Values and Generational Features: A Study in an Institution of Higher Education

• Autor(a) principal: Furucho, Newton Yasuo
• Data de Publicação: 2015
• Outros Autores: Oswaldo, Yeda Cirera, Graziano, Graziela Oste, Elias Spers, Valéria Rueda
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: REMark - Revista Brasileira de Marketing
• Texto Completo: https://periodicos.uninove.br/remark/article/view/12107
• topic: Baby Boomers; Generation X; Generation Y; Organizations.; Baby Boomers; Geração X; Geração Y; Organizações

This study aimed to diagnose the main features and values ​​of Generation Y. In the course of this article, will be presented the theoretical framework on the theme addressed, the methodology and the results of research conducted with the Generation Y students who attend an educational institution Private higher in the state of So Paulo. The research is characterized as a research-and diagnosis for data collection was used a structured questionnaire with closed questions multiple choice. After applying the questionnaire to 130 students who attend the institution, it can be seen that the values ​​and characteristics stated in theoretical occur in the context of organizations such as the ease of dealing with new technologies; changing jobs, seeking higher pay, instant gratification and pleasure for having more time for yourself; job satisfaction; innovation; Impatience / intolerance; quality of life; determination; disengagement in excess; promotion and career advancement; facility to perform multiple tasks simultaneously; need for constant improvement and continuous development; realization of projects with meaning; gain experience; speed and difficulty of dealing with adversity.