Usabilidade na aplicação do conceito de design responsivo em websites de comércio eletrônico

• Autor(a) principal: Guedes, José Renato de Souza
• Data de Publicação: 2018
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da PUC_SP
• Texto Completo: https://tede2.pucsp.br/handle/handle/21679
• topic: Web design responsivo; Usabilidade; Comércio eletrônico; Responsive web design; Usability; E-commerce; CNPQ::ENGENHARIAS

Mobile Internet access has surpassed access by the traditional desktops and notebooks, which opens up opportunities for e-commerce websites, since delivering a satisfying experience for mobile users can be an advantage over competitors. Several techniques have been used to address the need to present a website for both traditional and mobile platforms, having to face the challenge of exposing a similar content on very different dimension screens. One of these techniques is the responsive web design that maintains the same HTML code to place a website on a variety of devices, especially mobile ones. This study is based on researches conducted by Jacob Nielsen, Steve Krug, among others, with usability, in order to generate a model of recommendations to be applied in the development of responsive e-commerce websites. The model not only considered the common usability factors for websites of any segment, but also adapted them to meet the specific needs of a online store, as well as meeting the purchasing decision determinants established for web e-commerce. The model was applied in the analysis of three websites, describing how responsive web design was applied in each one, showing that it is possible to improve the usability of a website in a mobile device with the technique, but there are questions about how to match the level of usability in larger devices only by using interactivity features with the graphical interface, especially on websites with a lot of content