of languages in Korean popular music, we asked what the role of languages is and in what forms are they used within K-pop. To answer these questions, 200 popular K-pop songs from the 2010s were selected and compiled in a corpus. The massive use of code-switching and the reproduction of versions in other languages was observed, using, throughout the decade, not just majority languages, but also minority, local and dead languages. The songs from years after 2014 used code-switching more frequently. Considering the data obtained by this research, data and patterns of growth and exportation of Korean popular music in the 2010s, we found that multilingualism acts as one of the fundamental tools of K-pop, being necessary for the medium of production in which K-pop is inserted by creating a product differential and promoting greater diffusion in the international phonographic market.Na última década, o K-pop atravessou o globo, misturando não apenas ritmos e gêneros musicais, mas também línguas. Ao observar a profusão de línguas na música popular coreana, cabe-nos perguntar qual é o papel das línguas e de quais formas elas são empregadas no K-pop. Para responder a essas perguntas, foram selecionadas e compiladas 200 músicas de K-pop que tiveram destaque na década de 2010. Foi observado o massivo uso de code-switching e da reprodução de versões em outros idiomas, sendo utilizadas, durante toda a década, não apenas línguas majoritárias, mas também línguas minoritárias, locais e mortas. Nos anos pós 2014, o uso do code-switching foi mais frequente. Levando em consideração os dados obtidos por essa pesquisa, junto aos dados e padrões de crescimento e exportação da música popular coreana na década de 2010, constatou-se que o multilinguismo é uma das ferramentas fundamentais do K-pop por ser necessário para o meio de produção em que ele se insere e aocriar um diferencial de produto, fazendo-o alcançar maior difusão no mercado fonográfico internacional.Editora da PUCRS - ediPUCRS2022-03-08info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistaseletronicas.pucrs.br/ojs/index.php/conversasecontroversias/article/view/4160810.15448/2178-5694.2022.1.41608Conversas & Controvérsias; Vol. 9 No. 1 (2022): Single Volume; e41608Conversas & Controvérsias; v. 9 n. 1 (2022): Volume Único; e416082178-569410.15448/2178-5694.2022.1reponame:Conversas & Controvérsiasinstname:Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)instacron:PUC_RSporhttps://revistaseletronicas.pucrs.br/ojs/index.php/conversasecontroversias/article/view/41608/27422Copyright (c) 2022 Conversas & Controvérsiashttp://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessCordeiro, Matheus2023-02-06T13:09:24Zoai:ojs.revistaseletronicas.pucrs.br:article/41608Revistahttps://revistaseletronicas.pucrs.br/ojs/index.php/conversasecontroversias/indexPUBhttps://revistaseletronicas.pucrs.br/ojs/index.php/conversasecontroversias/oaiteresa.marques@pucrs.br2178-56942178-5694opendoar:2023-02-06T13:09:24Conversas & Controvérsias - Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)false
dc.title.none.fl_str_mv Language, neoliberalism and K-pop: Multilingualism in Korean pop music and language commodification
Língua, neoliberalismo e K-Pop: O multilinguismo na música pop coreana e a comoditização da língua
title Language, neoliberalism and K-pop: Multilingualism in Korean pop music and language commodification
spellingShingle Language, neoliberalism and K-pop: Multilingualism in Korean pop music and language commodification
Cordeiro, Matheus
Code-switching
K-pop
Hallyu 2.0
Multilingualism
Language and economics
Code-switching
K-pop
Hallyu 2.0
Multilinguismo
Língua e economia
title_short Language, neoliberalism and K-pop: Multilingualism in Korean pop music and language commodification
title_full Language, neoliberalism and K-pop: Multilingualism in Korean pop music and language commodification
title_fullStr Language, neoliberalism and K-pop: Multilingualism in Korean pop music and language commodification
title_full_unstemmed Language, neoliberalism and K-pop: Multilingualism in Korean pop music and language commodification
title_sort Language, neoliberalism and K-pop: Multilingualism in Korean pop music and language commodification
author Cordeiro, Matheus
author_facet Cordeiro, Matheus
author_role author
dc.contributor.author.fl_str_mv Cordeiro, Matheus
dc.subject.por.fl_str_mv Code-switching
K-pop
Hallyu 2.0
Multilingualism
Language and economics
Code-switching
K-pop
Hallyu 2.0
Multilinguismo
Língua e economia
topic Code-switching
K-pop
Hallyu 2.0
Multilingualism
Language and economics
Code-switching
K-pop
Hallyu 2.0
Multilinguismo
Língua e economia
description In the past decade K-pop has crossed the globe, mixing not only rhythms and musical genres, but also languages. Observing the profusion of languages in Korean popular music, we asked what the role of languages is and in what forms are they used within K-pop. To answer these questions, 200 popular K-pop songs from the 2010s were selected and compiled in a corpus. The massive use of code-switching and the reproduction of versions in other languages was observed, using, throughout the decade, not just majority languages, but also minority, local and dead languages. The songs from years after 2014 used code-switching more frequently. Considering the data obtained by this research, data and patterns of growth and exportation of Korean popular music in the 2010s, we found that multilingualism acts as one of the fundamental tools of K-pop, being necessary for the medium of production in which K-pop is inserted by creating a product differential and promoting greater diffusion in the international phonographic market.
publishDate 2022
dc.date.none.fl_str_mv 2022-03-08
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistaseletronicas.pucrs.br/ojs/index.php/conversasecontroversias/article/view/41608
10.15448/2178-5694.2022.1.41608
url https://revistaseletronicas.pucrs.br/ojs/index.php/conversasecontroversias/article/view/41608
identifier_str_mv 10.15448/2178-5694.2022.1.41608
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revistaseletronicas.pucrs.br/ojs/index.php/conversasecontroversias/article/view/41608/27422
dc.rights.driver.fl_str_mv Copyright (c) 2022 Conversas & Controvérsias
http://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2022 Conversas & Controvérsias
http://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Editora da PUCRS - ediPUCRS
publisher.none.fl_str_mv Editora da PUCRS - ediPUCRS
dc.source.none.fl_str_mv Conversas & Controvérsias; Vol. 9 No. 1 (2022): Single Volume; e41608
Conversas & Controvérsias; v. 9 n. 1 (2022): Volume Único; e41608
2178-5694
10.15448/2178-5694.2022.1
reponame:Conversas & Controvérsias
instname:Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)
instacron:PUC_RS
instname_str Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)
instacron_str PUC_RS
institution PUC_RS
reponame_str Conversas & Controvérsias
collection Conversas & Controvérsias
repository.name.fl_str_mv Conversas & Controvérsias - Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)
repository.mail.fl_str_mv teresa.marques@pucrs.br
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