The brain in contemporary cinema

Detalhes bibliográficos
Autor(a) principal: Rodrigues, Isadora Meneses
Data de Publicação: 2021
Tipo de documento: Artigo
Idioma: por
Título da fonte: Galáxia (São Paulo)
Texto Completo: https://revistas.pucsp.br/index.php/galaxia/article/view/49548
Resumo: In western culture, the brain appears as a fundamental figure, often referred to as the exclusive place of ori- gin of the mind. Such scenario shapes a visibility regime that has been classified as a neural turn. With that said, this text aims to analyze how media images - especially cinematographic ones - have incorporated this neurocentric per- spective. Based on Patricia Pisters’ (2012a) concept of neuro-image and in the light of Deleuzian philosophy, we take as an example the film eXistenZ (1999), by David Cronenberg, in order to show that cinema paradoxically embodies this ideology of the “cerebral subject” (VIDAL; ORTEGA, 2019)
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spelling The brain in contemporary cinemaO cérebro no cinema contemporâneoimagem-neurosujeito cerebralcinemaeXistenZCronenberg.neuro-imagecerebral subjectcinemaeXistenZCronenberg.In western culture, the brain appears as a fundamental figure, often referred to as the exclusive place of ori- gin of the mind. Such scenario shapes a visibility regime that has been classified as a neural turn. With that said, this text aims to analyze how media images - especially cinematographic ones - have incorporated this neurocentric per- spective. Based on Patricia Pisters’ (2012a) concept of neuro-image and in the light of Deleuzian philosophy, we take as an example the film eXistenZ (1999), by David Cronenberg, in order to show that cinema paradoxically embodies this ideology of the “cerebral subject” (VIDAL; ORTEGA, 2019) Na cultura ocidental, o cérebro aparece como figura fundamental, referido muitas vezes como lugar exclusivo de origem da mente. Tal cenário configura um regime de visibilidade que tem sido classificado de virada neu- ral. Posto isso, o texto investiga como as imagens midiáticas — em especial a cinematográfica — têm incorporado essa perspectiva neurocêntrica. A partir do conceito de imagem-neuro de Patricia Pisters (2012a) e à luz da filosofia deleu- ziana, tomamos como exemplo o filme eXistenZ (1999), de David Cronenberg, no intuito de evidenciar que o cinema recente encarna de forma paradoxal essa ideologia do “sujeito cerebral” (VIDAL; ORTEGA, 2019).PEPG COS-PUC-SP2021-07-07info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistas.pucsp.br/index.php/galaxia/article/view/49548Galaxia; No. 46 (2021)GALÁxIA. Revista Interdisciplinar de Comunicação e Cultura; n. 46 (2021)1982-2553reponame:Galáxia (São Paulo)instname:Pontifícia Universidade Católica de São Paulo (PUC-SP)instacron:PUC_SPporhttps://revistas.pucsp.br/index.php/galaxia/article/view/49548/35693Copyright (c) 2021 Galáxia. Revista do Programa de Pós-Graduação em Comunicação e Semiótica. ISSN 1982-2553info:eu-repo/semantics/openAccessRodrigues, Isadora Meneses2022-06-21T13:55:46Zoai:ojs.pkp.sfu.ca:article/49548Revistahttps://www.pucsp.br/pos-graduacao/mestrado-e-doutorado/comunicacao-e-semioticaPRIhttps://old.scielo.br/oai/scielo-oai.phpcos@pucsp.br||aidarprado@gmail.com1982-25531519-311Xopendoar:2022-06-21T13:55:46Galáxia (São Paulo) - Pontifícia Universidade Católica de São Paulo (PUC-SP)false
dc.title.none.fl_str_mv The brain in contemporary cinema
O cérebro no cinema contemporâneo
title The brain in contemporary cinema
spellingShingle The brain in contemporary cinema
Rodrigues, Isadora Meneses
imagem-neuro
sujeito cerebral
cinema
eXistenZ
Cronenberg.
neuro-image
cerebral subject
cinema
eXistenZ
Cronenberg.
title_short The brain in contemporary cinema
title_full The brain in contemporary cinema
title_fullStr The brain in contemporary cinema
title_full_unstemmed The brain in contemporary cinema
title_sort The brain in contemporary cinema
author Rodrigues, Isadora Meneses
author_facet Rodrigues, Isadora Meneses
author_role author
dc.contributor.author.fl_str_mv Rodrigues, Isadora Meneses
dc.subject.por.fl_str_mv imagem-neuro
sujeito cerebral
cinema
eXistenZ
Cronenberg.
neuro-image
cerebral subject
cinema
eXistenZ
Cronenberg.
topic imagem-neuro
sujeito cerebral
cinema
eXistenZ
Cronenberg.
neuro-image
cerebral subject
cinema
eXistenZ
Cronenberg.
description In western culture, the brain appears as a fundamental figure, often referred to as the exclusive place of ori- gin of the mind. Such scenario shapes a visibility regime that has been classified as a neural turn. With that said, this text aims to analyze how media images - especially cinematographic ones - have incorporated this neurocentric per- spective. Based on Patricia Pisters’ (2012a) concept of neuro-image and in the light of Deleuzian philosophy, we take as an example the film eXistenZ (1999), by David Cronenberg, in order to show that cinema paradoxically embodies this ideology of the “cerebral subject” (VIDAL; ORTEGA, 2019)
publishDate 2021
dc.date.none.fl_str_mv 2021-07-07
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistas.pucsp.br/index.php/galaxia/article/view/49548
url https://revistas.pucsp.br/index.php/galaxia/article/view/49548
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revistas.pucsp.br/index.php/galaxia/article/view/49548/35693
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv PEPG COS-PUC-SP
publisher.none.fl_str_mv PEPG COS-PUC-SP
dc.source.none.fl_str_mv Galaxia; No. 46 (2021)
GALÁxIA. Revista Interdisciplinar de Comunicação e Cultura; n. 46 (2021)
1982-2553
reponame:Galáxia (São Paulo)
instname:Pontifícia Universidade Católica de São Paulo (PUC-SP)
instacron:PUC_SP
instname_str Pontifícia Universidade Católica de São Paulo (PUC-SP)
instacron_str PUC_SP
institution PUC_SP
reponame_str Galáxia (São Paulo)
collection Galáxia (São Paulo)
repository.name.fl_str_mv Galáxia (São Paulo) - Pontifícia Universidade Católica de São Paulo (PUC-SP)
repository.mail.fl_str_mv cos@pucsp.br||aidarprado@gmail.com
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