Analysis of The Journal of Marketing’s Production from 2014 to 2016
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Publication Date: | 2018 |
Other Authors: | |
Format: | Article |
Language: | por |
Source: | REMark - Revista Brasileira de Marketing |
Download full: | https://periodicos.uninove.br/remark/article/view/12457 |
Summary: | Study Purpose: The objective of this study is to analyze Journal of Marketings (JM) publications, identifying elements that can be used in high impact research and in the academic environment. Methodology / approach: In this bibliometric study 123 papers from JM and 9,351 references used by them were analyzed. The papers analysis included authors and their countries, institutions, editors, supports, methodologies, keywords, themes and structures from the titles, abstracts and results. The references analysis included the journals, the themes, the publications cycles and the frequencies. Relevance / originality: High-impact journals publication is sought after by researchers from the different areas of knowledge. In Marketing, the JM is the journal with the highest academic impact and its publications tend to indicate the state of the art in Marketing. Main results: Authors Rajdeep Grewal and Jan Wieseke published the most. The methodology used was predominantly quantitative. The most frequent themes were "Products, Brands, Communication and Price" and " Marketing Strategies and International Marketing". 27% of the references were published less than 5 years before the article and 35% were repeated in more than two papers. The main references by topic are also presented. Theoretical / methodological contributions: The results allow (1) researchers to adjust their work, increasing the possibility of high impact publications, (2) academics to identify references for high quality teaching, and (3) national journals to reflect on how to expand their relevance. |
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Analysis of The Journal of Marketing’s Production from 2014 to 2016Análise da Produção do Journal of Marketing de 2014 A 2016Bibliometric. Journal of Marketing. Marketing Methodology. Scientific Production.Bibliometria. Journal of Marketing. Metodologia em Marketing. Produção Científica.Study Purpose: The objective of this study is to analyze Journal of Marketings (JM) publications, identifying elements that can be used in high impact research and in the academic environment. Methodology / approach: In this bibliometric study 123 papers from JM and 9,351 references used by them were analyzed. The papers analysis included authors and their countries, institutions, editors, supports, methodologies, keywords, themes and structures from the titles, abstracts and results. The references analysis included the journals, the themes, the publications cycles and the frequencies. Relevance / originality: High-impact journals publication is sought after by researchers from the different areas of knowledge. In Marketing, the JM is the journal with the highest academic impact and its publications tend to indicate the state of the art in Marketing. Main results: Authors Rajdeep Grewal and Jan Wieseke published the most. The methodology used was predominantly quantitative. The most frequent themes were "Products, Brands, Communication and Price" and " Marketing Strategies and International Marketing". 27% of the references were published less than 5 years before the article and 35% were repeated in more than two papers. The main references by topic are also presented. Theoretical / methodological contributions: The results allow (1) researchers to adjust their work, increasing the possibility of high impact publications, (2) academics to identify references for high quality teaching, and (3) national journals to reflect on how to expand their relevance.Objetivo do estudo: O objetivo desse estudo analisar as publicaes do Journal of Marketing (JM), identificando elementos que possam ser utilizados em pesquisas de alto impacto e no ensino acadmico.Metodologia/abordagem: Nesse estudo bibliomtrico, foram analisados 123 papers e as 9.351 referncias utilizadas por eles. Sobre os papers foram analisados autores e seus pases, IES, editores, suportes recebidos, metodologias, palavras-chave, temticas e estruturas dos ttulos, resumos e resultados. Sobre as referncias foram analisados os journals, os perodos de publicao, as temticas e as frequncias.Relevncia/originalidade: A publicao em peridicos de alto impacto ambicionada por pesquisadores das diversas reas do conhecimento. Em Marketing, o JM a publicao com maior impacto acadmico e suas publicaes tendem a indicar o estado da arte do conhecimento em Marketing.Principais resultados: Os autores Rajdeep Grewal e Jan Wieseke foram os que mais publicaram. A metodologia empregada foi predominantemente quantitativa. As temticas com maior frequncia foram Produtos, Marcas, Comunicao e Preo e Estratgias de Marketing e Marketing Internacional. 27% das referncias tm menos de 5 anos de publicao e 35% se repetem em mais de dois papers. As principais referncias por temtica tambm so apresentadas.Contribuies tericas/metodolgicas: Os resultados permitem que: (1) pesquisadores ajustem suas produes ampliando a possibilidade de publicaes de alto impacto, (2) acadmicos identifiquem referncias cientficas atualizadas e/ou clssicas para o ensino de alta qualidade e (3) peridicos nacionais reflitam sobre como elevar sua relevncia.Universidade Nove de Julho - Uninove2018-09-10info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1245710.5585/remark.v17i4.3894ReMark - Revista Brasileira de Marketing; v. 17, n. 4 (2018): Outubro - Dezembro; 575-5892177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMporhttps://periodicos.uninove.br/remark/article/view/12457/6016Direitos autorais 2019 Revista Brasileira de Marketing – Remarkinfo:eu-repo/semantics/openAccessMotta, Artur MachadoIizuka, Edson Sadao2019-02-27T02:18:03Zoai:https://periodicos.uninove.br:article/12457Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2019-02-27T02:18:03REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false |
dc.title.none.fl_str_mv |
Analysis of The Journal of Marketing’s Production from 2014 to 2016 Análise da Produção do Journal of Marketing de 2014 A 2016 |
title |
Analysis of The Journal of Marketing’s Production from 2014 to 2016 |
spellingShingle |
Analysis of The Journal of Marketing’s Production from 2014 to 2016 Motta, Artur Machado Bibliometric. Journal of Marketing. Marketing Methodology. Scientific Production. Bibliometria. Journal of Marketing. Metodologia em Marketing. Produção Científica. |
title_short |
Analysis of The Journal of Marketing’s Production from 2014 to 2016 |
title_full |
Analysis of The Journal of Marketing’s Production from 2014 to 2016 |
title_fullStr |
Analysis of The Journal of Marketing’s Production from 2014 to 2016 |
title_full_unstemmed |
Analysis of The Journal of Marketing’s Production from 2014 to 2016 |
title_sort |
Analysis of The Journal of Marketing’s Production from 2014 to 2016 |
author |
Motta, Artur Machado |
author_facet |
Motta, Artur Machado Iizuka, Edson Sadao |
author_role |
author |
author2 |
Iizuka, Edson Sadao |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Motta, Artur Machado Iizuka, Edson Sadao |
dc.subject.por.fl_str_mv |
Bibliometric. Journal of Marketing. Marketing Methodology. Scientific Production. Bibliometria. Journal of Marketing. Metodologia em Marketing. Produção Científica. |
topic |
Bibliometric. Journal of Marketing. Marketing Methodology. Scientific Production. Bibliometria. Journal of Marketing. Metodologia em Marketing. Produção Científica. |
description |
Study Purpose: The objective of this study is to analyze Journal of Marketings (JM) publications, identifying elements that can be used in high impact research and in the academic environment. Methodology / approach: In this bibliometric study 123 papers from JM and 9,351 references used by them were analyzed. The papers analysis included authors and their countries, institutions, editors, supports, methodologies, keywords, themes and structures from the titles, abstracts and results. The references analysis included the journals, the themes, the publications cycles and the frequencies. Relevance / originality: High-impact journals publication is sought after by researchers from the different areas of knowledge. In Marketing, the JM is the journal with the highest academic impact and its publications tend to indicate the state of the art in Marketing. Main results: Authors Rajdeep Grewal and Jan Wieseke published the most. The methodology used was predominantly quantitative. The most frequent themes were "Products, Brands, Communication and Price" and " Marketing Strategies and International Marketing". 27% of the references were published less than 5 years before the article and 35% were repeated in more than two papers. The main references by topic are also presented. Theoretical / methodological contributions: The results allow (1) researchers to adjust their work, increasing the possibility of high impact publications, (2) academics to identify references for high quality teaching, and (3) national journals to reflect on how to expand their relevance. |
publishDate |
2018 |
dc.date.none.fl_str_mv |
2018-09-10 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Avaliado por Pares Peer-reviewed Article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.uninove.br/remark/article/view/12457 10.5585/remark.v17i4.3894 |
url |
https://periodicos.uninove.br/remark/article/view/12457 |
identifier_str_mv |
10.5585/remark.v17i4.3894 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.uninove.br/remark/article/view/12457/6016 |
dc.rights.driver.fl_str_mv |
Direitos autorais 2019 Revista Brasileira de Marketing – Remark info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Direitos autorais 2019 Revista Brasileira de Marketing – Remark |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
dc.source.none.fl_str_mv |
ReMark - Revista Brasileira de Marketing; v. 17, n. 4 (2018): Outubro - Dezembro; 575-589 2177-5184 reponame:REMark - Revista Brasileira de Marketing instname:Universidade Nove de Julho (UNINOVE) instacron:RBM |
instname_str |
Universidade Nove de Julho (UNINOVE) |
instacron_str |
RBM |
institution |
RBM |
reponame_str |
REMark - Revista Brasileira de Marketing |
collection |
REMark - Revista Brasileira de Marketing |
repository.name.fl_str_mv |
REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE) |
repository.mail.fl_str_mv |
claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org |
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1799138642046746624 |