U-P analysis: A neo-Peircean analytic tool for visual subjects
Autor(a) principal: | |
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Data de Publicação: | 2015 |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Cognitio (São Paulo. Online) |
Texto Completo: | https://revistas.pucsp.br/index.php/cognitiofilosofia/article/view/25194 |
Resumo: | This essay presents a scheme for analyzing visual subjects. Abridging Peirce’s first trichotomy, arriving at a division of subjects as either Unitary (visents) or Plural entities (systems), the proposed scheme provides the basis of a protocol for analysis. In the process of studying the implications of plural entities, distinctions between elements, motifs, style and genre become clear. The resulting framework provides a lithe and simple analytical method that trades comprehensive logical breadth for ease of use in practice. Moreover, because it can be inserted back into a fuller Peircean system, the breadth of the comprehensive Peircean semeiotic can be regained if required. |
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U-P analysis: A neo-Peircean analytic tool for visual subjectsAnálise U-P: Uma ferramenta analítica neopeirciana para assuntos visuaisComunicação visualDesign gráficoTipografiaCharles Sanders PeirceClasses de signosEstiloAnálise de designAnálise de propagandaVisual communicationGraphic designTypographyCharles Sanders PeirceSign classesStyleDesign analysisAdvertising analysisThis essay presents a scheme for analyzing visual subjects. Abridging Peirce’s first trichotomy, arriving at a division of subjects as either Unitary (visents) or Plural entities (systems), the proposed scheme provides the basis of a protocol for analysis. In the process of studying the implications of plural entities, distinctions between elements, motifs, style and genre become clear. The resulting framework provides a lithe and simple analytical method that trades comprehensive logical breadth for ease of use in practice. Moreover, because it can be inserted back into a fuller Peircean system, the breadth of the comprehensive Peircean semeiotic can be regained if required.Este ensaio apresenta um esquema para a análise de questões visuais. Abreviando a primeira tricotomia de Peirce, chegando a uma divisão dos temas como entidades Unas (visents) ou Plurais (sistemas), o esquema proposto constitui a base de um protocolo para análise. No processo de estudar as implicações das entidades plurais, as distinções entre os elementos, motivos, estilo e gênero tornam-se claras. O quadro resultante fornece um método analítico ágil e simples que compõe uma lógica extensiva abrangente para uso prático. Além disso, porque pode ser reinserida em um sistema mais completo de Peirce, a extensão da semiótica peirciana pode ser recuperada se necessário.Pontifícia Universidade Católica de São Paulo2015-10-21info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://revistas.pucsp.br/index.php/cognitiofilosofia/article/view/25194Cognitio: Revista de Filosofia; Vol. 16 No. 1 (2015); 169-178Cognitio: Revista de Filosofia; v. 16 n. 1 (2015); 169-1782316-52781518-7187reponame:Cognitio (São Paulo. Online)instname:Pontifícia Universidade Católica de São Paulo (PUC-SP)instacron:PUC_SPenghttps://revistas.pucsp.br/index.php/cognitiofilosofia/article/view/25194/18016https://revistas.pucsp.br/index.php/cognitiofilosofia/article/view/25194/36187Copyright (c) 2015 http://creativecommons.org/licenses/by/4.0/info:eu-repo/semantics/openAccessSkaggs, Steven2024-07-01T13:09:39Zoai:ojs.pkp.sfu.ca:article/25194Revistahttps://revistas.pucsp.br/index.php/cognitiofilosofiaPRIhttps://revistas.pucsp.br/index.php/cognitiofilosofia/oairevcognitio@gmail.com2316-52781518-7187opendoar:2024-07-01T13:09:39Cognitio (São Paulo. Online) - Pontifícia Universidade Católica de São Paulo (PUC-SP)false |
dc.title.none.fl_str_mv |
U-P analysis: A neo-Peircean analytic tool for visual subjects Análise U-P: Uma ferramenta analítica neopeirciana para assuntos visuais |
title |
U-P analysis: A neo-Peircean analytic tool for visual subjects |
spellingShingle |
U-P analysis: A neo-Peircean analytic tool for visual subjects Skaggs, Steven Comunicação visual Design gráfico Tipografia Charles Sanders Peirce Classes de signos Estilo Análise de design Análise de propaganda Visual communication Graphic design Typography Charles Sanders Peirce Sign classes Style Design analysis Advertising analysis |
title_short |
U-P analysis: A neo-Peircean analytic tool for visual subjects |
title_full |
U-P analysis: A neo-Peircean analytic tool for visual subjects |
title_fullStr |
U-P analysis: A neo-Peircean analytic tool for visual subjects |
title_full_unstemmed |
U-P analysis: A neo-Peircean analytic tool for visual subjects |
title_sort |
U-P analysis: A neo-Peircean analytic tool for visual subjects |
author |
Skaggs, Steven |
author_facet |
Skaggs, Steven |
author_role |
author |
dc.contributor.author.fl_str_mv |
Skaggs, Steven |
dc.subject.por.fl_str_mv |
Comunicação visual Design gráfico Tipografia Charles Sanders Peirce Classes de signos Estilo Análise de design Análise de propaganda Visual communication Graphic design Typography Charles Sanders Peirce Sign classes Style Design analysis Advertising analysis |
topic |
Comunicação visual Design gráfico Tipografia Charles Sanders Peirce Classes de signos Estilo Análise de design Análise de propaganda Visual communication Graphic design Typography Charles Sanders Peirce Sign classes Style Design analysis Advertising analysis |
description |
This essay presents a scheme for analyzing visual subjects. Abridging Peirce’s first trichotomy, arriving at a division of subjects as either Unitary (visents) or Plural entities (systems), the proposed scheme provides the basis of a protocol for analysis. In the process of studying the implications of plural entities, distinctions between elements, motifs, style and genre become clear. The resulting framework provides a lithe and simple analytical method that trades comprehensive logical breadth for ease of use in practice. Moreover, because it can be inserted back into a fuller Peircean system, the breadth of the comprehensive Peircean semeiotic can be regained if required. |
publishDate |
2015 |
dc.date.none.fl_str_mv |
2015-10-21 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://revistas.pucsp.br/index.php/cognitiofilosofia/article/view/25194 |
url |
https://revistas.pucsp.br/index.php/cognitiofilosofia/article/view/25194 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
https://revistas.pucsp.br/index.php/cognitiofilosofia/article/view/25194/18016 https://revistas.pucsp.br/index.php/cognitiofilosofia/article/view/25194/36187 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2015 http://creativecommons.org/licenses/by/4.0/ info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2015 http://creativecommons.org/licenses/by/4.0/ |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
Pontifícia Universidade Católica de São Paulo |
publisher.none.fl_str_mv |
Pontifícia Universidade Católica de São Paulo |
dc.source.none.fl_str_mv |
Cognitio: Revista de Filosofia; Vol. 16 No. 1 (2015); 169-178 Cognitio: Revista de Filosofia; v. 16 n. 1 (2015); 169-178 2316-5278 1518-7187 reponame:Cognitio (São Paulo. Online) instname:Pontifícia Universidade Católica de São Paulo (PUC-SP) instacron:PUC_SP |
instname_str |
Pontifícia Universidade Católica de São Paulo (PUC-SP) |
instacron_str |
PUC_SP |
institution |
PUC_SP |
reponame_str |
Cognitio (São Paulo. Online) |
collection |
Cognitio (São Paulo. Online) |
repository.name.fl_str_mv |
Cognitio (São Paulo. Online) - Pontifícia Universidade Católica de São Paulo (PUC-SP) |
repository.mail.fl_str_mv |
revcognitio@gmail.com |
_version_ |
1803387421691215872 |