Os significados de consumo de smartphones por jovens de baixa renda

• Autor(a) principal: Bollick, Laura Chiattone
• Data de Publicação: 2018
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da PUC_RS
• Texto Completo: http://tede2.pucrs.br/tede2/handle/tede/8360
• topic: Significados de Consumo; Jovens; Baixa Renda; Smartphones; CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO

Mobile devices are of great importance in the construction of everyday life in contemporary society. This is the subject of this study to investigate the meanings of smartphone consumption, the trade-offs caused by the purchase, how the device is used and how it produces meanings. In addition, it seeks to verify the social implications of using the device. The qualitative research was done by means of 23 interviews and 2 focus groups with low income youths from R $ 768 to R $ 2,705. In those circumstances, it was possible to calculate the types of cells that can be used as important components for their sociability, in a moment that the relations extrapolate face to face and gain a digital environment. As a result, I realized that smartphones are among the objects of desire of the low-income youth and that the meanings of the mobile device for the young people interviewed are a social inclusion through connectivity and interactivity, dependence of the device in their day to day "Self Extended" through the humanization of the device. It was also noted that the smartphone is considered one of the best fashion, symbol status and fast source of access. In the view of young people, the dissemination of the use of telephones in disempowering society should not be considered as interpersonal relations.