Endomarketing, organizational culture and satisfaction at work: a study in professional advice from Mato Grosso (Brazil)

Detalhes bibliográficos
Autor(a) principal: Caldas, Eduardo José de Santana
Data de Publicação: 2022
Outros Autores: Trigueiro, Francisco Mirialdo Chaves, Thiago, Fernando
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista de Carreiras e Pessoas
Texto Completo: https://revistas.pucsp.br/index.php/ReCaPe/article/view/51114
Resumo: The present study aims to analyze whether internal marketing positively influences the perceptions of organizational culture and job satisfaction in professional councils in the state of Mato Grosso. To this end, a quantitative survey was carried out, using an electronic questionnaire made available by Google Forms, which was answered by 52 employees, with the sample being 38% men and 62% women. The main results show that internal marketing practices can influence job satisfaction and employees' perceptions about organizational culture.
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spelling Endomarketing, organizational culture and satisfaction at work: a study in professional advice from Mato Grosso (Brazil)Endomarketing, cultura organizacional y satisfacción en el trabajo: un estudio de asesoramiento profesional de Mato Grosso (Brasil)Endomarketing, cultura organizacional e satisfação no trabalho: um estudo em conselhos profissionais de Mato GrossoEndomarketingSatisfação no trabalhoCultura organizacionalInternal marketingJob satisfactionOrganizational cultureEndomarketingSatisfacción laboralCultura de la organizaciónThe present study aims to analyze whether internal marketing positively influences the perceptions of organizational culture and job satisfaction in professional councils in the state of Mato Grosso. To this end, a quantitative survey was carried out, using an electronic questionnaire made available by Google Forms, which was answered by 52 employees, with the sample being 38% men and 62% women. The main results show that internal marketing practices can influence job satisfaction and employees' perceptions about organizational culture.El objetivo principal de este estudio es analizar la influencia del marketing interno en las percepciones de la cultura organizacional y la satisfacción laboral en los consejos profesionales del estado de Mato Grosso. Para ello, se realizó una encuesta cuantitativa, mediante un cuestionario electrónico puesto a disposición por Google Forms, respondido por 52 empleados, con una muestra compuesta por el 38% de hombres y el 62% de mujeres. Los principales resultados muestran que las prácticas de marketing interno pueden influir en la satisfacción laboral y las percepciones de los empleados sobre la cultura organizacional.O presente estudo tem por objetivo principal analisar a influência do marketing interno nas percepções da cultura organizacional e na satisfação no trabalho em conselhos profissionais do estado de Mato Grosso. Para tal, foi realizada uma pesquisa de caráter quantitativo, a partir de um questionário eletrônico disponibilizado pelo Google Forms, respondida por 52 colaboradores, sendo formada a amostra 38% por homens e 62% por mulheres. Os principais resultados mostram que as práticas de marketing interno podem influenciar na satisfação no trabalho e as percepções dos colaboradores acerca da cultura organizacional.Pontifícia Universidade Católica de São Paulo (PUC-SP)2022-05-06info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/epub+ziptext/xmlhttps://revistas.pucsp.br/index.php/ReCaPe/article/view/5111410.23925/recape.v12i2.51114 Revista de Carreiras e Pessoas; v. 12 n. 2 (2022): maio/agosto; 303-3242237-1427reponame:Revista de Carreiras e Pessoasinstname:Pontifícia Universidade Católica de São Paulo (PUC-SP)instacron:PUC_SPporhttps://revistas.pucsp.br/index.php/ReCaPe/article/view/51114/39585https://revistas.pucsp.br/index.php/ReCaPe/article/view/51114/39586https://revistas.pucsp.br/index.php/ReCaPe/article/view/51114/39587Copyright (c) 2022 Revista de Carreiras e Pessoas (ReCaPe) | ISSN-e: 2237-1427https://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessCaldas, Eduardo José de SantanaTrigueiro, Francisco Mirialdo ChavesThiago, Fernando2022-05-06T15:16:19Zoai:ojs.pkp.sfu.ca:article/51114Revistahttps://revistas.pucsp.br/index.php/ReCaPe/PRIhttps://revistas.pucsp.br//index.php/ReCaPe/oairecape@pucsp.br2237-14272237-1427opendoar:2022-05-06T15:16:19Revista de Carreiras e Pessoas - Pontifícia Universidade Católica de São Paulo (PUC-SP)false
dc.title.none.fl_str_mv Endomarketing, organizational culture and satisfaction at work: a study in professional advice from Mato Grosso (Brazil)
Endomarketing, cultura organizacional y satisfacción en el trabajo: un estudio de asesoramiento profesional de Mato Grosso (Brasil)
Endomarketing, cultura organizacional e satisfação no trabalho: um estudo em conselhos profissionais de Mato Grosso
title Endomarketing, organizational culture and satisfaction at work: a study in professional advice from Mato Grosso (Brazil)
spellingShingle Endomarketing, organizational culture and satisfaction at work: a study in professional advice from Mato Grosso (Brazil)
Caldas, Eduardo José de Santana
Endomarketing
Satisfação no trabalho
Cultura organizacional
Internal marketing
Job satisfaction
Organizational culture
Endomarketing
Satisfacción laboral
Cultura de la organización
title_short Endomarketing, organizational culture and satisfaction at work: a study in professional advice from Mato Grosso (Brazil)
title_full Endomarketing, organizational culture and satisfaction at work: a study in professional advice from Mato Grosso (Brazil)
title_fullStr Endomarketing, organizational culture and satisfaction at work: a study in professional advice from Mato Grosso (Brazil)
title_full_unstemmed Endomarketing, organizational culture and satisfaction at work: a study in professional advice from Mato Grosso (Brazil)
title_sort Endomarketing, organizational culture and satisfaction at work: a study in professional advice from Mato Grosso (Brazil)
author Caldas, Eduardo José de Santana
author_facet Caldas, Eduardo José de Santana
Trigueiro, Francisco Mirialdo Chaves
Thiago, Fernando
author_role author
author2 Trigueiro, Francisco Mirialdo Chaves
Thiago, Fernando
author2_role author
author
dc.contributor.author.fl_str_mv Caldas, Eduardo José de Santana
Trigueiro, Francisco Mirialdo Chaves
Thiago, Fernando
dc.subject.por.fl_str_mv Endomarketing
Satisfação no trabalho
Cultura organizacional
Internal marketing
Job satisfaction
Organizational culture
Endomarketing
Satisfacción laboral
Cultura de la organización
topic Endomarketing
Satisfação no trabalho
Cultura organizacional
Internal marketing
Job satisfaction
Organizational culture
Endomarketing
Satisfacción laboral
Cultura de la organización
description The present study aims to analyze whether internal marketing positively influences the perceptions of organizational culture and job satisfaction in professional councils in the state of Mato Grosso. To this end, a quantitative survey was carried out, using an electronic questionnaire made available by Google Forms, which was answered by 52 employees, with the sample being 38% men and 62% women. The main results show that internal marketing practices can influence job satisfaction and employees' perceptions about organizational culture.
publishDate 2022
dc.date.none.fl_str_mv 2022-05-06
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistas.pucsp.br/index.php/ReCaPe/article/view/51114
10.23925/recape.v12i2.51114
url https://revistas.pucsp.br/index.php/ReCaPe/article/view/51114
identifier_str_mv 10.23925/recape.v12i2.51114
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revistas.pucsp.br/index.php/ReCaPe/article/view/51114/39585
https://revistas.pucsp.br/index.php/ReCaPe/article/view/51114/39586
https://revistas.pucsp.br/index.php/ReCaPe/article/view/51114/39587
dc.rights.driver.fl_str_mv Copyright (c) 2022 Revista de Carreiras e Pessoas (ReCaPe) | ISSN-e: 2237-1427
https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2022 Revista de Carreiras e Pessoas (ReCaPe) | ISSN-e: 2237-1427
https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/epub+zip
text/xml
dc.publisher.none.fl_str_mv Pontifícia Universidade Católica de São Paulo (PUC-SP)
publisher.none.fl_str_mv Pontifícia Universidade Católica de São Paulo (PUC-SP)
dc.source.none.fl_str_mv Revista de Carreiras e Pessoas; v. 12 n. 2 (2022): maio/agosto; 303-324
2237-1427
reponame:Revista de Carreiras e Pessoas
instname:Pontifícia Universidade Católica de São Paulo (PUC-SP)
instacron:PUC_SP
instname_str Pontifícia Universidade Católica de São Paulo (PUC-SP)
instacron_str PUC_SP
institution PUC_SP
reponame_str Revista de Carreiras e Pessoas
collection Revista de Carreiras e Pessoas
repository.name.fl_str_mv Revista de Carreiras e Pessoas - Pontifícia Universidade Católica de São Paulo (PUC-SP)
repository.mail.fl_str_mv recape@pucsp.br
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