Proverbialismos: as mensagens de sabedoria em tempos de redes sociais
Autor(a) principal: | |
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Data de Publicação: | 2016 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações da PUC_SP |
Texto Completo: | https://tede2.pucsp.br/handle/handle/19465 |
Resumo: | This work's object of study are compositions between proverbs and images disseminated by users of the Internet social network, Facebook. The aim consists in analysis of the corpus to comprehend the singularities of the signic framing of these objects in its media ambience. The justification lies in the fact that social networks progressively grow as the complexity of communication processes just as it increases the number of users and cyber activity mechanisms. This demonstrates relevance to the area of Communication. As problematic, it is understood that the combination between proverbs and images on Facebook establishes presence motivated by didactic, philosophical and aesthetic intentions, but is also part of the composition of an identity on the social network. The first chapter contains traditional definitions of proverb, considering its multiplicity of forms and characteristics. Following, it is displayed a set of structural theories and consecrated analysis by linguists and semioticians (Coseriu, Greimas, Zuluaga, Cândido, Pires Ferreira). Also, as this is not only the study of traditional proverbs, but, indeed, compositions between text and image conveyed in a cyber social network, there are also some concepts and theories about visual language (Flusser, Greimas, Volli). The second chapter presents theories and concepts of digital ambience (Flusser, Lévy) as well as factual information regarding the social network Facebook and its interaction mechanisms. The third chapter analyzes a corpus made up of fifteen (15) compositions "proverbs-images." These analysis mainly conform concepts of discursive semiotic (Greimas), since the idea is to remark the sense relations that are established between the proverbial message and choosen image, highlighting its semantic and formal processes |
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Ferreira, Jerusa PiresRocha, José Marcos Viegas2016-12-01T12:11:09Z2016-10-19Rocha, José Marcos Viegas. Proverbialismos: as mensagens de sabedoria em tempos de redes sociais. 2016. 60 f. Dissertação (Mestrado em Comunicação e Semiótica) - Programa de Estudos Pós-Graduados em Comunicação e Semiótica, Pontifícia Universidade Católica de São Paulo, São Paulo, 2016.https://tede2.pucsp.br/handle/handle/19465This work's object of study are compositions between proverbs and images disseminated by users of the Internet social network, Facebook. The aim consists in analysis of the corpus to comprehend the singularities of the signic framing of these objects in its media ambience. The justification lies in the fact that social networks progressively grow as the complexity of communication processes just as it increases the number of users and cyber activity mechanisms. This demonstrates relevance to the area of Communication. As problematic, it is understood that the combination between proverbs and images on Facebook establishes presence motivated by didactic, philosophical and aesthetic intentions, but is also part of the composition of an identity on the social network. The first chapter contains traditional definitions of proverb, considering its multiplicity of forms and characteristics. Following, it is displayed a set of structural theories and consecrated analysis by linguists and semioticians (Coseriu, Greimas, Zuluaga, Cândido, Pires Ferreira). Also, as this is not only the study of traditional proverbs, but, indeed, compositions between text and image conveyed in a cyber social network, there are also some concepts and theories about visual language (Flusser, Greimas, Volli). The second chapter presents theories and concepts of digital ambience (Flusser, Lévy) as well as factual information regarding the social network Facebook and its interaction mechanisms. The third chapter analyzes a corpus made up of fifteen (15) compositions "proverbs-images." These analysis mainly conform concepts of discursive semiotic (Greimas), since the idea is to remark the sense relations that are established between the proverbial message and choosen image, highlighting its semantic and formal processesO trabalho tem como objeto de pesquisa composições de provérbios e imagens veiculadas por usuários da rede social da internet, Facebook. O objetivo consiste em analisar o corpus para compreender as singularidades da construção sígnica desses objetos inseridos em seus ambientes midiáticos. A justificativa reside no fato de as redes sociais crescerem progressivamente quanto à complexidade de processos de comunicação, à medida que aumenta o número de usuários e de mecanismos de atividade cibernética. Isso demonstra relevância para a área da Comunicação. Como problemática, percebe-se que a combinação entre provérbios e imagens no Facebook constitui presença motivada por intenções didáticas, filosóficas e estéticas, mas também é parte da composição de uma identidade na rede social. O primeiro capítulo contém definições tradicionais de provérbio, considerando sua multiplicidade de formas e características. Na sequência, exibe-se um conjunto de teorias estruturais e análises consagradas de linguistas e semiólogos (Coseriu, Greimas, Zuluaga, Cândido, Pires Ferreira). Como não se trata apenas do estudo de provérbios tradicionais, mas de composições entre texto e imagem veiculados em uma rede social cibernética, apresentam-se também alguns conceitos e teorias a respeito da linguagem visual (Flusser, Greimas, Volli). O segundo capítulo apresenta teorias e conceitos sobre ambientes digitais (Flusser, Levy), bem como informações factuais a respeito da rede social Facebook e seus mecanismos de interação. O terceiro capítulo analisa um corpus formado por 15 (quinze) composições “provérbios-imagens”. Essas análises seguem, principalmente, conceitos da semiótica discursiva (Greimas), já que a ideia é observar as relações de sentido que se estabelecem entre a mensagem proverbial e a imagem subposta, destacando seus processos semânticos e formaisapplication/pdfhttp://tede2.pucsp.br/tede/retrieve/40319/Jos%c3%a9%20Marcos%20Viegas%20Rocha.pdf.jpgporPontifícia Universidade Católica de São PauloPrograma de Estudos Pós-Graduados em Comunicação e SemióticaPUC-SPBrasilFaculdade de Filosofia, Comunicação, Letras e ArtesProvérbiosImagemRedes sociaisProverbsImagesSocial networksCNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAOProverbialismos: as mensagens de sabedoria em tempos de redes sociaisinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisinfo:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da PUC_SPinstname:Pontifícia Universidade Católica de São Paulo (PUC-SP)instacron:PUC_SPTEXTJosé Marcos Viegas Rocha.pdf.txtJosé Marcos Viegas Rocha.pdf.txtExtracted texttext/plain99063https://repositorio.pucsp.br/xmlui/bitstream/handle/19465/5/Jos%c3%a9%20Marcos%20Viegas%20Rocha.pdf.txtb17b31191d4d23779bc5164fd00aa66eMD55ORIGINALJosé Marcos Viegas Rocha.pdfJosé Marcos Viegas Rocha.pdfapplication/pdf1140830https://repositorio.pucsp.br/xmlui/bitstream/handle/19465/2/Jos%c3%a9%20Marcos%20Viegas%20Rocha.pdf2feb04cba3616647475894f0628dc030MD52LICENSElicense.txtlicense.txttext/plain; charset=utf-82165https://repositorio.pucsp.br/xmlui/bitstream/handle/19465/3/license.txtbd3efa91386c1718a7f26a329fdcb468MD53THUMBNAILJosé Marcos Viegas Rocha.pdf.jpgJosé Marcos Viegas Rocha.pdf.jpgGenerated Thumbnailimage/jpeg1943https://repositorio.pucsp.br/xmlui/bitstream/handle/19465/4/Jos%c3%a9%20Marcos%20Viegas%20Rocha.pdf.jpgcc73c4c239a4c332d642ba1e7c7a9fb2MD54handle/194652022-04-28 18:00:11.162oai:repositorio.pucsp.br: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Biblioteca Digital de Teses e Dissertaçõeshttps://sapientia.pucsp.br/https://sapientia.pucsp.br/oai/requestbngkatende@pucsp.br||rapassi@pucsp.bropendoar:2022-04-28T21:00:11Biblioteca Digital de Teses e Dissertações da PUC_SP - Pontifícia Universidade Católica de São Paulo (PUC-SP)false |
dc.title.por.fl_str_mv |
Proverbialismos: as mensagens de sabedoria em tempos de redes sociais |
title |
Proverbialismos: as mensagens de sabedoria em tempos de redes sociais |
spellingShingle |
Proverbialismos: as mensagens de sabedoria em tempos de redes sociais Rocha, José Marcos Viegas Provérbios Imagem Redes sociais Proverbs Images Social networks CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
title_short |
Proverbialismos: as mensagens de sabedoria em tempos de redes sociais |
title_full |
Proverbialismos: as mensagens de sabedoria em tempos de redes sociais |
title_fullStr |
Proverbialismos: as mensagens de sabedoria em tempos de redes sociais |
title_full_unstemmed |
Proverbialismos: as mensagens de sabedoria em tempos de redes sociais |
title_sort |
Proverbialismos: as mensagens de sabedoria em tempos de redes sociais |
author |
Rocha, José Marcos Viegas |
author_facet |
Rocha, José Marcos Viegas |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Ferreira, Jerusa Pires |
dc.contributor.author.fl_str_mv |
Rocha, José Marcos Viegas |
contributor_str_mv |
Ferreira, Jerusa Pires |
dc.subject.por.fl_str_mv |
Provérbios Imagem Redes sociais |
topic |
Provérbios Imagem Redes sociais Proverbs Images Social networks CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
dc.subject.eng.fl_str_mv |
Proverbs Images Social networks |
dc.subject.cnpq.fl_str_mv |
CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
description |
This work's object of study are compositions between proverbs and images disseminated by users of the Internet social network, Facebook. The aim consists in analysis of the corpus to comprehend the singularities of the signic framing of these objects in its media ambience. The justification lies in the fact that social networks progressively grow as the complexity of communication processes just as it increases the number of users and cyber activity mechanisms. This demonstrates relevance to the area of Communication. As problematic, it is understood that the combination between proverbs and images on Facebook establishes presence motivated by didactic, philosophical and aesthetic intentions, but is also part of the composition of an identity on the social network. The first chapter contains traditional definitions of proverb, considering its multiplicity of forms and characteristics. Following, it is displayed a set of structural theories and consecrated analysis by linguists and semioticians (Coseriu, Greimas, Zuluaga, Cândido, Pires Ferreira). Also, as this is not only the study of traditional proverbs, but, indeed, compositions between text and image conveyed in a cyber social network, there are also some concepts and theories about visual language (Flusser, Greimas, Volli). The second chapter presents theories and concepts of digital ambience (Flusser, Lévy) as well as factual information regarding the social network Facebook and its interaction mechanisms. The third chapter analyzes a corpus made up of fifteen (15) compositions "proverbs-images." These analysis mainly conform concepts of discursive semiotic (Greimas), since the idea is to remark the sense relations that are established between the proverbial message and choosen image, highlighting its semantic and formal processes |
publishDate |
2016 |
dc.date.accessioned.fl_str_mv |
2016-12-01T12:11:09Z |
dc.date.issued.fl_str_mv |
2016-10-19 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
Rocha, José Marcos Viegas. Proverbialismos: as mensagens de sabedoria em tempos de redes sociais. 2016. 60 f. Dissertação (Mestrado em Comunicação e Semiótica) - Programa de Estudos Pós-Graduados em Comunicação e Semiótica, Pontifícia Universidade Católica de São Paulo, São Paulo, 2016. |
dc.identifier.uri.fl_str_mv |
https://tede2.pucsp.br/handle/handle/19465 |
identifier_str_mv |
Rocha, José Marcos Viegas. Proverbialismos: as mensagens de sabedoria em tempos de redes sociais. 2016. 60 f. Dissertação (Mestrado em Comunicação e Semiótica) - Programa de Estudos Pós-Graduados em Comunicação e Semiótica, Pontifícia Universidade Católica de São Paulo, São Paulo, 2016. |
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Pontifícia Universidade Católica de São Paulo |
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Programa de Estudos Pós-Graduados em Comunicação e Semiótica |
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PUC-SP |
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Brasil |
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Faculdade de Filosofia, Comunicação, Letras e Artes |
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Pontifícia Universidade Católica de São Paulo |
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