en Stop touching your face!”: changes in the perception of viewers of the film Contagion with the COVID-19 pandemic
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Galáxia (São Paulo) |
Texto Completo: | https://revistas.pucsp.br/index.php/galaxia/article/view/53079 |
Resumo: | The COVID-19 pandemic has increased the search for the Contagion, a fictional feature film from 2011 whose plot addresses the global spread of a new respiratory transmitted virus, which causes a disease with a high mortality rate. In this paper, we used a quali-quantitative methodology to analyze 4,801 comments about the movie posted on a social network about cinema. We compared the assessments before and after January 2020, when the new coronavirus was considered by World Health Organization a public health emergency of international concern. The analysis of the most frequent words and terms and the proximity between them revealed how the pandemic changed the perception of the viewers, who started to evaluate the film more for its verisimilitude than for its cinematic aspects. We also sought in the movie itself scenes and film elements that could have mobilized the public’s attention to certain aspects revealed in the comments, such as forms of transmission, hygiene measures, social distancing and promotion of medication without proven efficacy. In this sense, the results also show the potential of cinema for science communication when addressing scientific concepts, themes, processes, and controversies. |
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en Stop touching your face!”: changes in the perception of viewers of the film Contagion with the COVID-19 pandemices “¡Dejen de tocarse la cara!”: Cambios en las percepciones de los espectadores sobre el contagio de la película con la pandemia de COVID-19"Pare de tocar seu rosto!": as mudanças na percepção dos espectadores do filme Contágio com a pandemia de COVID-19ContágioCOVID-19coronavíruspandemiaContagionCOVID-19coronaviruspandemicPelícula de contagioCOVID-19coronaviruspandemia The COVID-19 pandemic has increased the search for the Contagion, a fictional feature film from 2011 whose plot addresses the global spread of a new respiratory transmitted virus, which causes a disease with a high mortality rate. In this paper, we used a quali-quantitative methodology to analyze 4,801 comments about the movie posted on a social network about cinema. We compared the assessments before and after January 2020, when the new coronavirus was considered by World Health Organization a public health emergency of international concern. The analysis of the most frequent words and terms and the proximity between them revealed how the pandemic changed the perception of the viewers, who started to evaluate the film more for its verisimilitude than for its cinematic aspects. We also sought in the movie itself scenes and film elements that could have mobilized the public’s attention to certain aspects revealed in the comments, such as forms of transmission, hygiene measures, social distancing and promotion of medication without proven efficacy. In this sense, the results also show the potential of cinema for science communication when addressing scientific concepts, themes, processes, and controversies. La pandemia de COVID-19 ha aumentado la demanda de la película Contagio, un largometraje de ficción de 2011, cuya trama aborda la propagación a escala mundial de un nuevo virus de transmisión respiratoria, que causa una enfermedad con una alta tasa de mortalidad. En este artículo utilizamos métodos mixtos (datos cuantitativos y análisis cualitativo) para analizar 4.801 comentarios sobre la película, publicados en una red social sobre cine. Comparamos evaluaciones antes y después de enero de 2020, cuando la Organización Mundial de la Salud consideró que el nuevo coronavirus era una emergencia de salud pública de importancia internacional. El análisis de las palabras y términos más frecuentes, así como la proximidad entre ellos, reveló cómo la pandemia cambió la percepción de los espectadores, quienes comenzaron a evaluar la película más por su verosimilitud de la situación de salud que por sus aspectos cinematográficos. También se buscaron en la propia obra escenas y elementos fílmicos que pudieran haber movilizado la atención del público sobre determinados aspectos revelados en los comentarios, como formas de transmisión, medidas de higiene, distanciamiento social y promoción de medicamentos sin eficacia probada. En este sentido, los resultados también muestran el potencial del cine para la divulgación científica al abordar conceptos, temas, procesos y controversias en ciencia y salud.A pandemia de COVID-19 fez aumentar a procura pelo filme Contágio, um longa-metragem ficcional de 2011 cujo enredo aborda a disseminação em escala global de um novo vírus de transmissão respiratória e que causa uma doença com alta taxa de letalidade. Neste artigo, utilizamos uma metodologia quali-quantitativa para analisar 4.801 comentários sobre o filme postados em uma rede social sobre cinema. Comparamos as avaliações antes e depois de janeiro de 2020, quando o novo coronavírus foi considerado pela Organização Mundial da Saúde uma emergência de saúde pública de importância internacional. A análise das palavras e termos mais frequentes e da proximidade entre eles revelou como a pandemia alterou a percepção dos espectadores, que passaram a avaliar o filme mais pela sua verossimilhança da situação sanitária que pelos seus aspectos cinematográficos. Os resultados também mostram o potencial do cinema para a divulgação científica ao abordar conceitos, temas e controvérsias da ciência e da saúde.PEPG COS-PUC-SP2021-12-06info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistas.pucsp.br/index.php/galaxia/article/view/53079Galaxia; No. 46 (2021)GALÁxIA. Revista Interdisciplinar de Comunicação e Cultura; n. 46 (2021)1982-2553reponame:Galáxia (São Paulo)instname:Pontifícia Universidade Católica de São Paulo (PUC-SP)instacron:PUC_SPporhttps://revistas.pucsp.br/index.php/galaxia/article/view/53079/38198Copyright (c) 2021 Luisa Massarani, Luiz Felipe Fernandes Neves, Penélope Andreani Valadareshttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessMassarani, LuisaNeves, Luiz Felipe FernandesValadares, Penélope Andreani2022-06-21T13:55:46Zoai:ojs.pkp.sfu.ca:article/53079Revistahttps://www.pucsp.br/pos-graduacao/mestrado-e-doutorado/comunicacao-e-semioticaPRIhttps://old.scielo.br/oai/scielo-oai.phpcos@pucsp.br||aidarprado@gmail.com1982-25531519-311Xopendoar:2022-06-21T13:55:46Galáxia (São Paulo) - Pontifícia Universidade Católica de São Paulo (PUC-SP)false |
dc.title.none.fl_str_mv |
en Stop touching your face!”: changes in the perception of viewers of the film Contagion with the COVID-19 pandemic es “¡Dejen de tocarse la cara!”: Cambios en las percepciones de los espectadores sobre el contagio de la película con la pandemia de COVID-19 "Pare de tocar seu rosto!": as mudanças na percepção dos espectadores do filme Contágio com a pandemia de COVID-19 |
title |
en Stop touching your face!”: changes in the perception of viewers of the film Contagion with the COVID-19 pandemic |
spellingShingle |
en Stop touching your face!”: changes in the perception of viewers of the film Contagion with the COVID-19 pandemic Massarani, Luisa Contágio COVID-19 coronavírus pandemia Contagion COVID-19 coronavirus pandemic Película de contagio COVID-19 coronavirus pandemia |
title_short |
en Stop touching your face!”: changes in the perception of viewers of the film Contagion with the COVID-19 pandemic |
title_full |
en Stop touching your face!”: changes in the perception of viewers of the film Contagion with the COVID-19 pandemic |
title_fullStr |
en Stop touching your face!”: changes in the perception of viewers of the film Contagion with the COVID-19 pandemic |
title_full_unstemmed |
en Stop touching your face!”: changes in the perception of viewers of the film Contagion with the COVID-19 pandemic |
title_sort |
en Stop touching your face!”: changes in the perception of viewers of the film Contagion with the COVID-19 pandemic |
author |
Massarani, Luisa |
author_facet |
Massarani, Luisa Neves, Luiz Felipe Fernandes Valadares, Penélope Andreani |
author_role |
author |
author2 |
Neves, Luiz Felipe Fernandes Valadares, Penélope Andreani |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Massarani, Luisa Neves, Luiz Felipe Fernandes Valadares, Penélope Andreani |
dc.subject.por.fl_str_mv |
Contágio COVID-19 coronavírus pandemia Contagion COVID-19 coronavirus pandemic Película de contagio COVID-19 coronavirus pandemia |
topic |
Contágio COVID-19 coronavírus pandemia Contagion COVID-19 coronavirus pandemic Película de contagio COVID-19 coronavirus pandemia |
description |
The COVID-19 pandemic has increased the search for the Contagion, a fictional feature film from 2011 whose plot addresses the global spread of a new respiratory transmitted virus, which causes a disease with a high mortality rate. In this paper, we used a quali-quantitative methodology to analyze 4,801 comments about the movie posted on a social network about cinema. We compared the assessments before and after January 2020, when the new coronavirus was considered by World Health Organization a public health emergency of international concern. The analysis of the most frequent words and terms and the proximity between them revealed how the pandemic changed the perception of the viewers, who started to evaluate the film more for its verisimilitude than for its cinematic aspects. We also sought in the movie itself scenes and film elements that could have mobilized the public’s attention to certain aspects revealed in the comments, such as forms of transmission, hygiene measures, social distancing and promotion of medication without proven efficacy. In this sense, the results also show the potential of cinema for science communication when addressing scientific concepts, themes, processes, and controversies. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-12-06 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://revistas.pucsp.br/index.php/galaxia/article/view/53079 |
url |
https://revistas.pucsp.br/index.php/galaxia/article/view/53079 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://revistas.pucsp.br/index.php/galaxia/article/view/53079/38198 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2021 Luisa Massarani, Luiz Felipe Fernandes Neves, Penélope Andreani Valadares https://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2021 Luisa Massarani, Luiz Felipe Fernandes Neves, Penélope Andreani Valadares https://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
PEPG COS-PUC-SP |
publisher.none.fl_str_mv |
PEPG COS-PUC-SP |
dc.source.none.fl_str_mv |
Galaxia; No. 46 (2021) GALÁxIA. Revista Interdisciplinar de Comunicação e Cultura; n. 46 (2021) 1982-2553 reponame:Galáxia (São Paulo) instname:Pontifícia Universidade Católica de São Paulo (PUC-SP) instacron:PUC_SP |
instname_str |
Pontifícia Universidade Católica de São Paulo (PUC-SP) |
instacron_str |
PUC_SP |
institution |
PUC_SP |
reponame_str |
Galáxia (São Paulo) |
collection |
Galáxia (São Paulo) |
repository.name.fl_str_mv |
Galáxia (São Paulo) - Pontifícia Universidade Católica de São Paulo (PUC-SP) |
repository.mail.fl_str_mv |
cos@pucsp.br||aidarprado@gmail.com |
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