Drivers Recall and Attitudes Towards Road Safety Advertising

Detalhes bibliográficos
Autor(a) principal: Fonseca, Manuel José
Data de Publicação: 2010
Outros Autores: Cardoso, Paulo Ribeiro
Tipo de documento: Artigo
Idioma: por
Título da fonte: REMark - Revista Brasileira de Marketing
Texto Completo: https://periodicos.uninove.br/remark/article/view/12606
Resumo: This study aims to analyse Portuguese drivers recall and attitudes towards road safety advertising campaigns. Through a quantitative method the authors used a sample of Portuguese drivers. More than a half of the subjects didnt recall any road safety advertising campaign. The appeals that most influenced driving behaviour were moderate speed and use of seatbelt. The dramatic approach was the one that had most impact, and the death of familiars of the driver the consequence that most influenced drivers. DOI: 10.5585/remark.v9i2.2112
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spelling Drivers Recall and Attitudes Towards Road Safety AdvertisingRECORDACIÓN Y ACTITUDES DE LOS CONDUCTORES FRENTE A LAS CAMPAͱAS DE SEGURIDAD VIAL EN PORTUGAL - UN ENFOQUE EXPLORATORIO.Recordação e Atitudes dos Condutores em Face das Campanhas Publicitárias de Prevenção Rodoviária em Portugal – Uma Abordagem ExploratóriaPublic Service Advertising; Advetising Appeals; Road Safety Advertising Campaigns.Publicidade e Propaganda; Campanhas de Serviço PúblicoThis study aims to analyse Portuguese drivers recall and attitudes towards road safety advertising campaigns. Through a quantitative method the authors used a sample of Portuguese drivers. More than a half of the subjects didnt recall any road safety advertising campaign. The appeals that most influenced driving behaviour were moderate speed and use of seatbelt. The dramatic approach was the one that had most impact, and the death of familiars of the driver the consequence that most influenced drivers. DOI: 10.5585/remark.v9i2.2112Este estudio tiene como objetivo analizar la recordación y las actitudes de los conductores frente a las campañas de seguridad vial en Portugal. En el contexto de una metodología cuantitativa se desarrolló y aplicó un cuestionario a una muestra de conductores portugueses. Más de la mitad de la muestra no se recuerda de ninguna campaña. Los argumentos que más influyen en el comportamiento de conducción son “la moderación de la velocidad” y “el uso de cinturones de seguridad”. El enfoque dramático es el que tiene más impacto y la "muerte de sus seres queridos para el conductor" es la consecuencia que más influye en los conductores.Este estudo pretende analisar qual a recordao e principais atitudes dos condutores portugueses em face das campanhas de preveno rodoviria nacionais. No contexto de uma metodologia quantitativa foi elaborado um questionrio e administrado a uma amostra de condutores portugueses. Mais de metade da amostra no se recorda de nenhuma campanha de preveno rodoviria. Os apelos que mais influenciam o comportamento de conduo so a moderao de velocidade e o uso do cinto de segurana. A abordagem dramtica aquela que tem mais impacto e a morte de pessoas queridas ao infractor a consequncia que mais influencia os condutores.DOI: 10.5585/remark.v9i2.2112Universidade Nove de Julho - Uninove2010-10-06info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1260610.5585/remark.v9i2.2112ReMark - Revista Brasileira de Marketing; v. 9, n. 2 (2010): maio - agosto; 5-222177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMporhttps://periodicos.uninove.br/remark/article/view/12606/6154Direitos autorais 2019 Revista Brasileira de Marketing – Remarkinfo:eu-repo/semantics/openAccessFonseca, Manuel JoséCardoso, Paulo Ribeiro2019-06-21T14:39:37Zoai:https://periodicos.uninove.br:article/12606Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2019-06-21T14:39:37REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false
dc.title.none.fl_str_mv Drivers Recall and Attitudes Towards Road Safety Advertising
RECORDACIÓN Y ACTITUDES DE LOS CONDUCTORES FRENTE A LAS CAMPAͱAS DE SEGURIDAD VIAL EN PORTUGAL - UN ENFOQUE EXPLORATORIO.
Recordação e Atitudes dos Condutores em Face das Campanhas Publicitárias de Prevenção Rodoviária em Portugal – Uma Abordagem Exploratória
title Drivers Recall and Attitudes Towards Road Safety Advertising
spellingShingle Drivers Recall and Attitudes Towards Road Safety Advertising
Fonseca, Manuel José
Public Service Advertising; Advetising Appeals; Road Safety Advertising Campaigns.
Publicidade e Propaganda; Campanhas de Serviço Público
title_short Drivers Recall and Attitudes Towards Road Safety Advertising
title_full Drivers Recall and Attitudes Towards Road Safety Advertising
title_fullStr Drivers Recall and Attitudes Towards Road Safety Advertising
title_full_unstemmed Drivers Recall and Attitudes Towards Road Safety Advertising
title_sort Drivers Recall and Attitudes Towards Road Safety Advertising
author Fonseca, Manuel José
author_facet Fonseca, Manuel José
Cardoso, Paulo Ribeiro
author_role author
author2 Cardoso, Paulo Ribeiro
author2_role author
dc.contributor.author.fl_str_mv Fonseca, Manuel José
Cardoso, Paulo Ribeiro
dc.subject.por.fl_str_mv Public Service Advertising; Advetising Appeals; Road Safety Advertising Campaigns.
Publicidade e Propaganda; Campanhas de Serviço Público
topic Public Service Advertising; Advetising Appeals; Road Safety Advertising Campaigns.
Publicidade e Propaganda; Campanhas de Serviço Público
description This study aims to analyse Portuguese drivers recall and attitudes towards road safety advertising campaigns. Through a quantitative method the authors used a sample of Portuguese drivers. More than a half of the subjects didnt recall any road safety advertising campaign. The appeals that most influenced driving behaviour were moderate speed and use of seatbelt. The dramatic approach was the one that had most impact, and the death of familiars of the driver the consequence that most influenced drivers. DOI: 10.5585/remark.v9i2.2112
publishDate 2010
dc.date.none.fl_str_mv 2010-10-06
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado por Pares
Peer-reviewed Article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uninove.br/remark/article/view/12606
10.5585/remark.v9i2.2112
url https://periodicos.uninove.br/remark/article/view/12606
identifier_str_mv 10.5585/remark.v9i2.2112
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.uninove.br/remark/article/view/12606/6154
dc.rights.driver.fl_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
dc.source.none.fl_str_mv ReMark - Revista Brasileira de Marketing; v. 9, n. 2 (2010): maio - agosto; 5-22
2177-5184
reponame:REMark - Revista Brasileira de Marketing
instname:Universidade Nove de Julho (UNINOVE)
instacron:RBM
instname_str Universidade Nove de Julho (UNINOVE)
instacron_str RBM
institution RBM
reponame_str REMark - Revista Brasileira de Marketing
collection REMark - Revista Brasileira de Marketing
repository.name.fl_str_mv REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)
repository.mail.fl_str_mv claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org
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