Marketing eleitoral: a arquitetura da imagem do candidato

• Autor(a) principal: Borrego, Eduardo Alexandre Estefano
• Data de Publicação: 2023
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da PUC_SP
• Texto Completo: https://repositorio.pucsp.br/jspui/handle/handle/36170
• topic: CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO; Marketing eleitoral; Imagem; Candidato; Assessores de campanha; Electoral marketing; Image; Candidate; Campaign advisors

The main objective of this research is to show the electoral marketing applied to the candidate´s image architecture. The study shows the main techniques used by candidate's campaign advisors. These techniques are responsible for the candidate's image record, promotion, and identification on elector´s behalf. Due to the large media coverage, candidates will find in the electoral campaign the best way of their image´s promotion. Researches are very important because their data will be responsible by correcting and improving candidate´s profile according to elector´s choice. Due to their full responsibility campaign advisors have essential role in all the process of candidate´s image architecture. They utilize the marketing mix working the candidate as a product, which has price, place and promotion. The electoral marketing applied to the candidate´s image architecture is a kind of link with the elector, creating a bind during the electoral period, which has to be maintained through good attitudes, for the image´s strengthening and maintenance in post-electoral period