Future social representations in advertising

Detalhes bibliográficos
Autor(a) principal: Hellín, Lucía
Data de Publicação: 2010
Tipo de documento: Artigo
Idioma: por
Título da fonte: Bakhtiniana
Texto Completo: https://revistas.pucsp.br/index.php/bakhtiniana/article/view/3376
Resumo: This article's purpose is the study of future social representations built in graphic advertising. More specically, how the way participants and contexts are shown produces the erasure in the symbolic plane of the social relations that ground the lifestyle implied by those messages. We will use the multimodal analysis developed by Kress & Van Leeuwen (2001). The outcoming representations, in order to persuade us, heavily stress the individual aspects, erasing the social inscription of any individual action.
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spelling Future social representations in advertisingRepresentaciones sociales a futuro en la publicidadRepresentaciones socialesMultimodalidadSocial representationsMultimodalityThis article's purpose is the study of future social representations built in graphic advertising. More specically, how the way participants and contexts are shown produces the erasure in the symbolic plane of the social relations that ground the lifestyle implied by those messages. We will use the multimodal analysis developed by Kress & Van Leeuwen (2001). The outcoming representations, in order to persuade us, heavily stress the individual aspects, erasing the social inscription of any individual action.En este artículo analizamos las representaciones sociales a futuro construidas en la publicidad. Más específicamente, cómo el modo de presentar u omitir a los participantes y contextos produce el borramiento en el plano simbólico de las relaciones sociales que sustentan el modo de vida implicado en los mensajes publicitarios. Para el análisis tomaremos la noción de análisis multimodal propuesta por Kress y Van Leeuwen (2001). Las representaciones resultantes, para persuadirnos, acentúan con fuerza los aspectos individuales borrando la inscripción social de toda acción individual.Pontifícia Universidade Católica de São Paulo2010-08-04info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistas.pucsp.br/index.php/bakhtiniana/article/view/3376Bakhtiniana. Revista de Estudos do Discurso ; No. 3 (2010); 140-152Bakhtiniana. Revista de Estudos do Discurso; Núm. 3 (2010); 140-152Bakhtiniana. Revista de Estudos do Discurso; No. 3 (2010); 140-152Bakhtiniana. Revista de Estudos do Discurso; n. 3 (2010); 140-152Бахтиниана: Журнал дискурсивных исследований; № 3 (2010); 140-1522176-4573reponame:Bakhtinianainstname:Pontifícia Universidade Católica de São Paulo (PUC-SP)instacron:PUC_SPporhttps://revistas.pucsp.br/index.php/bakhtiniana/article/view/3376/2246Hellín, Lucíainfo:eu-repo/semantics/openAccess2016-11-06T16:00:16Zoai:ojs.pkp.sfu.ca:article/3376Revistahttps://revistas.pucsp.br/index.php/bakhtiniana/indexPRIhttps://old.scielo.br/oai/scielo-oai.php||bakhtinianarevista@gmail.com2176-45732176-4573opendoar:2016-11-06T16:00:16Bakhtiniana - Pontifícia Universidade Católica de São Paulo (PUC-SP)false
dc.title.none.fl_str_mv Future social representations in advertising
Representaciones sociales a futuro en la publicidad
title Future social representations in advertising
spellingShingle Future social representations in advertising
Hellín, Lucía
Representaciones sociales
Multimodalidad
Social representations
Multimodality
title_short Future social representations in advertising
title_full Future social representations in advertising
title_fullStr Future social representations in advertising
title_full_unstemmed Future social representations in advertising
title_sort Future social representations in advertising
author Hellín, Lucía
author_facet Hellín, Lucía
author_role author
dc.contributor.author.fl_str_mv Hellín, Lucía
dc.subject.por.fl_str_mv Representaciones sociales
Multimodalidad
Social representations
Multimodality
topic Representaciones sociales
Multimodalidad
Social representations
Multimodality
description This article's purpose is the study of future social representations built in graphic advertising. More specically, how the way participants and contexts are shown produces the erasure in the symbolic plane of the social relations that ground the lifestyle implied by those messages. We will use the multimodal analysis developed by Kress & Van Leeuwen (2001). The outcoming representations, in order to persuade us, heavily stress the individual aspects, erasing the social inscription of any individual action.
publishDate 2010
dc.date.none.fl_str_mv 2010-08-04
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistas.pucsp.br/index.php/bakhtiniana/article/view/3376
url https://revistas.pucsp.br/index.php/bakhtiniana/article/view/3376
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revistas.pucsp.br/index.php/bakhtiniana/article/view/3376/2246
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Pontifícia Universidade Católica de São Paulo
publisher.none.fl_str_mv Pontifícia Universidade Católica de São Paulo
dc.source.none.fl_str_mv Bakhtiniana. Revista de Estudos do Discurso ; No. 3 (2010); 140-152
Bakhtiniana. Revista de Estudos do Discurso; Núm. 3 (2010); 140-152
Bakhtiniana. Revista de Estudos do Discurso; No. 3 (2010); 140-152
Bakhtiniana. Revista de Estudos do Discurso; n. 3 (2010); 140-152
Бахтиниана: Журнал дискурсивных исследований; № 3 (2010); 140-152
2176-4573
reponame:Bakhtiniana
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instname_str Pontifícia Universidade Católica de São Paulo (PUC-SP)
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reponame_str Bakhtiniana
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repository.name.fl_str_mv Bakhtiniana - Pontifícia Universidade Católica de São Paulo (PUC-SP)
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