História social : a moda feminina através da imprensa (1950-1960)
Autor(a) principal: | |
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Data de Publicação: | 2023 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações da PUC_RS |
Texto Completo: | https://tede2.pucrs.br/tede2/handle/tede/10757 |
Resumo: | The present dissertation aims to analyze the construction of women's fashion in the Brazilian press, taking as its object of study the periodical “Jornal das Moças” in the 1950s. To do so, a qualitative methodology is used through content analysis, in order to identify and understand the main trends and characteristics that guide the discourse on fashion present in the periodical. In this sense, the research contextualizes fashion, its historical origins and development in the modern world, highlighting its relevance as a cultural and social phenomenon, as well as delving into the analysis of the concepts and approaches of important sociologists who studied the subject, such as Thorstein Veblen (1857-1929), Georg Simmel (1858- 1918), and Pierre Bourdieu (1930-2002). The results show that women's fashion in the 1950s was marked by the emergence of new trends that sought to simultaneously affirm femininity and women's modernity. It was also possible to observe that “Jornal das Moças” played a fundamental role in the diffusion of these trends, being an important source for understanding the social transformations that occurred at that time. Finally, the dissertation concludes that women's fashion is a complex and multifaceted phenomenon that reflects the social, economic, and cultural dynamics of a particular era, and the analysis of periodicals such as “Jornal das Moças”, coupled with historical concepts and sociological approaches, can contribute to a broader and deeper understanding of fashion as a social phenomenon through the press. |
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Fay, Claudia Musahttp://lattes.cnpq.br/0106719213437604http://lattes.cnpq.br/1481157265185992Schütz, Augusta2023-05-16T19:31:47Z2023-02-28https://tede2.pucrs.br/tede2/handle/tede/10757The present dissertation aims to analyze the construction of women's fashion in the Brazilian press, taking as its object of study the periodical “Jornal das Moças” in the 1950s. To do so, a qualitative methodology is used through content analysis, in order to identify and understand the main trends and characteristics that guide the discourse on fashion present in the periodical. In this sense, the research contextualizes fashion, its historical origins and development in the modern world, highlighting its relevance as a cultural and social phenomenon, as well as delving into the analysis of the concepts and approaches of important sociologists who studied the subject, such as Thorstein Veblen (1857-1929), Georg Simmel (1858- 1918), and Pierre Bourdieu (1930-2002). The results show that women's fashion in the 1950s was marked by the emergence of new trends that sought to simultaneously affirm femininity and women's modernity. It was also possible to observe that “Jornal das Moças” played a fundamental role in the diffusion of these trends, being an important source for understanding the social transformations that occurred at that time. Finally, the dissertation concludes that women's fashion is a complex and multifaceted phenomenon that reflects the social, economic, and cultural dynamics of a particular era, and the analysis of periodicals such as “Jornal das Moças”, coupled with historical concepts and sociological approaches, can contribute to a broader and deeper understanding of fashion as a social phenomenon through the press.A presente dissertação tem como objetivo analisar a construção da moda feminina na imprensa brasileira, tomando como objeto de estudo o periódico “Jornal das Moças”, na década de 1950. Para tanto, faz uso de metodologia qualitativa, por meio da análise de conteúdo, a fim de identificar e compreender as principais tendências e características que norteiam o discurso sobre moda presente no periódico. Nesse sentido, a pesquisa contextualiza a moda, sua origem histórica e seu desenvolvimento no mundo moderno, destacando sua relevância como fenômeno cultural e social, além de se aprofundar na análise dos conceitos e abordagens de Thorstein Veblen (1857-1929), Georg Simmel (1858-1918) e Pierre Bourdieu (1930- 2002), importantes sociólogos que estudaram o tema. Os resultados obtidos mostram que a moda feminina, na década de 1950, foi marcada pelo surgimento de novas tendências, que buscavam, simultaneamente, afirmar a feminilidade e a modernidade da mulher. Ainda, foi possível observar que o “Jornal das Moças” cumpriu um papel fundamental na difusão dessas tendências, sendo uma importante fonte para a compreensão das transformações sociais ocorridas na época. Por fim, a dissertação conclui que a moda feminina é um fenômeno complexo e multifacetado, que reflete as dinâmicas sociais, econômicas e culturais de uma determinada época, e a análise de periódicos como o “Jornal das Moças”, aliada aos conceitos históricos e abordagens dos sociólogos, pode contribuir para uma compreensão mais ampla e profunda da moda como fenômeno social através da imprensaSubmitted by PPG História (historia-pg@pucrs.br) on 2023-04-26T19:38:43Z No. of bitstreams: 1 AUGUSTA_ SCHÜTZ_DIS.pdf: 3791626 bytes, checksum: 30a3d60bc462797079f1d46433aa726a (MD5)Approved for entry into archive by Sarajane Pan (sarajane.pan@pucrs.br) on 2023-05-16T19:05:27Z (GMT) No. of bitstreams: 1 AUGUSTA_ SCHÜTZ_DIS.pdf: 3791626 bytes, checksum: 30a3d60bc462797079f1d46433aa726a (MD5)Made available in DSpace on 2023-05-16T19:31:47Z (GMT). No. of bitstreams: 1 AUGUSTA_ SCHÜTZ_DIS.pdf: 3791626 bytes, checksum: 30a3d60bc462797079f1d46433aa726a (MD5) Previous issue date: 2023-02-28Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPESapplication/pdfhttps://tede2.pucrs.br/tede2/retrieve/187464/AUGUSTA_%20SCH%c3%9cTZ_DIS.pdf.jpgporPontifícia Universidade Católica do Rio Grande do SulPrograma de Pós-Graduação em HistóriaPUCRSBrasilEscola de HumanidadesHistória SocialHistória da ModaSociologiaModaTeoria da ModaVestuárioConsumoImprensa FemininaSocial HistoryHistory of FashionSociologyFashion TheoryClothingConsumptionWomen's PressCIENCIAS HUMANAS::HISTORIAHistória social : a moda feminina através da imprensa (1950-1960)info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisTrabalho não apresenta restrição para publicação2600208937974908513500500500600-6557531471218110192-38409219363320405913590462550136975366info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da PUC_RSinstname:Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)instacron:PUC_RSTHUMBNAILAUGUSTA_ SCHÜTZ_DIS.pdf.jpgAUGUSTA_ SCHÜTZ_DIS.pdf.jpgimage/jpeg5616https://tede2.pucrs.br/tede2/bitstream/tede/10757/3/AUGUSTA_+SCH%C3%9CTZ_DIS.pdf.jpg286188dc4d0d36564f41e6cb2dd47294MD53TEXTAUGUSTA_ SCHÜTZ_DIS.pdf.txtAUGUSTA_ SCHÜTZ_DIS.pdf.txttext/plain250722https://tede2.pucrs.br/tede2/bitstream/tede/10757/4/AUGUSTA_+SCH%C3%9CTZ_DIS.pdf.txt366dc60c3a240fc35daf837182d34281MD54ORIGINALAUGUSTA_ SCHÜTZ_DIS.pdfAUGUSTA_ SCHÜTZ_DIS.pdfapplication/pdf3791626https://tede2.pucrs.br/tede2/bitstream/tede/10757/2/AUGUSTA_+SCH%C3%9CTZ_DIS.pdf30a3d60bc462797079f1d46433aa726aMD52LICENSElicense.txtlicense.txttext/plain; charset=utf-8590https://tede2.pucrs.br/tede2/bitstream/tede/10757/1/license.txt220e11f2d3ba5354f917c7035aadef24MD51tede/107572023-05-17 12:00:15.743oai:tede2.pucrs.br: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Biblioteca Digital de Teses e Dissertaçõeshttp://tede2.pucrs.br/tede2/PRIhttps://tede2.pucrs.br/oai/requestbiblioteca.central@pucrs.br||opendoar:2023-05-17T15:00:15Biblioteca Digital de Teses e Dissertações da PUC_RS - Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)false |
dc.title.por.fl_str_mv |
História social : a moda feminina através da imprensa (1950-1960) |
title |
História social : a moda feminina através da imprensa (1950-1960) |
spellingShingle |
História social : a moda feminina através da imprensa (1950-1960) Schütz, Augusta História Social História da Moda Sociologia Moda Teoria da Moda Vestuário Consumo Imprensa Feminina Social History History of Fashion Sociology Fashion Theory Clothing Consumption Women's Press CIENCIAS HUMANAS::HISTORIA |
title_short |
História social : a moda feminina através da imprensa (1950-1960) |
title_full |
História social : a moda feminina através da imprensa (1950-1960) |
title_fullStr |
História social : a moda feminina através da imprensa (1950-1960) |
title_full_unstemmed |
História social : a moda feminina através da imprensa (1950-1960) |
title_sort |
História social : a moda feminina através da imprensa (1950-1960) |
author |
Schütz, Augusta |
author_facet |
Schütz, Augusta |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Fay, Claudia Musa |
dc.contributor.advisor1Lattes.fl_str_mv |
http://lattes.cnpq.br/0106719213437604 |
dc.contributor.authorLattes.fl_str_mv |
http://lattes.cnpq.br/1481157265185992 |
dc.contributor.author.fl_str_mv |
Schütz, Augusta |
contributor_str_mv |
Fay, Claudia Musa |
dc.subject.por.fl_str_mv |
História Social História da Moda Sociologia Moda Teoria da Moda Vestuário Consumo Imprensa Feminina |
topic |
História Social História da Moda Sociologia Moda Teoria da Moda Vestuário Consumo Imprensa Feminina Social History History of Fashion Sociology Fashion Theory Clothing Consumption Women's Press CIENCIAS HUMANAS::HISTORIA |
dc.subject.eng.fl_str_mv |
Social History History of Fashion Sociology Fashion Theory Clothing Consumption Women's Press |
dc.subject.cnpq.fl_str_mv |
CIENCIAS HUMANAS::HISTORIA |
description |
The present dissertation aims to analyze the construction of women's fashion in the Brazilian press, taking as its object of study the periodical “Jornal das Moças” in the 1950s. To do so, a qualitative methodology is used through content analysis, in order to identify and understand the main trends and characteristics that guide the discourse on fashion present in the periodical. In this sense, the research contextualizes fashion, its historical origins and development in the modern world, highlighting its relevance as a cultural and social phenomenon, as well as delving into the analysis of the concepts and approaches of important sociologists who studied the subject, such as Thorstein Veblen (1857-1929), Georg Simmel (1858- 1918), and Pierre Bourdieu (1930-2002). The results show that women's fashion in the 1950s was marked by the emergence of new trends that sought to simultaneously affirm femininity and women's modernity. It was also possible to observe that “Jornal das Moças” played a fundamental role in the diffusion of these trends, being an important source for understanding the social transformations that occurred at that time. Finally, the dissertation concludes that women's fashion is a complex and multifaceted phenomenon that reflects the social, economic, and cultural dynamics of a particular era, and the analysis of periodicals such as “Jornal das Moças”, coupled with historical concepts and sociological approaches, can contribute to a broader and deeper understanding of fashion as a social phenomenon through the press. |
publishDate |
2023 |
dc.date.accessioned.fl_str_mv |
2023-05-16T19:31:47Z |
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2023-02-28 |
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por |
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por |
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Pontifícia Universidade Católica do Rio Grande do Sul |
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