Luxury Marketing Challenges and Opportunities in the Digital Era

Detalhes bibliográficos
Autor(a) principal: Barbosa, Belém
Data de Publicação: 2018
Outros Autores: Remondes, Jorge, Teixeira, Sandrina
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/355
Resumo: The luxury sector is currently one of the most exciting market segments, standing out because of its ability to keep growing during economic crisis. In fact, high end consumers are a particularly attractive segment. They are willing to pay more for exclusive products and unique experiences, they value the symbolic meanings carried out by luxury products and brands, and they demand superior performance from luxury brand suppliers. But they are not the only ones choosing and buying luxury brands, as luxury is being increasingly adopted by the middle class, namely as a signal of success (Wiedmann & Hennigs, 2013)...
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spelling Luxury Marketing Challenges and Opportunities in the Digital EraThe luxury sector is currently one of the most exciting market segments, standing out because of its ability to keep growing during economic crisis. In fact, high end consumers are a particularly attractive segment. They are willing to pay more for exclusive products and unique experiences, they value the symbolic meanings carried out by luxury products and brands, and they demand superior performance from luxury brand suppliers. But they are not the only ones choosing and buying luxury brands, as luxury is being increasingly adopted by the middle class, namely as a signal of success (Wiedmann & Hennigs, 2013)...ISVOUGA - Instituto Superior de Entre Douro e Vouga2018-12-01T00:00:00Zjournal articleinfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttp://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/355oai:u3isjournal.isvouga.pt:article/355International Journal of Marketing, Communication and New Media; No 4 (2018): Special Number LM2182-9306reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttp://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/355http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/355/180Copyright (c) 2018 International Journal of Marketing, Communication and New Mediainfo:eu-repo/semantics/openAccessBarbosa, BelémRemondes, JorgeTeixeira, Sandrina2022-09-22T10:30:36Zoai:u3isjournal.isvouga.pt:article/355Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T15:58:23.021559Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Luxury Marketing Challenges and Opportunities in the Digital Era
title Luxury Marketing Challenges and Opportunities in the Digital Era
spellingShingle Luxury Marketing Challenges and Opportunities in the Digital Era
Barbosa, Belém
title_short Luxury Marketing Challenges and Opportunities in the Digital Era
title_full Luxury Marketing Challenges and Opportunities in the Digital Era
title_fullStr Luxury Marketing Challenges and Opportunities in the Digital Era
title_full_unstemmed Luxury Marketing Challenges and Opportunities in the Digital Era
title_sort Luxury Marketing Challenges and Opportunities in the Digital Era
author Barbosa, Belém
author_facet Barbosa, Belém
Remondes, Jorge
Teixeira, Sandrina
author_role author
author2 Remondes, Jorge
Teixeira, Sandrina
author2_role author
author
dc.contributor.author.fl_str_mv Barbosa, Belém
Remondes, Jorge
Teixeira, Sandrina
description The luxury sector is currently one of the most exciting market segments, standing out because of its ability to keep growing during economic crisis. In fact, high end consumers are a particularly attractive segment. They are willing to pay more for exclusive products and unique experiences, they value the symbolic meanings carried out by luxury products and brands, and they demand superior performance from luxury brand suppliers. But they are not the only ones choosing and buying luxury brands, as luxury is being increasingly adopted by the middle class, namely as a signal of success (Wiedmann & Hennigs, 2013)...
publishDate 2018
dc.date.none.fl_str_mv 2018-12-01T00:00:00Z
dc.type.driver.fl_str_mv journal article
info:eu-repo/semantics/article
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/355
oai:u3isjournal.isvouga.pt:article/355
url http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/355
identifier_str_mv oai:u3isjournal.isvouga.pt:article/355
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/355
http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/355/180
dc.rights.driver.fl_str_mv Copyright (c) 2018 International Journal of Marketing, Communication and New Media
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2018 International Journal of Marketing, Communication and New Media
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv ISVOUGA - Instituto Superior de Entre Douro e Vouga
publisher.none.fl_str_mv ISVOUGA - Instituto Superior de Entre Douro e Vouga
dc.source.none.fl_str_mv International Journal of Marketing, Communication and New Media; No 4 (2018): Special Number LM
2182-9306
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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