Economia compartilhada e compartilhamento do conhecimento : um estudo sobre as plataformas airbns e couchsurfing
Autor(a) principal: | |
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Data de Publicação: | 2019 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações da PUC_RS |
Texto Completo: | http://tede2.pucrs.br/tede2/handle/tede/8736 |
Resumo: | Sharing knowledge has been an important factor in sharing economy platforms because of the influence they have on the decision-making of other individuals from sharing knowledge. However, recent evidence suggests that some users do not sharing knowledge. Therefore, this study aims to analyze why users sharing knowledge on sharing economy platforms in the area of tourism, specifically Airbnb and Couchsurfing. Aiming to meet this objective, this qualitative study began with the literature review, which defined seven categories for knowledge sharing. Afterwards, a netnography was performed to understand the context and individual interviews with 13 users of the platforms. The results point to two new categories for sharing knowledge on sharing economy platforms: a) contribution and b) feedback or feedback, as well as new views on categories of obligation, benefit, trust, and reward. This study helped to understand users' thinking by sharing knowledge on sharing economy platforms, specifically in the area of tourism. As limitations of the study, questions are related to the age range, social class and location of the research. In relation to future research, studies are suggested to compare the categories of knowledge sharing in emerging and rich countries, as well as in different areas and platforms of the sharing economy. Specifically for the Couchsurfing platform, a study should be carried out to identify if the verification of the user profile through the payment of a fee has an influence on the user's confidence in using the platform. |
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Santos, Ana Clarissa Matte Zanardo doshttp://lattes.cnpq.br/3333968586952990http://lattes.cnpq.br/2152608647328387Ziquinatti, Franciele Marques2019-06-19T13:08:57Z2019-03-27http://tede2.pucrs.br/tede2/handle/tede/8736Sharing knowledge has been an important factor in sharing economy platforms because of the influence they have on the decision-making of other individuals from sharing knowledge. However, recent evidence suggests that some users do not sharing knowledge. Therefore, this study aims to analyze why users sharing knowledge on sharing economy platforms in the area of tourism, specifically Airbnb and Couchsurfing. Aiming to meet this objective, this qualitative study began with the literature review, which defined seven categories for knowledge sharing. Afterwards, a netnography was performed to understand the context and individual interviews with 13 users of the platforms. The results point to two new categories for sharing knowledge on sharing economy platforms: a) contribution and b) feedback or feedback, as well as new views on categories of obligation, benefit, trust, and reward. This study helped to understand users' thinking by sharing knowledge on sharing economy platforms, specifically in the area of tourism. As limitations of the study, questions are related to the age range, social class and location of the research. In relation to future research, studies are suggested to compare the categories of knowledge sharing in emerging and rich countries, as well as in different areas and platforms of the sharing economy. Specifically for the Couchsurfing platform, a study should be carried out to identify if the verification of the user profile through the payment of a fee has an influence on the user's confidence in using the platform.O compartilhamento do conhecimento tem sido um fator importante nas plataformas de economia compartilhada em virtude da influência causada na tomada de decisão de outros indivíduos a partir do conhecimento compartilhado. Entretanto, evidências recentes sugerem que alguns usuários não compartilham conhecimento. Diante disso, este estudo tem como objetivo analisar porque os usuários compartilham conhecimento em plataformas de economia compartilhada na área do turismo, especificamente Airbnb e Couchsurfing. Visando atender esse objetivo, este estudo de natureza qualitativa iniciou com a revisão de literatura, que definiu sete categorias para o compartilhamento do conhecimento. Após, foi realizada uma netnografia visando compreender o contexto e entrevistas individuais com 13 usuários das plataformas. Os resultados apontam duas novas categorias para o compartilhamento do conhecimento em plataformas de economia compartilhada: a) contribuição e b) retorno ou feedback, além de novos pontos de vista sobre as categorias obrigação, benefício, confiança e recompensa. Este estudo auxiliou a compreensão acerca do pensamento dos usuários ao compartilhar conhecimento nas plataformas de economia compartilhada, especificamente na área do turismo. Como limitações do estudo apontam-se questões relacionadas à faixa etária, classe social e localidade de realização da pesquisa. Em relação às pesquisas futuras, sugerem-se estudos visando comparar as categorias do compartilhamento do conhecimento em países emergentes e países ricos, e também em diferentes áreas e plataformas da economia compartilhada. Especificamente para a plataforma Couchsurfing, sugere-se um estudo visando identificar se a verificação do perfil do usuário através do pagamento de uma taxa tem influência sobre a confiança do usuário ao utilizar a plataforma.Submitted by PPG Administração e Negócios (ppgad@pucrs.br) on 2019-06-06T14:10:59Z No. of bitstreams: 1 FRANCIELE_MARQUES_ZIQUINATTI_DIS.pdf: 3344937 bytes, checksum: 5313439df7318def711ee3183e434e7b (MD5)Approved for entry into archive by Sheila Dias (sheila.dias@pucrs.br) on 2019-06-19T12:57:48Z (GMT) No. of bitstreams: 1 FRANCIELE_MARQUES_ZIQUINATTI_DIS.pdf: 3344937 bytes, checksum: 5313439df7318def711ee3183e434e7b (MD5)Made available in DSpace on 2019-06-19T13:08:57Z (GMT). No. of bitstreams: 1 FRANCIELE_MARQUES_ZIQUINATTI_DIS.pdf: 3344937 bytes, checksum: 5313439df7318def711ee3183e434e7b (MD5) Previous issue date: 2019-03-27Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPESapplication/pdfhttp://tede2.pucrs.br:80/tede2/retrieve/175651/FRANCIELE_MARQUES_ZIQUINATTI_DIS.pdf.jpgporPontifícia Universidade Católica do Rio Grande do SulPrograma de Pós-Graduação em Administração e NegóciosPUCRSBrasilEscola de NegóciosCompartilhamento do ConhecimentoEconomia CompartilhadaPlataformasAirbnbCouchsurfingCIENCIAS SOCIAIS APLICADAS::ADMINISTRACAOEconomia compartilhada e compartilhamento do conhecimento : um estudo sobre as plataformas airbns e couchsurfinginfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisTrabalho não apresenta restrição para publicação-693708953863352273500500500600-402948914897423104980240354326327782213590462550136975366info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da PUC_RSinstname:Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)instacron:PUC_RSTHUMBNAILFRANCIELE_MARQUES_ZIQUINATTI_DIS.pdf.jpgFRANCIELE_MARQUES_ZIQUINATTI_DIS.pdf.jpgimage/jpeg6145http://tede2.pucrs.br/tede2/bitstream/tede/8736/4/FRANCIELE_MARQUES_ZIQUINATTI_DIS.pdf.jpgbbf9e25c48a2b9d40050bd8426d01c00MD54TEXTFRANCIELE_MARQUES_ZIQUINATTI_DIS.pdf.txtFRANCIELE_MARQUES_ZIQUINATTI_DIS.pdf.txttext/plain234382http://tede2.pucrs.br/tede2/bitstream/tede/8736/3/FRANCIELE_MARQUES_ZIQUINATTI_DIS.pdf.txt04d68853389a18acfbe8d4cd5317c165MD53ORIGINALFRANCIELE_MARQUES_ZIQUINATTI_DIS.pdfFRANCIELE_MARQUES_ZIQUINATTI_DIS.pdfapplication/pdf3344937http://tede2.pucrs.br/tede2/bitstream/tede/8736/2/FRANCIELE_MARQUES_ZIQUINATTI_DIS.pdf5313439df7318def711ee3183e434e7bMD52LICENSElicense.txtlicense.txttext/plain; charset=utf-8590http://tede2.pucrs.br/tede2/bitstream/tede/8736/1/license.txt220e11f2d3ba5354f917c7035aadef24MD51tede/87362019-06-19 12:00:29.183oai:tede2.pucrs.br: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Biblioteca Digital de Teses e Dissertaçõeshttp://tede2.pucrs.br/tede2/PRIhttps://tede2.pucrs.br/oai/requestbiblioteca.central@pucrs.br||opendoar:2019-06-19T15:00:29Biblioteca Digital de Teses e Dissertações da PUC_RS - Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)false |
dc.title.por.fl_str_mv |
Economia compartilhada e compartilhamento do conhecimento : um estudo sobre as plataformas airbns e couchsurfing |
title |
Economia compartilhada e compartilhamento do conhecimento : um estudo sobre as plataformas airbns e couchsurfing |
spellingShingle |
Economia compartilhada e compartilhamento do conhecimento : um estudo sobre as plataformas airbns e couchsurfing Ziquinatti, Franciele Marques Compartilhamento do Conhecimento Economia Compartilhada Plataformas Airbnb Couchsurfing CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
title_short |
Economia compartilhada e compartilhamento do conhecimento : um estudo sobre as plataformas airbns e couchsurfing |
title_full |
Economia compartilhada e compartilhamento do conhecimento : um estudo sobre as plataformas airbns e couchsurfing |
title_fullStr |
Economia compartilhada e compartilhamento do conhecimento : um estudo sobre as plataformas airbns e couchsurfing |
title_full_unstemmed |
Economia compartilhada e compartilhamento do conhecimento : um estudo sobre as plataformas airbns e couchsurfing |
title_sort |
Economia compartilhada e compartilhamento do conhecimento : um estudo sobre as plataformas airbns e couchsurfing |
author |
Ziquinatti, Franciele Marques |
author_facet |
Ziquinatti, Franciele Marques |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Santos, Ana Clarissa Matte Zanardo dos |
dc.contributor.advisor1Lattes.fl_str_mv |
http://lattes.cnpq.br/3333968586952990 |
dc.contributor.authorLattes.fl_str_mv |
http://lattes.cnpq.br/2152608647328387 |
dc.contributor.author.fl_str_mv |
Ziquinatti, Franciele Marques |
contributor_str_mv |
Santos, Ana Clarissa Matte Zanardo dos |
dc.subject.por.fl_str_mv |
Compartilhamento do Conhecimento Economia Compartilhada Plataformas |
topic |
Compartilhamento do Conhecimento Economia Compartilhada Plataformas Airbnb Couchsurfing CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
dc.subject.eng.fl_str_mv |
Airbnb Couchsurfing |
dc.subject.cnpq.fl_str_mv |
CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
description |
Sharing knowledge has been an important factor in sharing economy platforms because of the influence they have on the decision-making of other individuals from sharing knowledge. However, recent evidence suggests that some users do not sharing knowledge. Therefore, this study aims to analyze why users sharing knowledge on sharing economy platforms in the area of tourism, specifically Airbnb and Couchsurfing. Aiming to meet this objective, this qualitative study began with the literature review, which defined seven categories for knowledge sharing. Afterwards, a netnography was performed to understand the context and individual interviews with 13 users of the platforms. The results point to two new categories for sharing knowledge on sharing economy platforms: a) contribution and b) feedback or feedback, as well as new views on categories of obligation, benefit, trust, and reward. This study helped to understand users' thinking by sharing knowledge on sharing economy platforms, specifically in the area of tourism. As limitations of the study, questions are related to the age range, social class and location of the research. In relation to future research, studies are suggested to compare the categories of knowledge sharing in emerging and rich countries, as well as in different areas and platforms of the sharing economy. Specifically for the Couchsurfing platform, a study should be carried out to identify if the verification of the user profile through the payment of a fee has an influence on the user's confidence in using the platform. |
publishDate |
2019 |
dc.date.accessioned.fl_str_mv |
2019-06-19T13:08:57Z |
dc.date.issued.fl_str_mv |
2019-03-27 |
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por |
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Pontifícia Universidade Católica do Rio Grande do Sul |
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