A midiatização da memória: projeções, regulações e sujeições no ambiente digital

• Autor(a) principal: Bornhausen, Diogo Andrade
• Data de Publicação: 2016
• Tipo de documento: Tese
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da PUC_SP
• Texto Completo: https://tede2.pucsp.br/handle/handle/19564
• topic: Memória midiática; Memória no Google; Memória no Facebook; Mediatic memory; Memory on Google; Memory on Facebook; CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO

This thesis aims to identify how memory is structured and available in digital networks and how its operation affects the construction of communicative environment. This questioning is based from the importance that memory has for culture and communication to how it is valued in contemporary, designed by its totality and fullness. As a result, it is observed that memory’s performance exceeds the technological functionality and it is constituted as an agent of media strategies in narrativize and manage knowledge, therefore being mediatic. In this way, the research highlights the importance that memory has being an instrument of conservation liable to rescue, observing their cultural assimilation to perceive memory as idealized object. Attentive to the way how its elements are brought together by the media, which present memory them in the image of full access and use it as a value that encourages and legitimizes its dynamic network. This approach focuses on two platforms: Google and Facebook, because of their mnemonic practices that demonstrate the formation of specific ambiences to its participants, such as the conviction of integrity and control of information. It proposes the existence of mnemonic mediatic imaginary that submits memory experiences to automatism and the excess, resulting from present-time stimulated by visuality, which mainly reframes their collective and subjective understandings. In this point of view, the research is grounded on the concepts set out by German and Brazilian Media Theory, highlighting the reflections of Norval Baitello Jr. about “communication’s environments” and “visibility crises” resulting from the “excess” informative, of Vilém Flusser, when it combines communication with “memory’s ideologies” and evaluates the “de-ideologization” promoted by the media, from Dietmar Kamper, in his concepts of “imaginary orbit” and “strength of imagination” (Einbildungskraft), and Malena Contrera when she understands the formation of a “mediosfera” which mainly assimilates archaic values in favor of a “mediatic imaginary”. We still approach the role of memory for culture, sees by Ivan Bystrina and Ernst Cassirer, its assimilation made by digital, to be inserted in a “continuous space” as thought by Lucrécia Ferrara, and “dromocratic” in reference of the concepts of Paul Virilio and Eugenio Trivinho