Towards a New Ethics of Audio Description: Re-creation as a Procedure

• Autor(a) principal: Santos, Marcelo
• Data de Publicação: 2015
• Tipo de documento: Artigo
• Idioma: por; eng
• Título da fonte: Bakhtiniana
• Texto Completo: https://revistas.pucsp.br/index.php/bakhtiniana/article/view/22363
• topic: Audio Description; Translation Ethics; Sound Diagrams; Poetics; Audiodescrição; Ética tradutória; Diagramas sonoros; Poética

Audio description (AD) is the act of providing blind and low vision people with a sound translation of visual and audiovisual communication programs, such as TV shows, artworks, or operas. This activity was formalized in the 1980s in the United States, using the model: “describe what you see.” In this model, the audio describer, wielding the controversial banner of “objectivity,” offers a supposedly impartial - and to some extent protocolized - reading of what he/she observes. The American school prospered and spread around the world, becoming the standard for AD, even in Brazil. However, by recovering the best Tupinikin tradition of “trans-creation” or “re-creation,” defended by the concrete poets, we raise, at least for the visual arts, another methodological/experimental proposal: using sound poetry diagrams to perform AD, a process known as intersemiotic translation. It is widely believed that the sensitive layer, which is significant in the arts, is often lost in the technicality of standardized AD, and that diagrammatic constructions, can perhaps recover this dimension through sound signs that are intelligible but, above all, sensual. There is, as we explain, a certain aesthetic, ethical, and semiotic articulation that reinforces the proposal presented here.