Economia compartilhada e compartilhamento do conhecimento : um estudo sobre as plataformas airbns e couchsurfing

Detalhes bibliográficos
Autor(a) principal: Ziquinatti, Franciele Marques
Data de Publicação: 2019
Tipo de documento: Dissertação
Idioma: por
Título da fonte: Biblioteca Digital de Teses e Dissertações da PUC_RS
Texto Completo: http://tede2.pucrs.br/tede2/handle/tede/8736
Resumo: Sharing knowledge has been an important factor in sharing economy platforms because of the influence they have on the decision-making of other individuals from sharing knowledge. However, recent evidence suggests that some users do not sharing knowledge. Therefore, this study aims to analyze why users sharing knowledge on sharing economy platforms in the area of tourism, specifically Airbnb and Couchsurfing. Aiming to meet this objective, this qualitative study began with the literature review, which defined seven categories for knowledge sharing. Afterwards, a netnography was performed to understand the context and individual interviews with 13 users of the platforms. The results point to two new categories for sharing knowledge on sharing economy platforms: a) contribution and b) feedback or feedback, as well as new views on categories of obligation, benefit, trust, and reward. This study helped to understand users' thinking by sharing knowledge on sharing economy platforms, specifically in the area of tourism. As limitations of the study, questions are related to the age range, social class and location of the research. In relation to future research, studies are suggested to compare the categories of knowledge sharing in emerging and rich countries, as well as in different areas and platforms of the sharing economy. Specifically for the Couchsurfing platform, a study should be carried out to identify if the verification of the user profile through the payment of a fee has an influence on the user's confidence in using the platform.
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spelling Santos, Ana Clarissa Matte Zanardo doshttp://lattes.cnpq.br/3333968586952990http://lattes.cnpq.br/2152608647328387Ziquinatti, Franciele Marques2019-06-19T13:08:57Z2019-03-27http://tede2.pucrs.br/tede2/handle/tede/8736Sharing knowledge has been an important factor in sharing economy platforms because of the influence they have on the decision-making of other individuals from sharing knowledge. However, recent evidence suggests that some users do not sharing knowledge. Therefore, this study aims to analyze why users sharing knowledge on sharing economy platforms in the area of tourism, specifically Airbnb and Couchsurfing. Aiming to meet this objective, this qualitative study began with the literature review, which defined seven categories for knowledge sharing. Afterwards, a netnography was performed to understand the context and individual interviews with 13 users of the platforms. The results point to two new categories for sharing knowledge on sharing economy platforms: a) contribution and b) feedback or feedback, as well as new views on categories of obligation, benefit, trust, and reward. This study helped to understand users' thinking by sharing knowledge on sharing economy platforms, specifically in the area of tourism. As limitations of the study, questions are related to the age range, social class and location of the research. In relation to future research, studies are suggested to compare the categories of knowledge sharing in emerging and rich countries, as well as in different areas and platforms of the sharing economy. Specifically for the Couchsurfing platform, a study should be carried out to identify if the verification of the user profile through the payment of a fee has an influence on the user's confidence in using the platform.O compartilhamento do conhecimento tem sido um fator importante nas plataformas de economia compartilhada em virtude da influência causada na tomada de decisão de outros indivíduos a partir do conhecimento compartilhado. Entretanto, evidências recentes sugerem que alguns usuários não compartilham conhecimento. Diante disso, este estudo tem como objetivo analisar porque os usuários compartilham conhecimento em plataformas de economia compartilhada na área do turismo, especificamente Airbnb e Couchsurfing. Visando atender esse objetivo, este estudo de natureza qualitativa iniciou com a revisão de literatura, que definiu sete categorias para o compartilhamento do conhecimento. Após, foi realizada uma netnografia visando compreender o contexto e entrevistas individuais com 13 usuários das plataformas. Os resultados apontam duas novas categorias para o compartilhamento do conhecimento em plataformas de economia compartilhada: a) contribuição e b) retorno ou feedback, além de novos pontos de vista sobre as categorias obrigação, benefício, confiança e recompensa. Este estudo auxiliou a compreensão acerca do pensamento dos usuários ao compartilhar conhecimento nas plataformas de economia compartilhada, especificamente na área do turismo. Como limitações do estudo apontam-se questões relacionadas à faixa etária, classe social e localidade de realização da pesquisa. Em relação às pesquisas futuras, sugerem-se estudos visando comparar as categorias do compartilhamento do conhecimento em países emergentes e países ricos, e também em diferentes áreas e plataformas da economia compartilhada. Especificamente para a plataforma Couchsurfing, sugere-se um estudo visando identificar se a verificação do perfil do usuário através do pagamento de uma taxa tem influência sobre a confiança do usuário ao utilizar a plataforma.Submitted by PPG Administração e Negócios (ppgad@pucrs.br) on 2019-06-06T14:10:59Z No. of bitstreams: 1 FRANCIELE_MARQUES_ZIQUINATTI_DIS.pdf: 3344937 bytes, checksum: 5313439df7318def711ee3183e434e7b (MD5)Approved for entry into archive by Sheila Dias (sheila.dias@pucrs.br) on 2019-06-19T12:57:48Z (GMT) No. of bitstreams: 1 FRANCIELE_MARQUES_ZIQUINATTI_DIS.pdf: 3344937 bytes, checksum: 5313439df7318def711ee3183e434e7b (MD5)Made available in DSpace on 2019-06-19T13:08:57Z (GMT). No. of bitstreams: 1 FRANCIELE_MARQUES_ZIQUINATTI_DIS.pdf: 3344937 bytes, checksum: 5313439df7318def711ee3183e434e7b (MD5) Previous issue date: 2019-03-27Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPESapplication/pdfhttp://tede2.pucrs.br:80/tede2/retrieve/175651/FRANCIELE_MARQUES_ZIQUINATTI_DIS.pdf.jpgporPontifícia Universidade Católica do Rio Grande do SulPrograma de Pós-Graduação em Administração e NegóciosPUCRSBrasilEscola de NegóciosCompartilhamento do ConhecimentoEconomia CompartilhadaPlataformasAirbnbCouchsurfingCIENCIAS SOCIAIS APLICADAS::ADMINISTRACAOEconomia compartilhada e compartilhamento do conhecimento : um estudo sobre as plataformas airbns e couchsurfinginfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisTrabalho não apresenta restrição para publicação-693708953863352273500500500600-402948914897423104980240354326327782213590462550136975366info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da PUC_RSinstname:Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)instacron:PUC_RSTHUMBNAILFRANCIELE_MARQUES_ZIQUINATTI_DIS.pdf.jpgFRANCIELE_MARQUES_ZIQUINATTI_DIS.pdf.jpgimage/jpeg6145http://tede2.pucrs.br/tede2/bitstream/tede/8736/4/FRANCIELE_MARQUES_ZIQUINATTI_DIS.pdf.jpgbbf9e25c48a2b9d40050bd8426d01c00MD54TEXTFRANCIELE_MARQUES_ZIQUINATTI_DIS.pdf.txtFRANCIELE_MARQUES_ZIQUINATTI_DIS.pdf.txttext/plain234382http://tede2.pucrs.br/tede2/bitstream/tede/8736/3/FRANCIELE_MARQUES_ZIQUINATTI_DIS.pdf.txt04d68853389a18acfbe8d4cd5317c165MD53ORIGINALFRANCIELE_MARQUES_ZIQUINATTI_DIS.pdfFRANCIELE_MARQUES_ZIQUINATTI_DIS.pdfapplication/pdf3344937http://tede2.pucrs.br/tede2/bitstream/tede/8736/2/FRANCIELE_MARQUES_ZIQUINATTI_DIS.pdf5313439df7318def711ee3183e434e7bMD52LICENSElicense.txtlicense.txttext/plain; charset=utf-8590http://tede2.pucrs.br/tede2/bitstream/tede/8736/1/license.txt220e11f2d3ba5354f917c7035aadef24MD51tede/87362019-06-19 12:00:29.183oai:tede2.pucrs.br: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Biblioteca Digital de Teses e Dissertaçõeshttp://tede2.pucrs.br/tede2/PRIhttps://tede2.pucrs.br/oai/requestbiblioteca.central@pucrs.br||opendoar:2019-06-19T15:00:29Biblioteca Digital de Teses e Dissertações da PUC_RS - Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)false
dc.title.por.fl_str_mv Economia compartilhada e compartilhamento do conhecimento : um estudo sobre as plataformas airbns e couchsurfing
title Economia compartilhada e compartilhamento do conhecimento : um estudo sobre as plataformas airbns e couchsurfing
spellingShingle Economia compartilhada e compartilhamento do conhecimento : um estudo sobre as plataformas airbns e couchsurfing
Ziquinatti, Franciele Marques
Compartilhamento do Conhecimento
Economia Compartilhada
Plataformas
Airbnb
Couchsurfing
CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
title_short Economia compartilhada e compartilhamento do conhecimento : um estudo sobre as plataformas airbns e couchsurfing
title_full Economia compartilhada e compartilhamento do conhecimento : um estudo sobre as plataformas airbns e couchsurfing
title_fullStr Economia compartilhada e compartilhamento do conhecimento : um estudo sobre as plataformas airbns e couchsurfing
title_full_unstemmed Economia compartilhada e compartilhamento do conhecimento : um estudo sobre as plataformas airbns e couchsurfing
title_sort Economia compartilhada e compartilhamento do conhecimento : um estudo sobre as plataformas airbns e couchsurfing
author Ziquinatti, Franciele Marques
author_facet Ziquinatti, Franciele Marques
author_role author
dc.contributor.advisor1.fl_str_mv Santos, Ana Clarissa Matte Zanardo dos
dc.contributor.advisor1Lattes.fl_str_mv http://lattes.cnpq.br/3333968586952990
dc.contributor.authorLattes.fl_str_mv http://lattes.cnpq.br/2152608647328387
dc.contributor.author.fl_str_mv Ziquinatti, Franciele Marques
contributor_str_mv Santos, Ana Clarissa Matte Zanardo dos
dc.subject.por.fl_str_mv Compartilhamento do Conhecimento
Economia Compartilhada
Plataformas
topic Compartilhamento do Conhecimento
Economia Compartilhada
Plataformas
Airbnb
Couchsurfing
CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
dc.subject.eng.fl_str_mv Airbnb
Couchsurfing
dc.subject.cnpq.fl_str_mv CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
description Sharing knowledge has been an important factor in sharing economy platforms because of the influence they have on the decision-making of other individuals from sharing knowledge. However, recent evidence suggests that some users do not sharing knowledge. Therefore, this study aims to analyze why users sharing knowledge on sharing economy platforms in the area of tourism, specifically Airbnb and Couchsurfing. Aiming to meet this objective, this qualitative study began with the literature review, which defined seven categories for knowledge sharing. Afterwards, a netnography was performed to understand the context and individual interviews with 13 users of the platforms. The results point to two new categories for sharing knowledge on sharing economy platforms: a) contribution and b) feedback or feedback, as well as new views on categories of obligation, benefit, trust, and reward. This study helped to understand users' thinking by sharing knowledge on sharing economy platforms, specifically in the area of tourism. As limitations of the study, questions are related to the age range, social class and location of the research. In relation to future research, studies are suggested to compare the categories of knowledge sharing in emerging and rich countries, as well as in different areas and platforms of the sharing economy. Specifically for the Couchsurfing platform, a study should be carried out to identify if the verification of the user profile through the payment of a fee has an influence on the user's confidence in using the platform.
publishDate 2019
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