Determining factors of environmental concern in purchasing decisions
Autor(a) principal: | |
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Data de Publicação: | 2020 |
Outros Autores: | , , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | REMark - Revista Brasileira de Marketing |
Texto Completo: | https://periodicos.uninove.br/remark/article/view/16470 |
Resumo: | Goal: Identifying the determining factors of concern with the environment in the purchasing decisions from the users’ perspective in the digital social media network.Method: The research sample consisted of 288 individuals. The questionnaire was the data collection tool with 26 questions. The analysis method was the mean descriptive analysis and construct variable standard deviation, and the exploratory factor analysis, both developed by the SPSS software, version 12.Originality/Relevance: In order for the companies to meet the consumers’ expectations, from sustainable companies engaged with social and environmental causes, and thus create competitive advantages, it is of fundamental importance that they know which environmental factors the consumers take into account in order to define their purchases.Results: The research results pointed to the existence of 4 determining factors concerning the environment in the research individuals’ purchase decisions, enabling a better understanding of sustainable consumption behavior.Theoretical/methodological contributions: The results of the study contribute to the formation of a more solid theoretical approach to analyze and understand the determinants of the concern with the environment in purchasing decisions.Social/practical contributions to management: The aim is to provide companies with a better outline of the determining factors of concern with the environment in purchasing decisions, which in possession of such information, will be able to develop more assertive strategies in meeting the demands of this public, boosting their sales, as well as contributing to the solidification of sustainable development. |
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Determining factors of environmental concern in purchasing decisionsFatores determinantes da preocupação com o meio ambiente nas decisões de compraGreen Marketing; Green Consumption; Sustainable MarketingMarketing Verde; Consumo Verde; Marketing SustentávelGoal: Identifying the determining factors of concern with the environment in the purchasing decisions from the users’ perspective in the digital social media network.Method: The research sample consisted of 288 individuals. The questionnaire was the data collection tool with 26 questions. The analysis method was the mean descriptive analysis and construct variable standard deviation, and the exploratory factor analysis, both developed by the SPSS software, version 12.Originality/Relevance: In order for the companies to meet the consumers’ expectations, from sustainable companies engaged with social and environmental causes, and thus create competitive advantages, it is of fundamental importance that they know which environmental factors the consumers take into account in order to define their purchases.Results: The research results pointed to the existence of 4 determining factors concerning the environment in the research individuals’ purchase decisions, enabling a better understanding of sustainable consumption behavior.Theoretical/methodological contributions: The results of the study contribute to the formation of a more solid theoretical approach to analyze and understand the determinants of the concern with the environment in purchasing decisions.Social/practical contributions to management: The aim is to provide companies with a better outline of the determining factors of concern with the environment in purchasing decisions, which in possession of such information, will be able to develop more assertive strategies in meeting the demands of this public, boosting their sales, as well as contributing to the solidification of sustainable development.Objetivo: Identificar os fatores determinantes da preocupação com o meio ambiente nas decisões de compra na perspectiva dos usuários das redes sociais digitais.Método: A amostra da pesquisa foi composta por 288 indivíduos. O instrumento de coleta de dados foi o questionário, contendo 26 questões. O método de análise foi a análise descritiva de médias e desvio padrão das variáveis do construto, e a análise fatorial exploratória, ambas desenvolvidas no software SPSS 12.Originalidade/Relevância: Para que as empresas possam corresponder às expectativas dos consumidores, de empresas sustentáveis e engajadas com causas sociais e ambientais, e assim gerar vantagens competitivas, se torna fundamental perceber os fatores do meio ambiente que são levados em consideração pelo consumidor para definir suas compras.Resultados: Os resultados da pesquisa indicaram a existência de 4 fatores determinantes da preocupação com o meio ambiente nas decisões de compra dos indivíduos da pesquisa, possibilitando uma melhor compreensão do comportamento de consumo sustentável.Contribuições teóricas/metodológicas: Os resultados do estudo contribuem para a formação de uma abordagem teórica mais sólida para se analisar e entender os fatores determinantes da preocupação com o meio ambiente nas decisões de compra.Contribuições sociais/práticas para a gestão: Almeja-se proporcionar às empresas um melhor delineamento dos fatores determinantes da preocupação com o meio ambiente nas decisões de compra, que em posse de tais informações, poderão desenvolver estratégias mais assertivas no atendimento das demandas desse público, potencializando suas vendas, bem como contribuindo para a consolidação do desenvolvimento sustentável.Universidade Nove de Julho - Uninove"This study was financed in part by the Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - Brasil (CAPES) - Finance Code 001"Oliveira Júnior, Jonilson Carvalho deSilva, Arthur William Pereira daVeiga Neto, Alípio RamosCastro, Ahiram Brunni Cartaxo deLima, Diego Sampaio Vasconcelos Ramalho2020-12-16info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1647010.5585/remark.v19i4.16470ReMark - Revista Brasileira de Marketing; v. 19, n. 4 (2020): (out./dez.); 888-9232177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMenghttps://periodicos.uninove.br/remark/article/view/16470/8666Direitos autorais 2020 Revista Brasileira de Marketinghttps://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccess2022-01-13T16:05:46Zoai:https://periodicos.uninove.br:article/16470Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2022-01-13T16:05:46REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false |
dc.title.none.fl_str_mv |
Determining factors of environmental concern in purchasing decisions Fatores determinantes da preocupação com o meio ambiente nas decisões de compra |
title |
Determining factors of environmental concern in purchasing decisions |
spellingShingle |
Determining factors of environmental concern in purchasing decisions Oliveira Júnior, Jonilson Carvalho de Green Marketing; Green Consumption; Sustainable Marketing Marketing Verde; Consumo Verde; Marketing Sustentável |
title_short |
Determining factors of environmental concern in purchasing decisions |
title_full |
Determining factors of environmental concern in purchasing decisions |
title_fullStr |
Determining factors of environmental concern in purchasing decisions |
title_full_unstemmed |
Determining factors of environmental concern in purchasing decisions |
title_sort |
Determining factors of environmental concern in purchasing decisions |
author |
Oliveira Júnior, Jonilson Carvalho de |
author_facet |
Oliveira Júnior, Jonilson Carvalho de Silva, Arthur William Pereira da Veiga Neto, Alípio Ramos Castro, Ahiram Brunni Cartaxo de Lima, Diego Sampaio Vasconcelos Ramalho |
author_role |
author |
author2 |
Silva, Arthur William Pereira da Veiga Neto, Alípio Ramos Castro, Ahiram Brunni Cartaxo de Lima, Diego Sampaio Vasconcelos Ramalho |
author2_role |
author author author author |
dc.contributor.none.fl_str_mv |
"This study was financed in part by the Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - Brasil (CAPES) - Finance Code 001" |
dc.contributor.author.fl_str_mv |
Oliveira Júnior, Jonilson Carvalho de Silva, Arthur William Pereira da Veiga Neto, Alípio Ramos Castro, Ahiram Brunni Cartaxo de Lima, Diego Sampaio Vasconcelos Ramalho |
dc.subject.por.fl_str_mv |
Green Marketing; Green Consumption; Sustainable Marketing Marketing Verde; Consumo Verde; Marketing Sustentável |
topic |
Green Marketing; Green Consumption; Sustainable Marketing Marketing Verde; Consumo Verde; Marketing Sustentável |
description |
Goal: Identifying the determining factors of concern with the environment in the purchasing decisions from the users’ perspective in the digital social media network.Method: The research sample consisted of 288 individuals. The questionnaire was the data collection tool with 26 questions. The analysis method was the mean descriptive analysis and construct variable standard deviation, and the exploratory factor analysis, both developed by the SPSS software, version 12.Originality/Relevance: In order for the companies to meet the consumers’ expectations, from sustainable companies engaged with social and environmental causes, and thus create competitive advantages, it is of fundamental importance that they know which environmental factors the consumers take into account in order to define their purchases.Results: The research results pointed to the existence of 4 determining factors concerning the environment in the research individuals’ purchase decisions, enabling a better understanding of sustainable consumption behavior.Theoretical/methodological contributions: The results of the study contribute to the formation of a more solid theoretical approach to analyze and understand the determinants of the concern with the environment in purchasing decisions.Social/practical contributions to management: The aim is to provide companies with a better outline of the determining factors of concern with the environment in purchasing decisions, which in possession of such information, will be able to develop more assertive strategies in meeting the demands of this public, boosting their sales, as well as contributing to the solidification of sustainable development. |
publishDate |
2020 |
dc.date.none.fl_str_mv |
2020-12-16 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Avaliado por Pares Peer-reviewed Article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.uninove.br/remark/article/view/16470 10.5585/remark.v19i4.16470 |
url |
https://periodicos.uninove.br/remark/article/view/16470 |
identifier_str_mv |
10.5585/remark.v19i4.16470 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
https://periodicos.uninove.br/remark/article/view/16470/8666 |
dc.rights.driver.fl_str_mv |
Direitos autorais 2020 Revista Brasileira de Marketing https://creativecommons.org/licenses/by-nc-sa/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Direitos autorais 2020 Revista Brasileira de Marketing https://creativecommons.org/licenses/by-nc-sa/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
dc.source.none.fl_str_mv |
ReMark - Revista Brasileira de Marketing; v. 19, n. 4 (2020): (out./dez.); 888-923 2177-5184 reponame:REMark - Revista Brasileira de Marketing instname:Universidade Nove de Julho (UNINOVE) instacron:RBM |
instname_str |
Universidade Nove de Julho (UNINOVE) |
instacron_str |
RBM |
institution |
RBM |
reponame_str |
REMark - Revista Brasileira de Marketing |
collection |
REMark - Revista Brasileira de Marketing |
repository.name.fl_str_mv |
REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE) |
repository.mail.fl_str_mv |
claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org |
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1799138640955179008 |