Expressividade na locução comercial radiofônica: análise dos efeitos de uma proposta de intervenção fonoaudiológica

• Autor(a) principal: Rodrigues, Fernanda de Morais Alves
• Data de Publicação: 2010
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da PUC_SP
• Texto Completo: https://tede2.pucsp.br/handle/handle/12281
• topic: Voz; Comunicação; Rádio; Voice; Communication; CNPQ::CIENCIAS DA SAUDE::FONOAUDIOLOGIA

Introduction: The communicative competence of a radio announcer develops every day and it s not currently necessary the call "voice placement" as required before to be acted. Today the ones considered good radio announcers are who has a natural and spontaneous communication, that is, similar to regular speech, a fact that promotes the proximity to the listeners. The term expressiveness in speech therapy has been used associated to the idea of attributing to speech, joy, confidence, dynamism, credibility and/or naturalness. Although the positive aspect is being emphasized in this direction, the expressive speech shall convey emotions and attitudes of all natures, both positive and negative. While speaking into the microphone it s the speaker task, leading the listener by the journey of listening, propitiating imagination to both speaker and listener. It s hoped that the speech would be expressive, in other words, with the elimination of anything that causes tension, and thus may involve the listener that seeks not only information, but the experience of listening, creating and imagining. It s believed that work on communication skills through listening training moves the professional to better understand the effects of a built speech and thus makes him more confident in his performance with the use of resources and adjustments considered the own radio communication. Purpose: To investigate the impact of speech therapy intervention in the expressiveness during the reading of a commercial speech. Methods: The study was made with 22 students in a radio announcing course, being them 15 males (68.18%) and 7 females (31.81%). The students were submitted to the speech therapy intervention in seven meetings, and recorded the same retail trade locution before and after the intervention. The voices of each person were edited and presented in random order, in pairs, to 40 radio listeners. Each judge was instructed to listen to the two voices of each person and score on a previously established protocol if the voices were the same or different. If they were different, they should choose the best voice, the first or second. Afterwards, the research responsible pathologist analyzed the best and the worst voice according to the radio listeners analysis. Results: The analysis showed that the greatest number of post intervention voices was considered the best (19% to 86.36%), followed by the equal and worse voices in the post (3 to 13.64%). In clinical evaluation it was analyzed three voices: the worst and best two that tied on the judges trial, but being the determined choice factors: the modulation, the loudness and vocal attack. Conclusions: It can be concluded that in the radio listeners view, the voices get improved after the speech therapy intervention, which suggests that intervention with a focus on the perception and listening skills on the vocal resources use, can contribute to the expressiveness in occasion of the future professionals training