A guide to critical multimodal analysis

Detalhes bibliográficos
Autor(a) principal: Fernandes, Kamila Bossato
Data de Publicação: 2019
Tipo de documento: Artigo
Idioma: por
Título da fonte: Galáxia (São Paulo)
Texto Completo: https://revistas.pucsp.br/index.php/galaxia/article/view/40203
Resumo: In this review, we present the book written by Per Ledin and David Machin (2018), which brings a visual analysis model that covers different types of semiotic material, including photographs, documents, and videos, as well as packaging, space design, and data presentations. Based on concepts of social semiotics and critical discourse analysis, the authors propose a critical framework model to understand not only how each semiotic material produce meaning, but also what meanings are produced within the social contexts and power struggles that condition worldviews. The book is a good introductory guide for researchers interested in semiotic analysis, for demonstrating the applicability of the theoretical-methodological model with practical examples and its relation to research questions.
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spelling A guide to critical multimodal analysisUm guia para a análise crítica multimodalanálise visualsemiótica socialdiscursoprática social.visual analysissocial semioticsdiscoursesocial practice.In this review, we present the book written by Per Ledin and David Machin (2018), which brings a visual analysis model that covers different types of semiotic material, including photographs, documents, and videos, as well as packaging, space design, and data presentations. Based on concepts of social semiotics and critical discourse analysis, the authors propose a critical framework model to understand not only how each semiotic material produce meaning, but also what meanings are produced within the social contexts and power struggles that condition worldviews. The book is a good introductory guide for researchers interested in semiotic analysis, for demonstrating the applicability of the theoretical-methodological model with practical examples and its relation to research questions.Nesta resenha, apresentamos o livro de Per Ledin e David Machin (2018) que expõe um modelo de análise visual abrangendo diferentes tipos de material semiótico, desde fotografias, documentos e vídeos até embalagens, design de espaços e apresentações de dados. Com base em conceitos da semiótica social e da análise crítica do discurso, os autores propõem um modelo de análise de viés crítico, para compreender não só como os sentidos são construídos a partir de cada um desses materiais, mas também que sentidos são produzidos, tendo em vista os contextos sociais e as disputas de poder que condicionam as visões de mundo. A obra constitui um bom guia introdutório para pesquisadores que se interessam pela análise semiótica, por demonstrar, com exemplos práticos, a aplicabilidade do modelo teórico-metodológico e sua relação com questões de investigação. PEPG COS-PUC-SP2019-06-15info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistas.pucsp.br/index.php/galaxia/article/view/40203Galaxia; No. 41 (2019)GALÁxIA. Revista Interdisciplinar de Comunicação e Cultura; n. 41 (2019)1982-2553reponame:Galáxia (São Paulo)instname:Pontifícia Universidade Católica de São Paulo (PUC-SP)instacron:PUC_SPporhttps://revistas.pucsp.br/index.php/galaxia/article/view/40203/28682Copyright (c) 2019 Galáxia. Revista do Programa de Pós-Graduação em Comunicação e Semiótica. ISSN 1982-2553info:eu-repo/semantics/openAccessFernandes, Kamila Bossato2019-06-15T13:50:47Zoai:ojs.pkp.sfu.ca:article/40203Revistahttps://www.pucsp.br/pos-graduacao/mestrado-e-doutorado/comunicacao-e-semioticaPRIhttps://old.scielo.br/oai/scielo-oai.phpcos@pucsp.br||aidarprado@gmail.com1982-25531519-311Xopendoar:2019-06-15T13:50:47Galáxia (São Paulo) - Pontifícia Universidade Católica de São Paulo (PUC-SP)false
dc.title.none.fl_str_mv A guide to critical multimodal analysis
Um guia para a análise crítica multimodal
title A guide to critical multimodal analysis
spellingShingle A guide to critical multimodal analysis
Fernandes, Kamila Bossato
análise visual
semiótica social
discurso
prática social.
visual analysis
social semiotics
discourse
social practice.
title_short A guide to critical multimodal analysis
title_full A guide to critical multimodal analysis
title_fullStr A guide to critical multimodal analysis
title_full_unstemmed A guide to critical multimodal analysis
title_sort A guide to critical multimodal analysis
author Fernandes, Kamila Bossato
author_facet Fernandes, Kamila Bossato
author_role author
dc.contributor.author.fl_str_mv Fernandes, Kamila Bossato
dc.subject.por.fl_str_mv análise visual
semiótica social
discurso
prática social.
visual analysis
social semiotics
discourse
social practice.
topic análise visual
semiótica social
discurso
prática social.
visual analysis
social semiotics
discourse
social practice.
description In this review, we present the book written by Per Ledin and David Machin (2018), which brings a visual analysis model that covers different types of semiotic material, including photographs, documents, and videos, as well as packaging, space design, and data presentations. Based on concepts of social semiotics and critical discourse analysis, the authors propose a critical framework model to understand not only how each semiotic material produce meaning, but also what meanings are produced within the social contexts and power struggles that condition worldviews. The book is a good introductory guide for researchers interested in semiotic analysis, for demonstrating the applicability of the theoretical-methodological model with practical examples and its relation to research questions.
publishDate 2019
dc.date.none.fl_str_mv 2019-06-15
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistas.pucsp.br/index.php/galaxia/article/view/40203
url https://revistas.pucsp.br/index.php/galaxia/article/view/40203
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revistas.pucsp.br/index.php/galaxia/article/view/40203/28682
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv PEPG COS-PUC-SP
publisher.none.fl_str_mv PEPG COS-PUC-SP
dc.source.none.fl_str_mv Galaxia; No. 41 (2019)
GALÁxIA. Revista Interdisciplinar de Comunicação e Cultura; n. 41 (2019)
1982-2553
reponame:Galáxia (São Paulo)
instname:Pontifícia Universidade Católica de São Paulo (PUC-SP)
instacron:PUC_SP
instname_str Pontifícia Universidade Católica de São Paulo (PUC-SP)
instacron_str PUC_SP
institution PUC_SP
reponame_str Galáxia (São Paulo)
collection Galáxia (São Paulo)
repository.name.fl_str_mv Galáxia (São Paulo) - Pontifícia Universidade Católica de São Paulo (PUC-SP)
repository.mail.fl_str_mv cos@pucsp.br||aidarprado@gmail.com
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