“Failure is a matter of choice”: the loser subjectivity in self-help literature

Detalhes bibliográficos
Autor(a) principal: Castellano, Mayka
Data de Publicação: 2015
Tipo de documento: Artigo
Idioma: por
Título da fonte: Galáxia (São Paulo)
Texto Completo: https://revistas.pucsp.br/index.php/galaxia/article/view/20233
Resumo: In this paper, based on the analysis of “Só é fracassado quem quer”, a self-help literature book written by Thomas Morgan and published in Brazil in 1989, I problematize the recent incorporation of the derogatory speech about failure in this country, which is perceived not as an outcome of a specific social context, but as individual inadequacy. For such, I start by approaching a striking figure in American culture: the loser, found in many of its cultural products and often translated as “fracassado” in Brazil. The “fracassado”, in this sense, symbolizes the one who has not succeeded in an alleged world of opportunities widespread by the imagery of success that is reflected in the ethos of contemporary self-help.
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spelling “Failure is a matter of choice”: the loser subjectivity in self-help literature“Só é fracassado quem quer”: a subjetividade loser na literatura de autoajudaautoajudaanálise de discursofracassofracassadoself-helpdiscourse analysisfailurelosersuccess.In this paper, based on the analysis of “Só é fracassado quem quer”, a self-help literature book written by Thomas Morgan and published in Brazil in 1989, I problematize the recent incorporation of the derogatory speech about failure in this country, which is perceived not as an outcome of a specific social context, but as individual inadequacy. For such, I start by approaching a striking figure in American culture: the loser, found in many of its cultural products and often translated as “fracassado” in Brazil. The “fracassado”, in this sense, symbolizes the one who has not succeeded in an alleged world of opportunities widespread by the imagery of success that is reflected in the ethos of contemporary self-help.Neste artigo, a partir da análise do livro Só é fracassado quem quer, exemplar da literatura de autoajuda escrito por Thomas Morgan e publicado no Brasil em 1989, proponho a problematização da recente incorporação no país do discurso desabonador a respeito do fracasso, situação entendida não como resultado de um contexto social específico, mas como inadequação individual. Para isso, parto da abordagem sobre uma figura marcante da cultura norte-americana: o loser, presente em diversos produtos culturais daquele país, e que, no Brasil, aparece traduzido pelo termo fracassado. O fracassado, nesse sentido, simboliza aquele que não prosperou em um pretenso mundo de oportunidades difundido pelo imaginário do sucesso da autoajuda contemporânea.PEPG COS-PUC-SP2015-05-12info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistas.pucsp.br/index.php/galaxia/article/view/20233Galaxia; No. 29 (2015)GALÁxIA. Revista Interdisciplinar de Comunicação e Cultura; n. 29 (2015)1982-2553reponame:Galáxia (São Paulo)instname:Pontifícia Universidade Católica de São Paulo (PUC-SP)instacron:PUC_SPporhttps://revistas.pucsp.br/index.php/galaxia/article/view/20233/16752Castellano, Maykainfo:eu-repo/semantics/openAccess2024-05-15T14:01:14Zoai:ojs.pkp.sfu.ca:article/20233Revistahttps://www.pucsp.br/pos-graduacao/mestrado-e-doutorado/comunicacao-e-semioticaPRIhttps://old.scielo.br/oai/scielo-oai.phpcos@pucsp.br||aidarprado@gmail.com1982-25531519-311Xopendoar:2024-05-15T14:01:14Galáxia (São Paulo) - Pontifícia Universidade Católica de São Paulo (PUC-SP)false
dc.title.none.fl_str_mv “Failure is a matter of choice”: the loser subjectivity in self-help literature
“Só é fracassado quem quer”: a subjetividade loser na literatura de autoajuda
title “Failure is a matter of choice”: the loser subjectivity in self-help literature
spellingShingle “Failure is a matter of choice”: the loser subjectivity in self-help literature
Castellano, Mayka
autoajuda
análise de discurso
fracasso
fracassado
self-help
discourse analysis
failure
loser
success.
title_short “Failure is a matter of choice”: the loser subjectivity in self-help literature
title_full “Failure is a matter of choice”: the loser subjectivity in self-help literature
title_fullStr “Failure is a matter of choice”: the loser subjectivity in self-help literature
title_full_unstemmed “Failure is a matter of choice”: the loser subjectivity in self-help literature
title_sort “Failure is a matter of choice”: the loser subjectivity in self-help literature
author Castellano, Mayka
author_facet Castellano, Mayka
author_role author
dc.contributor.author.fl_str_mv Castellano, Mayka
dc.subject.por.fl_str_mv autoajuda
análise de discurso
fracasso
fracassado
self-help
discourse analysis
failure
loser
success.
topic autoajuda
análise de discurso
fracasso
fracassado
self-help
discourse analysis
failure
loser
success.
description In this paper, based on the analysis of “Só é fracassado quem quer”, a self-help literature book written by Thomas Morgan and published in Brazil in 1989, I problematize the recent incorporation of the derogatory speech about failure in this country, which is perceived not as an outcome of a specific social context, but as individual inadequacy. For such, I start by approaching a striking figure in American culture: the loser, found in many of its cultural products and often translated as “fracassado” in Brazil. The “fracassado”, in this sense, symbolizes the one who has not succeeded in an alleged world of opportunities widespread by the imagery of success that is reflected in the ethos of contemporary self-help.
publishDate 2015
dc.date.none.fl_str_mv 2015-05-12
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistas.pucsp.br/index.php/galaxia/article/view/20233
url https://revistas.pucsp.br/index.php/galaxia/article/view/20233
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revistas.pucsp.br/index.php/galaxia/article/view/20233/16752
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv PEPG COS-PUC-SP
publisher.none.fl_str_mv PEPG COS-PUC-SP
dc.source.none.fl_str_mv Galaxia; No. 29 (2015)
GALÁxIA. Revista Interdisciplinar de Comunicação e Cultura; n. 29 (2015)
1982-2553
reponame:Galáxia (São Paulo)
instname:Pontifícia Universidade Católica de São Paulo (PUC-SP)
instacron:PUC_SP
instname_str Pontifícia Universidade Católica de São Paulo (PUC-SP)
instacron_str PUC_SP
institution PUC_SP
reponame_str Galáxia (São Paulo)
collection Galáxia (São Paulo)
repository.name.fl_str_mv Galáxia (São Paulo) - Pontifícia Universidade Católica de São Paulo (PUC-SP)
repository.mail.fl_str_mv cos@pucsp.br||aidarprado@gmail.com
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