The Differences between Multilevel Marketing and the Financial Pyramids or “Pyramid Scheme”

• Autor(a) principal: Santos, Vanessa Braga
• Data de Publicação: 2017
• Outros Autores: Spers, Valéria Rueda Elias, Graziano Cremonezi, Graziela Oste
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: REMark - Revista Brasileira de Marketing
• Texto Completo: https://periodicos.uninove.br/remark/article/view/12180
• topic: Network Marketing, Financial Pyramid, Direct Selling.; Marketing de rede; Pirâmide financeira; Venda direta.

This research aims to analyze and understand the difference between the concept of Multilevel Marketing and the Financial Pyramids. The main objective of this work is to clarify the differences between these two business models that are growing worldwide and also present concepts that show the success of professionals in this kind of new business model. Multilevel Marketing shows a sustainable system, a direct selling business that includes recruiting distributors with a profit share and also by recruiting new members. In the Financial Pyramid concept, the problem is that business support is the network itself, and often there are no products to be commercialized, so this model is unsustainable and considered as an illegal business in several countries, including Brazil. Within this approach, a case study was conducted with one of the largest Multilevel Marketing companies in the world, Mary Kay. We conducted a direct interview with one of Mary Kay Independent Sales Directors from the city of Piracicaba, held in October 2016, and collected data surveys from the internet. The markets today are based on moving products, so we concluded that Multilevel Marketing is a great business opportunity to make an extra income by marketing services and products.