A construção dos efeitos de sentido nas fotografias de retrato

• Autor(a) principal: Jorge, Jailma Ribeiro
• Data de Publicação: 2020
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da PUC_SP
• Texto Completo: https://tede2.pucsp.br/handle/handle/23209
• topic: Fotografia - Retratos; Fotografia - Processamento; Sentidos e significados; Portrait photography; Photography - Processing; Senses and significance; CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO

The present research investigates what effects of meaning are produced by the production and sharing of the photographic portrait problematized as syncretic text due to its original composition and the transition in digital processing to multimedia to make sense and constitute itself as a whole of meaning. The study is based on a set of portrait photographs by Brazilian photographers, verified through #photographyportrait that stand out on social networks and contribute to the construction of images in the national territory. The general objective of the research is to understand in the digital portrait from the examination of plasticity and figurativity, themes, enunciative and aspectualization mechanisms, which structure the discursivity, as well as the narrativity and the logics of the junction and union, in the circulation of values in these photographs as social signifiers in virtuality. The post-capture digital processing graduations with their effects on the composition of the plastic arrangements of the formants and how they promote changes in the content plan will be considered. The central hypothesis of the research is that the new production and editing technologies created mechanisms to break with the concept proposed by photography in capturing the light reflected in the natural world, which gives it the status of the real opinion, making it an operation to reproduce an aesthetic that breaks with the evolution of the construction of the image by the creation technologies and evokes portrait paintings as a performance experience with the effect of saying true. The framework of analysis is that of Algirdas Julien Greimas' theory and method of semiotics, with Eric Landowski's contributions to social semiotics. The homologation between expression plan and content plan guides our analysis centered on the plastic contributions of Jean Marie Floch, in addition to the contributions to an analysis of the sensitive and aesthetic figurativeness of Ana Claudia de Oliveira. The understanding of the construction of meaning in the contemporary photographic portrait may contribute to the awareness of a society that values the visibility of itself that the photographs circulate as one of the goods of the consumer society in the practices of social life