en Stop touching your face!”: changes in the perception of viewers of the film Contagion with the COVID-19 pandemic

Detalhes bibliográficos
Autor(a) principal: Massarani, Luisa
Data de Publicação: 2021
Outros Autores: Neves, Luiz Felipe Fernandes, Valadares, Penélope Andreani
Tipo de documento: Artigo
Idioma: por
Título da fonte: Galáxia (São Paulo)
Texto Completo: https://revistas.pucsp.br/index.php/galaxia/article/view/53079
Resumo: The COVID-19 pandemic has increased the search for the Contagion, a fictional feature film from 2011 whose plot addresses the global spread of a new respiratory transmitted virus, which causes a disease with a high mortality rate. In this paper, we used a quali-quantitative methodology to analyze 4,801 comments about the movie posted on a social network about cinema. We compared the assessments before and after January 2020, when the new coronavirus was considered by World Health Organization a public health emergency of international concern. The analysis of the most frequent words and terms and the proximity between them revealed how the pandemic changed the perception of the viewers, who started to evaluate the film more for its verisimilitude than for its cinematic aspects. We also sought in the movie itself scenes and film elements that could have mobilized the public’s attention to certain aspects revealed in the comments, such as forms of transmission, hygiene measures, social distancing and promotion of medication without proven efficacy. In this sense, the results also show the potential of cinema for science communication when addressing scientific concepts, themes, processes, and controversies.
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spelling en Stop touching your face!”: changes in the perception of viewers of the film Contagion with the COVID-19 pandemices “¡Dejen de tocarse la cara!”: Cambios en las percepciones de los espectadores sobre el contagio de la película con la pandemia de COVID-19"Pare de tocar seu rosto!": as mudanças na percepção dos espectadores do filme Contágio com a pandemia de COVID-19ContágioCOVID-19coronavíruspandemiaContagionCOVID-19coronaviruspandemicPelícula de contagioCOVID-19coronaviruspandemia The COVID-19 pandemic has increased the search for the Contagion, a fictional feature film from 2011 whose plot addresses the global spread of a new respiratory transmitted virus, which causes a disease with a high mortality rate. In this paper, we used a quali-quantitative methodology to analyze 4,801 comments about the movie posted on a social network about cinema. We compared the assessments before and after January 2020, when the new coronavirus was considered by World Health Organization a public health emergency of international concern. The analysis of the most frequent words and terms and the proximity between them revealed how the pandemic changed the perception of the viewers, who started to evaluate the film more for its verisimilitude than for its cinematic aspects. We also sought in the movie itself scenes and film elements that could have mobilized the public’s attention to certain aspects revealed in the comments, such as forms of transmission, hygiene measures, social distancing and promotion of medication without proven efficacy. In this sense, the results also show the potential of cinema for science communication when addressing scientific concepts, themes, processes, and controversies. La pandemia de COVID-19 ha aumentado la demanda de la película Contagio, un largometraje de ficción de 2011, cuya trama aborda la propagación a escala mundial de un nuevo virus de transmisión respiratoria, que causa una enfermedad con una alta tasa de mortalidad. En este artículo utilizamos métodos mixtos (datos cuantitativos y análisis cualitativo) para analizar 4.801 comentarios sobre la película, publicados en una red social sobre cine. Comparamos evaluaciones antes y después de enero de 2020, cuando la Organización Mundial de la Salud consideró que el nuevo coronavirus era una emergencia de salud pública de importancia internacional. El análisis de las palabras y términos más frecuentes, así como la proximidad entre ellos, reveló cómo la pandemia cambió la percepción de los espectadores, quienes comenzaron a evaluar la película más por su verosimilitud de la situación de salud que por sus aspectos cinematográficos. También se buscaron en la propia obra escenas y elementos fílmicos que pudieran haber movilizado la atención del público sobre determinados aspectos revelados en los comentarios, como formas de transmisión, medidas de higiene, distanciamiento social y promoción de medicamentos sin eficacia probada. En este sentido, los resultados también muestran el potencial del cine para la divulgación científica al abordar conceptos, temas, procesos y controversias en ciencia y salud.A pandemia de COVID-19 fez aumentar a procura pelo filme Contágio, um longa-metragem ficcional de 2011 cujo enredo aborda a disseminação em escala global de um novo vírus de transmissão respiratória e que causa uma doença com alta taxa de letalidade. Neste artigo, utilizamos uma metodologia quali-quantitativa para analisar 4.801 comentários sobre o filme postados em uma rede social sobre cinema. Comparamos as avaliações antes e depois de janeiro de 2020, quando o novo coronavírus foi considerado pela Organização Mundial da Saúde uma emergência de saúde pública de importância internacional. A análise das palavras e termos mais frequentes e da proximidade entre eles revelou como a pandemia alterou a percepção dos espectadores, que passaram a avaliar o filme mais pela sua verossimilhança da situação sanitária que pelos seus aspectos cinematográficos. Os resultados também mostram o potencial do cinema para a divulgação científica ao abordar conceitos, temas e controvérsias da ciência e da saúde.PEPG COS-PUC-SP2021-12-06info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistas.pucsp.br/index.php/galaxia/article/view/53079Galaxia; No. 46 (2021)GALÁxIA. Revista Interdisciplinar de Comunicação e Cultura; n. 46 (2021)1982-2553reponame:Galáxia (São Paulo)instname:Pontifícia Universidade Católica de São Paulo (PUC-SP)instacron:PUC_SPporhttps://revistas.pucsp.br/index.php/galaxia/article/view/53079/38198Copyright (c) 2021 Luisa Massarani, Luiz Felipe Fernandes Neves, Penélope Andreani Valadareshttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessMassarani, LuisaNeves, Luiz Felipe FernandesValadares, Penélope Andreani2022-06-21T13:55:46Zoai:ojs.pkp.sfu.ca:article/53079Revistahttps://www.pucsp.br/pos-graduacao/mestrado-e-doutorado/comunicacao-e-semioticaPRIhttps://old.scielo.br/oai/scielo-oai.phpcos@pucsp.br||aidarprado@gmail.com1982-25531519-311Xopendoar:2022-06-21T13:55:46Galáxia (São Paulo) - Pontifícia Universidade Católica de São Paulo (PUC-SP)false
dc.title.none.fl_str_mv en Stop touching your face!”: changes in the perception of viewers of the film Contagion with the COVID-19 pandemic
es “¡Dejen de tocarse la cara!”: Cambios en las percepciones de los espectadores sobre el contagio de la película con la pandemia de COVID-19
"Pare de tocar seu rosto!": as mudanças na percepção dos espectadores do filme Contágio com a pandemia de COVID-19
title en Stop touching your face!”: changes in the perception of viewers of the film Contagion with the COVID-19 pandemic
spellingShingle en Stop touching your face!”: changes in the perception of viewers of the film Contagion with the COVID-19 pandemic
Massarani, Luisa
Contágio
COVID-19
coronavírus
pandemia
Contagion
COVID-19
coronavirus
pandemic
Película de contagio
COVID-19
coronavirus
pandemia
title_short en Stop touching your face!”: changes in the perception of viewers of the film Contagion with the COVID-19 pandemic
title_full en Stop touching your face!”: changes in the perception of viewers of the film Contagion with the COVID-19 pandemic
title_fullStr en Stop touching your face!”: changes in the perception of viewers of the film Contagion with the COVID-19 pandemic
title_full_unstemmed en Stop touching your face!”: changes in the perception of viewers of the film Contagion with the COVID-19 pandemic
title_sort en Stop touching your face!”: changes in the perception of viewers of the film Contagion with the COVID-19 pandemic
author Massarani, Luisa
author_facet Massarani, Luisa
Neves, Luiz Felipe Fernandes
Valadares, Penélope Andreani
author_role author
author2 Neves, Luiz Felipe Fernandes
Valadares, Penélope Andreani
author2_role author
author
dc.contributor.author.fl_str_mv Massarani, Luisa
Neves, Luiz Felipe Fernandes
Valadares, Penélope Andreani
dc.subject.por.fl_str_mv Contágio
COVID-19
coronavírus
pandemia
Contagion
COVID-19
coronavirus
pandemic
Película de contagio
COVID-19
coronavirus
pandemia
topic Contágio
COVID-19
coronavírus
pandemia
Contagion
COVID-19
coronavirus
pandemic
Película de contagio
COVID-19
coronavirus
pandemia
description The COVID-19 pandemic has increased the search for the Contagion, a fictional feature film from 2011 whose plot addresses the global spread of a new respiratory transmitted virus, which causes a disease with a high mortality rate. In this paper, we used a quali-quantitative methodology to analyze 4,801 comments about the movie posted on a social network about cinema. We compared the assessments before and after January 2020, when the new coronavirus was considered by World Health Organization a public health emergency of international concern. The analysis of the most frequent words and terms and the proximity between them revealed how the pandemic changed the perception of the viewers, who started to evaluate the film more for its verisimilitude than for its cinematic aspects. We also sought in the movie itself scenes and film elements that could have mobilized the public’s attention to certain aspects revealed in the comments, such as forms of transmission, hygiene measures, social distancing and promotion of medication without proven efficacy. In this sense, the results also show the potential of cinema for science communication when addressing scientific concepts, themes, processes, and controversies.
publishDate 2021
dc.date.none.fl_str_mv 2021-12-06
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistas.pucsp.br/index.php/galaxia/article/view/53079
url https://revistas.pucsp.br/index.php/galaxia/article/view/53079
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revistas.pucsp.br/index.php/galaxia/article/view/53079/38198
dc.rights.driver.fl_str_mv Copyright (c) 2021 Luisa Massarani, Luiz Felipe Fernandes Neves, Penélope Andreani Valadares
https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2021 Luisa Massarani, Luiz Felipe Fernandes Neves, Penélope Andreani Valadares
https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv PEPG COS-PUC-SP
publisher.none.fl_str_mv PEPG COS-PUC-SP
dc.source.none.fl_str_mv Galaxia; No. 46 (2021)
GALÁxIA. Revista Interdisciplinar de Comunicação e Cultura; n. 46 (2021)
1982-2553
reponame:Galáxia (São Paulo)
instname:Pontifícia Universidade Católica de São Paulo (PUC-SP)
instacron:PUC_SP
instname_str Pontifícia Universidade Católica de São Paulo (PUC-SP)
instacron_str PUC_SP
institution PUC_SP
reponame_str Galáxia (São Paulo)
collection Galáxia (São Paulo)
repository.name.fl_str_mv Galáxia (São Paulo) - Pontifícia Universidade Católica de São Paulo (PUC-SP)
repository.mail.fl_str_mv cos@pucsp.br||aidarprado@gmail.com
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