Retail in Brazil - Historical Rescue and Trends
Autor(a) principal: | |
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Data de Publicação: | 2018 |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | REMark - Revista Brasileira de Marketing |
Texto Completo: | https://periodicos.uninove.br/remark/article/view/12230 |
Resumo: | Objective: This study provides a historical overview of the evolution of retailing in Brazil, portraying the trajectory of retail trade from the discovery of gold in the interior of the country to the present day, making a parallel between the social, economic and political changes in the country and the changes in the retailing along the time. Method: The study was developed through extensive bibliographical research in books, theses, dissertations, scientific articles and national and international periodicals, under a historical perspective and a chronological and descriptive format, emphasizing emblematic moments for the retail evolution in Brazil. Originality / relevance: This study fills a gap in the marketing literature on the history of retailing in Brazil, contributing to the evolution of new perspectives of study, and shedding lights on little known issues of retailing in Brazil. Results: The article describes the trajectory of retailing in Brazil up to the present day, describing its evolution over time. The study concludes showing the transformations that the new technologies have impressed to the sector, evidencing the search for entertainment and the shopping experience as the new retailing inductors. Theoretical / methodological contributions: Marketing and business research from the historical perspective expands the possibilities of research through new sources, problems and approaches, contributing to expand the opportunities for analysis and theorization about the organizational environment. It also fills a gap in the retail literature in Brazil, given the scarcity of academic studies in the field of Applied Social Sciences on retailing with a historical perspective. |
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Retail in Brazil - Historical Rescue and TrendsVarejo no Brasil – Resgate Histórico e TendênciasRetail History. Retail in Brazil. Merchandising. E-commerce. Omnichannel.História do Varejo. Varejo no Brasil. Merchandising. Comércio Eletrônico. Omnichannel.Objective: This study provides a historical overview of the evolution of retailing in Brazil, portraying the trajectory of retail trade from the discovery of gold in the interior of the country to the present day, making a parallel between the social, economic and political changes in the country and the changes in the retailing along the time. Method: The study was developed through extensive bibliographical research in books, theses, dissertations, scientific articles and national and international periodicals, under a historical perspective and a chronological and descriptive format, emphasizing emblematic moments for the retail evolution in Brazil. Originality / relevance: This study fills a gap in the marketing literature on the history of retailing in Brazil, contributing to the evolution of new perspectives of study, and shedding lights on little known issues of retailing in Brazil. Results: The article describes the trajectory of retailing in Brazil up to the present day, describing its evolution over time. The study concludes showing the transformations that the new technologies have impressed to the sector, evidencing the search for entertainment and the shopping experience as the new retailing inductors. Theoretical / methodological contributions: Marketing and business research from the historical perspective expands the possibilities of research through new sources, problems and approaches, contributing to expand the opportunities for analysis and theorization about the organizational environment. It also fills a gap in the retail literature in Brazil, given the scarcity of academic studies in the field of Applied Social Sciences on retailing with a historical perspective.Objetivo: Este estudo faz um resgate histrico sobre a evoluo do varejo no Brasil, retratando a trajetria do comrcio varejista desde a descoberta do ouro no interior at os dias atuais, fazendo um paralelo entre as mudanas sociais, econmicas e polticas no pas e as transformaes por que passou o varejo no decorrer desse processo. Mtodo: O estudo foi desenvolvido por meio de extensa pesquisa bibliogrfica em livros, teses, dissertaes, artigos cientficos e peridicos nacionais e internacionais, sob uma perspectiva histrica e um formato cronolgico e descritivo, enfatizando momentos emblemticos para a evoluo varejista no Brasil. Originalidade/relevncia: Este estudo preenche uma lacuna na literatura de marketing sobre a histria do varejo no Brasil, contribuindo para o incremento de novas perspectivas de estudo na rea, lanando luzes sobre aspectos pouco conhecidos do varejo no Brasil. Resultados: O artigo retrata a trajetria do comrcio varejista no Brasil at os dias atuais, descrevendo a evoluo ao longo do tempo. O estudo mostra as transformaes que as novas tecnologias imprimem ao setor, evidenciando o entretenimento e a experincia de compra como os novos indutores para o varejo. Contribuies tericas/metodolgicas: A pesquisa em marketing e negcios sob a perspectiva histrica amplia as possibilidades de pesquisa por meio de novas fontes, problemas e abordagens, contribuindo para expandir as oportunidades de anlise e teorizao no ambiente organizacional. Preenche uma lacuna na literatura sobre varejo no Brasil, dada a escassez de estudos de cunho acadmico na rea de Cincias Sociais Aplicadas sobre o tema com uma perspectiva histrica. Universidade Nove de Julho - Uninove2018-09-06info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1223010.5585/remark.v17i3.3897ReMark - Revista Brasileira de Marketing; v. 17, n. 3 (2018): Julho - Setembro; 429-4432177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMporhttps://periodicos.uninove.br/remark/article/view/12230/5874Direitos autorais 2019 Revista Brasileira de Marketing – Remarkinfo:eu-repo/semantics/openAccessVarotto, Luis Fernando2019-02-19T17:37:23Zoai:https://periodicos.uninove.br:article/12230Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2019-02-19T17:37:23REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false |
dc.title.none.fl_str_mv |
Retail in Brazil - Historical Rescue and Trends Varejo no Brasil – Resgate Histórico e Tendências |
title |
Retail in Brazil - Historical Rescue and Trends |
spellingShingle |
Retail in Brazil - Historical Rescue and Trends Varotto, Luis Fernando Retail History. Retail in Brazil. Merchandising. E-commerce. Omnichannel. História do Varejo. Varejo no Brasil. Merchandising. Comércio Eletrônico. Omnichannel. |
title_short |
Retail in Brazil - Historical Rescue and Trends |
title_full |
Retail in Brazil - Historical Rescue and Trends |
title_fullStr |
Retail in Brazil - Historical Rescue and Trends |
title_full_unstemmed |
Retail in Brazil - Historical Rescue and Trends |
title_sort |
Retail in Brazil - Historical Rescue and Trends |
author |
Varotto, Luis Fernando |
author_facet |
Varotto, Luis Fernando |
author_role |
author |
dc.contributor.author.fl_str_mv |
Varotto, Luis Fernando |
dc.subject.por.fl_str_mv |
Retail History. Retail in Brazil. Merchandising. E-commerce. Omnichannel. História do Varejo. Varejo no Brasil. Merchandising. Comércio Eletrônico. Omnichannel. |
topic |
Retail History. Retail in Brazil. Merchandising. E-commerce. Omnichannel. História do Varejo. Varejo no Brasil. Merchandising. Comércio Eletrônico. Omnichannel. |
description |
Objective: This study provides a historical overview of the evolution of retailing in Brazil, portraying the trajectory of retail trade from the discovery of gold in the interior of the country to the present day, making a parallel between the social, economic and political changes in the country and the changes in the retailing along the time. Method: The study was developed through extensive bibliographical research in books, theses, dissertations, scientific articles and national and international periodicals, under a historical perspective and a chronological and descriptive format, emphasizing emblematic moments for the retail evolution in Brazil. Originality / relevance: This study fills a gap in the marketing literature on the history of retailing in Brazil, contributing to the evolution of new perspectives of study, and shedding lights on little known issues of retailing in Brazil. Results: The article describes the trajectory of retailing in Brazil up to the present day, describing its evolution over time. The study concludes showing the transformations that the new technologies have impressed to the sector, evidencing the search for entertainment and the shopping experience as the new retailing inductors. Theoretical / methodological contributions: Marketing and business research from the historical perspective expands the possibilities of research through new sources, problems and approaches, contributing to expand the opportunities for analysis and theorization about the organizational environment. It also fills a gap in the retail literature in Brazil, given the scarcity of academic studies in the field of Applied Social Sciences on retailing with a historical perspective. |
publishDate |
2018 |
dc.date.none.fl_str_mv |
2018-09-06 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Avaliado por Pares Peer-reviewed Article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.uninove.br/remark/article/view/12230 10.5585/remark.v17i3.3897 |
url |
https://periodicos.uninove.br/remark/article/view/12230 |
identifier_str_mv |
10.5585/remark.v17i3.3897 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.uninove.br/remark/article/view/12230/5874 |
dc.rights.driver.fl_str_mv |
Direitos autorais 2019 Revista Brasileira de Marketing – Remark info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Direitos autorais 2019 Revista Brasileira de Marketing – Remark |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
dc.source.none.fl_str_mv |
ReMark - Revista Brasileira de Marketing; v. 17, n. 3 (2018): Julho - Setembro; 429-443 2177-5184 reponame:REMark - Revista Brasileira de Marketing instname:Universidade Nove de Julho (UNINOVE) instacron:RBM |
instname_str |
Universidade Nove de Julho (UNINOVE) |
instacron_str |
RBM |
institution |
RBM |
reponame_str |
REMark - Revista Brasileira de Marketing |
collection |
REMark - Revista Brasileira de Marketing |
repository.name.fl_str_mv |
REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE) |
repository.mail.fl_str_mv |
claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org |
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1799138643014582272 |