Determining factors of environmental concern in purchasing decisions

Detalhes bibliográficos
Autor(a) principal: Oliveira Júnior, Jonilson Carvalho de
Data de Publicação: 2020
Outros Autores: Silva, Arthur William Pereira da, Veiga Neto, Alípio Ramos, Castro, Ahiram Brunni Cartaxo de, Lima, Diego Sampaio Vasconcelos Ramalho
Tipo de documento: Artigo
Idioma: eng
Título da fonte: REMark - Revista Brasileira de Marketing
Texto Completo: https://periodicos.uninove.br/remark/article/view/16470
Resumo: Goal: Identifying the determining factors of concern with the environment in the purchasing decisions from the users’ perspective in the digital social media network.Method: The research sample consisted of 288 individuals. The questionnaire was the data collection tool with 26 questions. The analysis method was the mean descriptive analysis and construct variable standard deviation, and the exploratory factor analysis, both developed by the SPSS software, version 12.Originality/Relevance: In order for the companies to meet the consumers’ expectations, from sustainable companies engaged with social and environmental causes, and thus create competitive advantages, it is of fundamental importance that they know which environmental factors the consumers take into account in order to define their purchases.Results: The research results pointed to the existence of 4 determining factors concerning the environment in the research individuals’ purchase decisions, enabling a better understanding of sustainable consumption behavior.Theoretical/methodological contributions: The results of the study contribute to the formation of a more solid theoretical approach to analyze and understand the determinants of the concern with the environment in purchasing decisions.Social/practical contributions to management: The aim is to provide companies with a better outline of the determining factors of concern with the environment in purchasing decisions, which in possession of such information, will be able to develop more assertive strategies in meeting the demands of this public, boosting their sales, as well as contributing to the solidification of sustainable development.
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spelling Determining factors of environmental concern in purchasing decisionsFatores determinantes da preocupação com o meio ambiente nas decisões de compraGreen Marketing; Green Consumption; Sustainable MarketingMarketing Verde; Consumo Verde; Marketing SustentávelGoal: Identifying the determining factors of concern with the environment in the purchasing decisions from the users’ perspective in the digital social media network.Method: The research sample consisted of 288 individuals. The questionnaire was the data collection tool with 26 questions. The analysis method was the mean descriptive analysis and construct variable standard deviation, and the exploratory factor analysis, both developed by the SPSS software, version 12.Originality/Relevance: In order for the companies to meet the consumers’ expectations, from sustainable companies engaged with social and environmental causes, and thus create competitive advantages, it is of fundamental importance that they know which environmental factors the consumers take into account in order to define their purchases.Results: The research results pointed to the existence of 4 determining factors concerning the environment in the research individuals’ purchase decisions, enabling a better understanding of sustainable consumption behavior.Theoretical/methodological contributions: The results of the study contribute to the formation of a more solid theoretical approach to analyze and understand the determinants of the concern with the environment in purchasing decisions.Social/practical contributions to management: The aim is to provide companies with a better outline of the determining factors of concern with the environment in purchasing decisions, which in possession of such information, will be able to develop more assertive strategies in meeting the demands of this public, boosting their sales, as well as contributing to the solidification of sustainable development.Objetivo: Identificar os fatores determinantes da preocupação com o meio ambiente nas decisões de compra na perspectiva dos usuários das redes sociais digitais.Método: A amostra da pesquisa foi composta por 288 indivíduos. O instrumento de coleta de dados foi o questionário, contendo 26 questões. O método de análise foi a análise descritiva de médias e desvio padrão das variáveis do construto, e a análise fatorial exploratória, ambas desenvolvidas no software SPSS 12.Originalidade/Relevância: Para que as empresas possam corresponder às expectativas dos consumidores, de empresas sustentáveis e engajadas com causas sociais e ambientais, e assim gerar vantagens competitivas, se torna fundamental perceber os fatores do meio ambiente que são levados em consideração pelo consumidor para definir suas compras.Resultados: Os resultados da pesquisa indicaram a existência de 4 fatores determinantes da preocupação com o meio ambiente nas decisões de compra dos indivíduos da pesquisa, possibilitando uma melhor compreensão do comportamento de consumo sustentável.Contribuições teóricas/metodológicas: Os resultados do estudo contribuem para a formação de uma abordagem teórica mais sólida para se analisar e entender os fatores determinantes da preocupação com o meio ambiente nas decisões de compra.Contribuições sociais/práticas para a gestão: Almeja-se proporcionar às empresas um melhor delineamento dos fatores determinantes da preocupação com o meio ambiente nas decisões de compra, que em posse de tais informações, poderão desenvolver estratégias mais assertivas no atendimento das demandas desse público, potencializando suas vendas, bem como contribuindo para a consolidação do desenvolvimento sustentável.Universidade Nove de Julho - Uninove"This study was financed in part by the Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - Brasil (CAPES) - Finance Code 001"Oliveira Júnior, Jonilson Carvalho deSilva, Arthur William Pereira daVeiga Neto, Alípio RamosCastro, Ahiram Brunni Cartaxo deLima, Diego Sampaio Vasconcelos Ramalho2020-12-16info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1647010.5585/remark.v19i4.16470ReMark - Revista Brasileira de Marketing; v. 19, n. 4 (2020): (out./dez.); 888-9232177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMenghttps://periodicos.uninove.br/remark/article/view/16470/8666Direitos autorais 2020 Revista Brasileira de Marketinghttps://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccess2022-01-13T16:05:46Zoai:https://periodicos.uninove.br:article/16470Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2022-01-13T16:05:46REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false
dc.title.none.fl_str_mv Determining factors of environmental concern in purchasing decisions
Fatores determinantes da preocupação com o meio ambiente nas decisões de compra
title Determining factors of environmental concern in purchasing decisions
spellingShingle Determining factors of environmental concern in purchasing decisions
Oliveira Júnior, Jonilson Carvalho de
Green Marketing; Green Consumption; Sustainable Marketing
Marketing Verde; Consumo Verde; Marketing Sustentável
title_short Determining factors of environmental concern in purchasing decisions
title_full Determining factors of environmental concern in purchasing decisions
title_fullStr Determining factors of environmental concern in purchasing decisions
title_full_unstemmed Determining factors of environmental concern in purchasing decisions
title_sort Determining factors of environmental concern in purchasing decisions
author Oliveira Júnior, Jonilson Carvalho de
author_facet Oliveira Júnior, Jonilson Carvalho de
Silva, Arthur William Pereira da
Veiga Neto, Alípio Ramos
Castro, Ahiram Brunni Cartaxo de
Lima, Diego Sampaio Vasconcelos Ramalho
author_role author
author2 Silva, Arthur William Pereira da
Veiga Neto, Alípio Ramos
Castro, Ahiram Brunni Cartaxo de
Lima, Diego Sampaio Vasconcelos Ramalho
author2_role author
author
author
author
dc.contributor.none.fl_str_mv "This study was financed in part by the Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - Brasil (CAPES) - Finance Code 001"

dc.contributor.author.fl_str_mv Oliveira Júnior, Jonilson Carvalho de
Silva, Arthur William Pereira da
Veiga Neto, Alípio Ramos
Castro, Ahiram Brunni Cartaxo de
Lima, Diego Sampaio Vasconcelos Ramalho
dc.subject.por.fl_str_mv Green Marketing; Green Consumption; Sustainable Marketing
Marketing Verde; Consumo Verde; Marketing Sustentável
topic Green Marketing; Green Consumption; Sustainable Marketing
Marketing Verde; Consumo Verde; Marketing Sustentável
description Goal: Identifying the determining factors of concern with the environment in the purchasing decisions from the users’ perspective in the digital social media network.Method: The research sample consisted of 288 individuals. The questionnaire was the data collection tool with 26 questions. The analysis method was the mean descriptive analysis and construct variable standard deviation, and the exploratory factor analysis, both developed by the SPSS software, version 12.Originality/Relevance: In order for the companies to meet the consumers’ expectations, from sustainable companies engaged with social and environmental causes, and thus create competitive advantages, it is of fundamental importance that they know which environmental factors the consumers take into account in order to define their purchases.Results: The research results pointed to the existence of 4 determining factors concerning the environment in the research individuals’ purchase decisions, enabling a better understanding of sustainable consumption behavior.Theoretical/methodological contributions: The results of the study contribute to the formation of a more solid theoretical approach to analyze and understand the determinants of the concern with the environment in purchasing decisions.Social/practical contributions to management: The aim is to provide companies with a better outline of the determining factors of concern with the environment in purchasing decisions, which in possession of such information, will be able to develop more assertive strategies in meeting the demands of this public, boosting their sales, as well as contributing to the solidification of sustainable development.
publishDate 2020
dc.date.none.fl_str_mv 2020-12-16
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado por Pares
Peer-reviewed Article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uninove.br/remark/article/view/16470
10.5585/remark.v19i4.16470
url https://periodicos.uninove.br/remark/article/view/16470
identifier_str_mv 10.5585/remark.v19i4.16470
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://periodicos.uninove.br/remark/article/view/16470/8666
dc.rights.driver.fl_str_mv Direitos autorais 2020 Revista Brasileira de Marketing
https://creativecommons.org/licenses/by-nc-sa/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Direitos autorais 2020 Revista Brasileira de Marketing
https://creativecommons.org/licenses/by-nc-sa/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
dc.source.none.fl_str_mv ReMark - Revista Brasileira de Marketing; v. 19, n. 4 (2020): (out./dez.); 888-923
2177-5184
reponame:REMark - Revista Brasileira de Marketing
instname:Universidade Nove de Julho (UNINOVE)
instacron:RBM
instname_str Universidade Nove de Julho (UNINOVE)
instacron_str RBM
institution RBM
reponame_str REMark - Revista Brasileira de Marketing
collection REMark - Revista Brasileira de Marketing
repository.name.fl_str_mv REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)
repository.mail.fl_str_mv claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org
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