Regimes of visibility in the age of social media: Transformations and continuities

Detalhes bibliográficos
Autor(a) principal: Campanella, Bruno Roberto
Data de Publicação: 2023
Tipo de documento: Artigo
Idioma: por
Título da fonte: Galáxia (São Paulo)
Texto Completo: https://revistas.pucsp.br/index.php/galaxia/article/view/62494
Resumo: This article reflects on long-term transformations in regimes of visibility in the West and the growing need for the individual to be recognized in the context of social media. It is argued that the challenges faced by people who seek to be visible and recognized on social media platforms renew dilemmas that constitute modern subjectivity, as well as introduce new elements linked to the process of datafication and deepening of neoliberalism in social relations. This article proposes to shed light on recent transformations in these regimes, analyzing, among other references, manuals for behavior and sentiment regulation published over the last few centuries, along with contemporary courses for digital influencers seeking to gain prominence in social media.
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spelling Regimes of visibility in the age of social media: Transformations and continuitiesRegimes de visibilidade na era das mídias sociais: transformações e continuidadesRegimes of visibilitySocial mediaRecognitionRegimes de visibilidadeMídias sociaisReconhecimentoThis article reflects on long-term transformations in regimes of visibility in the West and the growing need for the individual to be recognized in the context of social media. It is argued that the challenges faced by people who seek to be visible and recognized on social media platforms renew dilemmas that constitute modern subjectivity, as well as introduce new elements linked to the process of datafication and deepening of neoliberalism in social relations. This article proposes to shed light on recent transformations in these regimes, analyzing, among other references, manuals for behavior and sentiment regulation published over the last few centuries, along with contemporary courses for digital influencers seeking to gain prominence in social media.   O presente artigo reflete sobre transformações de longo prazo em regimes de visibilidade no ocidente e a crescente necessidade de o indivíduo ser reconhecido no contexto das mídias sociais. Argumenta-se que os desafios enfrentados por pessoas que buscam ser visíveis e reconhecidas nas plataformas de mídia social atualizam dilemas constituintes da subjetividade moderna, assim como introduzem novos elementos ligados ao processo de datificação e aprofundamento do neoliberalismo nas relações sociais. Essas transformações são exploradas por meio do: i) exame de obras que investigam manuais de comportamento e regulação de sentimento publicados nos últimos séculos; ii) da análise de vídeos e tutoriais contemporâneos direcionados a influenciadores digitais e pessoas comuns que buscam ganhar proeminência em mídias sociais. PEPG COS-PUC-SP2023-11-15info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistas.pucsp.br/index.php/galaxia/article/view/62494Galaxia; Vol. 48 No. 1 (2023): GaláxiaGALÁxIA. Revista Interdisciplinar de Comunicação e Cultura; v. 48 n. 1 (2023): Galáxia1982-2553reponame:Galáxia (São Paulo)instname:Pontifícia Universidade Católica de São Paulo (PUC-SP)instacron:PUC_SPporhttps://revistas.pucsp.br/index.php/galaxia/article/view/62494/43525Copyright (c) 2023 Galáxia. Revista do Programa de Pós-Graduação em Comunicação e Semióticahttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessCampanella, Bruno Roberto2023-09-11T20:36:29Zoai:ojs.pkp.sfu.ca:article/62494Revistahttps://www.pucsp.br/pos-graduacao/mestrado-e-doutorado/comunicacao-e-semioticaPRIhttps://old.scielo.br/oai/scielo-oai.phpcos@pucsp.br||aidarprado@gmail.com1982-25531519-311Xopendoar:2023-09-11T20:36:29Galáxia (São Paulo) - Pontifícia Universidade Católica de São Paulo (PUC-SP)false
dc.title.none.fl_str_mv Regimes of visibility in the age of social media: Transformations and continuities
Regimes de visibilidade na era das mídias sociais: transformações e continuidades
title Regimes of visibility in the age of social media: Transformations and continuities
spellingShingle Regimes of visibility in the age of social media: Transformations and continuities
Campanella, Bruno Roberto
Regimes of visibility
Social media
Recognition
Regimes de visibilidade
Mídias sociais
Reconhecimento
title_short Regimes of visibility in the age of social media: Transformations and continuities
title_full Regimes of visibility in the age of social media: Transformations and continuities
title_fullStr Regimes of visibility in the age of social media: Transformations and continuities
title_full_unstemmed Regimes of visibility in the age of social media: Transformations and continuities
title_sort Regimes of visibility in the age of social media: Transformations and continuities
author Campanella, Bruno Roberto
author_facet Campanella, Bruno Roberto
author_role author
dc.contributor.author.fl_str_mv Campanella, Bruno Roberto
dc.subject.por.fl_str_mv Regimes of visibility
Social media
Recognition
Regimes de visibilidade
Mídias sociais
Reconhecimento
topic Regimes of visibility
Social media
Recognition
Regimes de visibilidade
Mídias sociais
Reconhecimento
description This article reflects on long-term transformations in regimes of visibility in the West and the growing need for the individual to be recognized in the context of social media. It is argued that the challenges faced by people who seek to be visible and recognized on social media platforms renew dilemmas that constitute modern subjectivity, as well as introduce new elements linked to the process of datafication and deepening of neoliberalism in social relations. This article proposes to shed light on recent transformations in these regimes, analyzing, among other references, manuals for behavior and sentiment regulation published over the last few centuries, along with contemporary courses for digital influencers seeking to gain prominence in social media.
publishDate 2023
dc.date.none.fl_str_mv 2023-11-15
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistas.pucsp.br/index.php/galaxia/article/view/62494
url https://revistas.pucsp.br/index.php/galaxia/article/view/62494
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revistas.pucsp.br/index.php/galaxia/article/view/62494/43525
dc.rights.driver.fl_str_mv Copyright (c) 2023 Galáxia. Revista do Programa de Pós-Graduação em Comunicação e Semiótica
https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2023 Galáxia. Revista do Programa de Pós-Graduação em Comunicação e Semiótica
https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv PEPG COS-PUC-SP
publisher.none.fl_str_mv PEPG COS-PUC-SP
dc.source.none.fl_str_mv Galaxia; Vol. 48 No. 1 (2023): Galáxia
GALÁxIA. Revista Interdisciplinar de Comunicação e Cultura; v. 48 n. 1 (2023): Galáxia
1982-2553
reponame:Galáxia (São Paulo)
instname:Pontifícia Universidade Católica de São Paulo (PUC-SP)
instacron:PUC_SP
instname_str Pontifícia Universidade Católica de São Paulo (PUC-SP)
instacron_str PUC_SP
institution PUC_SP
reponame_str Galáxia (São Paulo)
collection Galáxia (São Paulo)
repository.name.fl_str_mv Galáxia (São Paulo) - Pontifícia Universidade Católica de São Paulo (PUC-SP)
repository.mail.fl_str_mv cos@pucsp.br||aidarprado@gmail.com
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