Marketing Research Challenges and Opportunities

Detalhes bibliográficos
Autor(a) principal: Iacobucci, Dawn
Data de Publicação: 2018
Tipo de documento: Artigo
Idioma: por
Título da fonte: REMark - Revista Brasileira de Marketing
Texto Completo: https://periodicos.uninove.br/remark/article/view/12419
Resumo: This article considers three contemporary challenges faced by todays marketing researchers. These challenges involve big data, survey data, and publishing. With a marketers perennial optimism, each challenge is seen as an opportunity, to obtain better information than ever before.
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spelling Marketing Research Challenges and OpportunitiesMarketing Research Challenges and OpportunitiesThis article considers three contemporary challenges faced by todays marketing researchers. These challenges involve big data, survey data, and publishing. With a marketers perennial optimism, each challenge is seen as an opportunity, to obtain better information than ever before.This article considers three contemporary challenges faced by todays marketing researchers. These challenges involve big data, survey data, and publishing. With a marketers perennial optimism, each challenge is seen as an opportunity, to obtain better information than ever before.Universidade Nove de Julho - Uninove2018-09-18info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1241910.5585/bjm.v17i5.4171ReMark - Revista Brasileira de Marketing; v. 17, n. 5 (2018): Edição Especial - Pesquisa de Marketing: Estado da Arte e Próximos Passos; 639-6462177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMporhttps://periodicos.uninove.br/remark/article/view/12419/5982Direitos autorais 2019 Revista Brasileira de Marketing – Remarkinfo:eu-repo/semantics/openAccessIacobucci, Dawn2020-01-15T14:17:58Zoai:https://periodicos.uninove.br:article/12419Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2020-01-15T14:17:58REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false
dc.title.none.fl_str_mv Marketing Research Challenges and Opportunities
Marketing Research Challenges and Opportunities
title Marketing Research Challenges and Opportunities
spellingShingle Marketing Research Challenges and Opportunities
Iacobucci, Dawn
title_short Marketing Research Challenges and Opportunities
title_full Marketing Research Challenges and Opportunities
title_fullStr Marketing Research Challenges and Opportunities
title_full_unstemmed Marketing Research Challenges and Opportunities
title_sort Marketing Research Challenges and Opportunities
author Iacobucci, Dawn
author_facet Iacobucci, Dawn
author_role author
dc.contributor.author.fl_str_mv Iacobucci, Dawn
description This article considers three contemporary challenges faced by todays marketing researchers. These challenges involve big data, survey data, and publishing. With a marketers perennial optimism, each challenge is seen as an opportunity, to obtain better information than ever before.
publishDate 2018
dc.date.none.fl_str_mv 2018-09-18
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado por Pares
Peer-reviewed Article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uninove.br/remark/article/view/12419
10.5585/bjm.v17i5.4171
url https://periodicos.uninove.br/remark/article/view/12419
identifier_str_mv 10.5585/bjm.v17i5.4171
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.uninove.br/remark/article/view/12419/5982
dc.rights.driver.fl_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
dc.source.none.fl_str_mv ReMark - Revista Brasileira de Marketing; v. 17, n. 5 (2018): Edição Especial - Pesquisa de Marketing: Estado da Arte e Próximos Passos; 639-646
2177-5184
reponame:REMark - Revista Brasileira de Marketing
instname:Universidade Nove de Julho (UNINOVE)
instacron:RBM
instname_str Universidade Nove de Julho (UNINOVE)
instacron_str RBM
institution RBM
reponame_str REMark - Revista Brasileira de Marketing
collection REMark - Revista Brasileira de Marketing
repository.name.fl_str_mv REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)
repository.mail.fl_str_mv claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org
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