Customers Training and its Relation with Intention to Use Internet Banking

Detalhes bibliográficos
Autor(a) principal: Friedrich, Marcos Paulo Albarello
Data de Publicação: 2016
Outros Autores: Basso, Kenny, Froemming, Lurdes Marlene Seide, Baseggio, Henrique Webber
Tipo de documento: Artigo
Idioma: por
Título da fonte: REMark - Revista Brasileira de Marketing
Texto Completo: https://periodicos.uninove.br/remark/article/view/12158
Resumo: The number of users of internet banking in Brazil has grown very fast in recent years, reaching more than 37 million (Febrabran, 2013). This system is an excellent tool for reducing bank queues, but the total users, only 20% make their financial transactions over the internet, the rest uses only for queries. Based on these data and in order to enlarge the use of the system, this study seeks to identify the impact of training on internet banking on the intended use of that mediated by risk perception, by trust and perceived ease of use system. A descriptive / quantitative research data collection via online questionnaire was conducted. The results showed significant values ​​for both mediating variables and allowed to conclude that the training internet banking expands the intended use indirectly, by reducing the perception of risk and increased ease of use and perceived confidence.
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spelling Customers Training and its Relation with Intention to Use Internet BankingO Treinamento de Clientes e sua Relação com a Intenção de Uso do Internet BankingInternet Banking; Training; Intention to Use.Internet Banking; Treinamento; Intenção de Uso.The number of users of internet banking in Brazil has grown very fast in recent years, reaching more than 37 million (Febrabran, 2013). This system is an excellent tool for reducing bank queues, but the total users, only 20% make their financial transactions over the internet, the rest uses only for queries. Based on these data and in order to enlarge the use of the system, this study seeks to identify the impact of training on internet banking on the intended use of that mediated by risk perception, by trust and perceived ease of use system. A descriptive / quantitative research data collection via online questionnaire was conducted. The results showed significant values ​​for both mediating variables and allowed to conclude that the training internet banking expands the intended use indirectly, by reducing the perception of risk and increased ease of use and perceived confidence.O nmero de usurios do internet banking no Brasil cresceu muito rpido nos ltimos anos, alcanando mais de 37 milhes (Febraban, 2013). Esse sistema uma excelente ferramenta para reduo de filas bancrias, porm do total de usurios, somente 20% faz suas transaes financeiras pela internet, o restante utiliza apenas para consultas. Partindo desses dados e com intuito de ampliar o uso do sistema, esse estudo busca identificar qual o impacto do treinamento em internet banking sobre a inteno de uso desse sistema mediado pela percepo de risco, pela confiana e pela facilidade de uso percebida. Realizou-se uma pesquisa descritiva/quantitativa com coleta de dados atravs de questionrio online. Os resultados apresentaram valores significativos para ambas as variveis mediadoras e permitiu inferir-se que o treinamento em internet banking amplia a inteno de uso de maneira indireta, atravs da reduo da percepo de risco e do aumento da facilidade de uso percebida e da confiana.Universidade Nove de Julho - Uninove2016-12-05info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1215810.5585/remark.v15i5.3306ReMark - Revista Brasileira de Marketing; v. 15, n. 5 (2016): Outubro - Dezembro; 655-6682177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMporhttps://periodicos.uninove.br/remark/article/view/12158/5803Direitos autorais 2019 Revista Brasileira de Marketing – Remarkinfo:eu-repo/semantics/openAccessFriedrich, Marcos Paulo AlbarelloBasso, KennyFroemming, Lurdes Marlene SeideBaseggio, Henrique Webber2019-02-19T17:39:45Zoai:https://periodicos.uninove.br:article/12158Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2019-02-19T17:39:45REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false
dc.title.none.fl_str_mv Customers Training and its Relation with Intention to Use Internet Banking
O Treinamento de Clientes e sua Relação com a Intenção de Uso do Internet Banking
title Customers Training and its Relation with Intention to Use Internet Banking
spellingShingle Customers Training and its Relation with Intention to Use Internet Banking
Friedrich, Marcos Paulo Albarello
Internet Banking; Training; Intention to Use.
Internet Banking; Treinamento; Intenção de Uso.
title_short Customers Training and its Relation with Intention to Use Internet Banking
title_full Customers Training and its Relation with Intention to Use Internet Banking
title_fullStr Customers Training and its Relation with Intention to Use Internet Banking
title_full_unstemmed Customers Training and its Relation with Intention to Use Internet Banking
title_sort Customers Training and its Relation with Intention to Use Internet Banking
author Friedrich, Marcos Paulo Albarello
author_facet Friedrich, Marcos Paulo Albarello
Basso, Kenny
Froemming, Lurdes Marlene Seide
Baseggio, Henrique Webber
author_role author
author2 Basso, Kenny
Froemming, Lurdes Marlene Seide
Baseggio, Henrique Webber
author2_role author
author
author
dc.contributor.author.fl_str_mv Friedrich, Marcos Paulo Albarello
Basso, Kenny
Froemming, Lurdes Marlene Seide
Baseggio, Henrique Webber
dc.subject.por.fl_str_mv Internet Banking; Training; Intention to Use.
Internet Banking; Treinamento; Intenção de Uso.
topic Internet Banking; Training; Intention to Use.
Internet Banking; Treinamento; Intenção de Uso.
description The number of users of internet banking in Brazil has grown very fast in recent years, reaching more than 37 million (Febrabran, 2013). This system is an excellent tool for reducing bank queues, but the total users, only 20% make their financial transactions over the internet, the rest uses only for queries. Based on these data and in order to enlarge the use of the system, this study seeks to identify the impact of training on internet banking on the intended use of that mediated by risk perception, by trust and perceived ease of use system. A descriptive / quantitative research data collection via online questionnaire was conducted. The results showed significant values ​​for both mediating variables and allowed to conclude that the training internet banking expands the intended use indirectly, by reducing the perception of risk and increased ease of use and perceived confidence.
publishDate 2016
dc.date.none.fl_str_mv 2016-12-05
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado por Pares
Peer-reviewed Article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uninove.br/remark/article/view/12158
10.5585/remark.v15i5.3306
url https://periodicos.uninove.br/remark/article/view/12158
identifier_str_mv 10.5585/remark.v15i5.3306
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.uninove.br/remark/article/view/12158/5803
dc.rights.driver.fl_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
dc.source.none.fl_str_mv ReMark - Revista Brasileira de Marketing; v. 15, n. 5 (2016): Outubro - Dezembro; 655-668
2177-5184
reponame:REMark - Revista Brasileira de Marketing
instname:Universidade Nove de Julho (UNINOVE)
instacron:RBM
instname_str Universidade Nove de Julho (UNINOVE)
instacron_str RBM
institution RBM
reponame_str REMark - Revista Brasileira de Marketing
collection REMark - Revista Brasileira de Marketing
repository.name.fl_str_mv REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)
repository.mail.fl_str_mv claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org
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