Environmentalmarketing: An Analysis of National Scientific Production
Autor(a) principal: | |
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Data de Publicação: | 2016 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | REMark - Revista Brasileira de Marketing |
Texto Completo: | https://periodicos.uninove.br/remark/article/view/12136 |
Resumo: | This research aims to identify the trends and directions of environmental marketing in Brazil, from a survey of national scientific production, the last ten years period (2006-2015) in order to identify possible evolutionary changes in the orientation and implementation of marketing. As methodology, the research adopted an exploratory character with a qualitative approach and the literature as collection instrument. In scientific journals of Directors of Brazil (Qualis A1 to B3) were searched all items with the subject matter "marketing". The results showed that the green marketing publications correspond to 6.88% of articles over the last ten years. With existing publications may be noted that many companies make use of green marketing only as another business strategy to gain market share or practice environmental management only when necessary as in the case of regulatory laws. Thus, based on Brazilian studies, it appears that environmental marketing is a source of competitive advantage, but is not yet part of the organizational culture. Therefoen, it presents a research agenda with some propositions in the feeling of contributing to the advancement of environmental marketing practice in companies. |
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REMark - Revista Brasileira de Marketing |
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Environmentalmarketing: An Analysis of National Scientific ProductionMarketing Ambiental: Análise da Produção Científica BrasileiraGreen Marketing; Environmental Marketing; Scientific Production.Marketing Verde; Marketing Ambiental; Produção Científica.This research aims to identify the trends and directions of environmental marketing in Brazil, from a survey of national scientific production, the last ten years period (2006-2015) in order to identify possible evolutionary changes in the orientation and implementation of marketing. As methodology, the research adopted an exploratory character with a qualitative approach and the literature as collection instrument. In scientific journals of Directors of Brazil (Qualis A1 to B3) were searched all items with the subject matter "marketing". The results showed that the green marketing publications correspond to 6.88% of articles over the last ten years. With existing publications may be noted that many companies make use of green marketing only as another business strategy to gain market share or practice environmental management only when necessary as in the case of regulatory laws. Thus, based on Brazilian studies, it appears that environmental marketing is a source of competitive advantage, but is not yet part of the organizational culture. Therefoen, it presents a research agenda with some propositions in the feeling of contributing to the advancement of environmental marketing practice in companies.Esta pesquisa tem como objetivo identificar as tendncias e rumos do marketing ambiental no Brasil, a partir de um levantamento da produo cientfica nacional, perodo dos ltimos dez anos (2006-2015), a fim de verificar possveis mudanas evolutivas na orientao e aplicao do marketing. Como metodologia, a pesquisa adotou um carter exploratrio, com abordagem qualitativa e a pesquisa bibliogrfica como instrumento de coleta. Nas revistas cientficas de Administrao do Brasil (Qualis A1 a B3) foram buscados todos os artigos com o assunto marketing. Os resultados indicaram que as publicaes de marketing ambiental correspondem a 6,88% do total de artigos nos ltimos dez anos. Desta forma, com base nas pesquisas brasileiras, constata-se que o marketing ambiental uma fonte de vantagem competitiva, porm ainda no faz parte da cultura organizacional. Portanto, apresenta-se uma agenda de pesquisa no sentindo de contribuir para o avano da prtica do marketing ambiental nas empresas.Universidade Nove de Julho - Uninove2016-09-27info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1213610.5585/remark.v15i3.3189ReMark - Revista Brasileira de Marketing; v. 15, n. 3 (2016): Julho - Setembro; 355-3722177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMporhttps://periodicos.uninove.br/remark/article/view/12136/5781Direitos autorais 2019 Revista Brasileira de Marketing – Remarkinfo:eu-repo/semantics/openAccessLopes, Weslei Maique OliveiraFreitas, Wesley Ricardo de Souza2019-02-19T17:40:36Zoai:https://periodicos.uninove.br:article/12136Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2019-02-19T17:40:36REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false |
dc.title.none.fl_str_mv |
Environmentalmarketing: An Analysis of National Scientific Production Marketing Ambiental: Análise da Produção Científica Brasileira |
title |
Environmentalmarketing: An Analysis of National Scientific Production |
spellingShingle |
Environmentalmarketing: An Analysis of National Scientific Production Lopes, Weslei Maique Oliveira Green Marketing; Environmental Marketing; Scientific Production. Marketing Verde; Marketing Ambiental; Produção Científica. |
title_short |
Environmentalmarketing: An Analysis of National Scientific Production |
title_full |
Environmentalmarketing: An Analysis of National Scientific Production |
title_fullStr |
Environmentalmarketing: An Analysis of National Scientific Production |
title_full_unstemmed |
Environmentalmarketing: An Analysis of National Scientific Production |
title_sort |
Environmentalmarketing: An Analysis of National Scientific Production |
author |
Lopes, Weslei Maique Oliveira |
author_facet |
Lopes, Weslei Maique Oliveira Freitas, Wesley Ricardo de Souza |
author_role |
author |
author2 |
Freitas, Wesley Ricardo de Souza |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Lopes, Weslei Maique Oliveira Freitas, Wesley Ricardo de Souza |
dc.subject.por.fl_str_mv |
Green Marketing; Environmental Marketing; Scientific Production. Marketing Verde; Marketing Ambiental; Produção Científica. |
topic |
Green Marketing; Environmental Marketing; Scientific Production. Marketing Verde; Marketing Ambiental; Produção Científica. |
description |
This research aims to identify the trends and directions of environmental marketing in Brazil, from a survey of national scientific production, the last ten years period (2006-2015) in order to identify possible evolutionary changes in the orientation and implementation of marketing. As methodology, the research adopted an exploratory character with a qualitative approach and the literature as collection instrument. In scientific journals of Directors of Brazil (Qualis A1 to B3) were searched all items with the subject matter "marketing". The results showed that the green marketing publications correspond to 6.88% of articles over the last ten years. With existing publications may be noted that many companies make use of green marketing only as another business strategy to gain market share or practice environmental management only when necessary as in the case of regulatory laws. Thus, based on Brazilian studies, it appears that environmental marketing is a source of competitive advantage, but is not yet part of the organizational culture. Therefoen, it presents a research agenda with some propositions in the feeling of contributing to the advancement of environmental marketing practice in companies. |
publishDate |
2016 |
dc.date.none.fl_str_mv |
2016-09-27 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Avaliado por Pares Peer-reviewed Article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.uninove.br/remark/article/view/12136 10.5585/remark.v15i3.3189 |
url |
https://periodicos.uninove.br/remark/article/view/12136 |
identifier_str_mv |
10.5585/remark.v15i3.3189 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.uninove.br/remark/article/view/12136/5781 |
dc.rights.driver.fl_str_mv |
Direitos autorais 2019 Revista Brasileira de Marketing – Remark info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Direitos autorais 2019 Revista Brasileira de Marketing – Remark |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
dc.source.none.fl_str_mv |
ReMark - Revista Brasileira de Marketing; v. 15, n. 3 (2016): Julho - Setembro; 355-372 2177-5184 reponame:REMark - Revista Brasileira de Marketing instname:Universidade Nove de Julho (UNINOVE) instacron:RBM |
instname_str |
Universidade Nove de Julho (UNINOVE) |
instacron_str |
RBM |
institution |
RBM |
reponame_str |
REMark - Revista Brasileira de Marketing |
collection |
REMark - Revista Brasileira de Marketing |
repository.name.fl_str_mv |
REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE) |
repository.mail.fl_str_mv |
claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org |
_version_ |
1799138643152994304 |