Images of labor in the 20th and 21st centuries: Shifts of meaning in the representations of the body associated with the productive sphere
Autor(a) principal: | |
---|---|
Data de Publicação: | 2011 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Galáxia (São Paulo) |
Texto Completo: | https://revistas.pucsp.br/index.php/galaxia/article/view/4716 |
Resumo: | The purpose of this article is to investigate the representations of the world of labor and of the bodies located in the productive sphere, based on a historical sample of photographic records and advertisements. We attempt to study the shift of meaning of the representations of the body that are associated with labor, focusing on the conditions of production and on the worldviews of the sociohistorical moment in which they are contextualized. Our analysis covers three historical moments: 1) photographs of the early decades of the 20th century, when the working body was associated to industrial installations and to the society of production that resulted from the Industrial Revolution; 2) mid-century advertising images, when the working body was incorporated to the propaganda strategies of soviet socialism; and 3), images of the working body that were recorded in the global advertising at the beginning of the 21st century, when the body was associated to the sphere of consumption. |
id |
PUC_SP-8_dd1cb2a9ff30d4ac9695c2b5d8a68ae8 |
---|---|
oai_identifier_str |
oai:ojs.pkp.sfu.ca:article/4716 |
network_acronym_str |
PUC_SP-8 |
network_name_str |
Galáxia (São Paulo) |
repository_id_str |
|
spelling |
Images of labor in the 20th and 21st centuries: Shifts of meaning in the representations of the body associated with the productive sphereImagens do trabalho nos séculos XX e XXI: movimentos do sentido nas representações do corpo associadas à esfera produtivacommunication and consumptionrepresentations of the bodyrepresentations of laborbiopoliticsphotographsadvertisingThe purpose of this article is to investigate the representations of the world of labor and of the bodies located in the productive sphere, based on a historical sample of photographic records and advertisements. We attempt to study the shift of meaning of the representations of the body that are associated with labor, focusing on the conditions of production and on the worldviews of the sociohistorical moment in which they are contextualized. Our analysis covers three historical moments: 1) photographs of the early decades of the 20th century, when the working body was associated to industrial installations and to the society of production that resulted from the Industrial Revolution; 2) mid-century advertising images, when the working body was incorporated to the propaganda strategies of soviet socialism; and 3), images of the working body that were recorded in the global advertising at the beginning of the 21st century, when the body was associated to the sphere of consumption.Pretende-se, neste artigo, investigar as representações do mundo do trabalho e dos corpos localizados na esfera produtiva a partir de registros fotográficos e peças publicitárias, em recorte histórico. Buscamos estudar os movimentos de sentido das representações de corpo associadas ao trabalho, com enfoque nas condições de produção e nas visões de mundo do momento sócio-histórico em que estão contextualizadas. Delimitamos três momentos históricos para a análise: 1) fotografias das primeiras décadas do século XX, quando o corpo do trabalho é associado às instalações industriais e à sociedade da produção, decorrente da Revolução Industrial; 2) imagens publicitárias de meados do século XX, quando o corpo do trabalho é incorporado às estratégias de propaganda do socialismo soviético; 3) por fim, imagens do corpo do trabalhador registradas na publicidade globalizada do início do século XXI, quando o corpo é associado à esfera do consumo.PEPG COS-PUC-SP2011-01-04info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistas.pucsp.br/index.php/galaxia/article/view/4716Galaxia; No. 20 (2010)GALÁxIA. Revista Interdisciplinar de Comunicação e Cultura; n. 20 (2010)1982-2553reponame:Galáxia (São Paulo)instname:Pontifícia Universidade Católica de São Paulo (PUC-SP)instacron:PUC_SPporhttps://revistas.pucsp.br/index.php/galaxia/article/view/4716/3281Casaqui, VanderHoff, Tâniainfo:eu-repo/semantics/openAccess2024-05-15T14:01:08Zoai:ojs.pkp.sfu.ca:article/4716Revistahttps://www.pucsp.br/pos-graduacao/mestrado-e-doutorado/comunicacao-e-semioticaPRIhttps://old.scielo.br/oai/scielo-oai.phpcos@pucsp.br||aidarprado@gmail.com1982-25531519-311Xopendoar:2024-05-15T14:01:08Galáxia (São Paulo) - Pontifícia Universidade Católica de São Paulo (PUC-SP)false |
dc.title.none.fl_str_mv |
Images of labor in the 20th and 21st centuries: Shifts of meaning in the representations of the body associated with the productive sphere Imagens do trabalho nos séculos XX e XXI: movimentos do sentido nas representações do corpo associadas à esfera produtiva |
title |
Images of labor in the 20th and 21st centuries: Shifts of meaning in the representations of the body associated with the productive sphere |
spellingShingle |
Images of labor in the 20th and 21st centuries: Shifts of meaning in the representations of the body associated with the productive sphere Casaqui, Vander communication and consumption representations of the body representations of labor biopolitics photographs advertising |
title_short |
Images of labor in the 20th and 21st centuries: Shifts of meaning in the representations of the body associated with the productive sphere |
title_full |
Images of labor in the 20th and 21st centuries: Shifts of meaning in the representations of the body associated with the productive sphere |
title_fullStr |
Images of labor in the 20th and 21st centuries: Shifts of meaning in the representations of the body associated with the productive sphere |
title_full_unstemmed |
Images of labor in the 20th and 21st centuries: Shifts of meaning in the representations of the body associated with the productive sphere |
title_sort |
Images of labor in the 20th and 21st centuries: Shifts of meaning in the representations of the body associated with the productive sphere |
author |
Casaqui, Vander |
author_facet |
Casaqui, Vander Hoff, Tânia |
author_role |
author |
author2 |
Hoff, Tânia |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Casaqui, Vander Hoff, Tânia |
dc.subject.por.fl_str_mv |
communication and consumption representations of the body representations of labor biopolitics photographs advertising |
topic |
communication and consumption representations of the body representations of labor biopolitics photographs advertising |
description |
The purpose of this article is to investigate the representations of the world of labor and of the bodies located in the productive sphere, based on a historical sample of photographic records and advertisements. We attempt to study the shift of meaning of the representations of the body that are associated with labor, focusing on the conditions of production and on the worldviews of the sociohistorical moment in which they are contextualized. Our analysis covers three historical moments: 1) photographs of the early decades of the 20th century, when the working body was associated to industrial installations and to the society of production that resulted from the Industrial Revolution; 2) mid-century advertising images, when the working body was incorporated to the propaganda strategies of soviet socialism; and 3), images of the working body that were recorded in the global advertising at the beginning of the 21st century, when the body was associated to the sphere of consumption. |
publishDate |
2011 |
dc.date.none.fl_str_mv |
2011-01-04 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://revistas.pucsp.br/index.php/galaxia/article/view/4716 |
url |
https://revistas.pucsp.br/index.php/galaxia/article/view/4716 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://revistas.pucsp.br/index.php/galaxia/article/view/4716/3281 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
PEPG COS-PUC-SP |
publisher.none.fl_str_mv |
PEPG COS-PUC-SP |
dc.source.none.fl_str_mv |
Galaxia; No. 20 (2010) GALÁxIA. Revista Interdisciplinar de Comunicação e Cultura; n. 20 (2010) 1982-2553 reponame:Galáxia (São Paulo) instname:Pontifícia Universidade Católica de São Paulo (PUC-SP) instacron:PUC_SP |
instname_str |
Pontifícia Universidade Católica de São Paulo (PUC-SP) |
instacron_str |
PUC_SP |
institution |
PUC_SP |
reponame_str |
Galáxia (São Paulo) |
collection |
Galáxia (São Paulo) |
repository.name.fl_str_mv |
Galáxia (São Paulo) - Pontifícia Universidade Católica de São Paulo (PUC-SP) |
repository.mail.fl_str_mv |
cos@pucsp.br||aidarprado@gmail.com |
_version_ |
1799129329598201856 |