Consumer Perception About Organic Products

Detalhes bibliográficos
Autor(a) principal: Lima-Filho, Dario de Oliveira
Data de Publicação: 2012
Outros Autores: Silva, Filipe Quevedo
Tipo de documento: Artigo
Idioma: por
Título da fonte: REMark - Revista Brasileira de Marketing
DOI: 10.5585/remark.v11i1.2297
Texto Completo: https://periodicos.uninove.br/remark/article/view/12508
Resumo: The objective of this study was to assess consumer perceptions about organic products as well as the influence of socio-demographic factors and frequency of consumption. To that end, in June 2010, in Campo Grande-MS, Brazil, a quantitative and descriptive study was carried out with a sample of 400 people responsible for buying food for their families. The respondents believe that organic products are tastier, safer for health and hygiene, and look better than conventional products. Furthermore, there was a positive relationship among organic consumption, education level, income, and frequency of consumption.
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spelling Consumer Perception About Organic ProductsPercepção do Consumidor sobre Produtos OrgânicosConsumer behavior, Food, Organic vegetables, Health, Natural environmentComportamento do consumidor; Alimento; Hortaliças orgânicas; Saúde; Ambiente natural.The objective of this study was to assess consumer perceptions about organic products as well as the influence of socio-demographic factors and frequency of consumption. To that end, in June 2010, in Campo Grande-MS, Brazil, a quantitative and descriptive study was carried out with a sample of 400 people responsible for buying food for their families. The respondents believe that organic products are tastier, safer for health and hygiene, and look better than conventional products. Furthermore, there was a positive relationship among organic consumption, education level, income, and frequency of consumption.O objetivo deste estudo analisar a percepo dos consumidores sobre produtos orgnicos, bem como a influncia dos fatores scio-demogrficos e da frequncia de consumo. Para tanto, foi feito um estudo quantitativo-descritivo junto a uma amostra probabilstica de 400 pessoas, responsveis pela compra de alimentos de sua famlia, durante junho de 2010, em Campo Grande-MS. Os entrevistados acreditam que os produtos orgnicos so mais saborosos, mais seguros quanto sade e higiene e tm melhor aparncia do que os produtos convencionais. Alm disso, verificou-se uma relao positiva entre a avaliao dos orgnicos e escolaridade, renda e frequncia de consumo. DOI: 10.5585/remark.v11i1.2297Universidade Nove de Julho - Uninove2012-05-03info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1250810.5585/remark.v11i1.2297ReMark - Revista Brasileira de Marketing; v. 11, n. 1 (2012): janeiro - abril; 29-462177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMporhttps://periodicos.uninove.br/remark/article/view/12508/6064Direitos autorais 2019 Revista Brasileira de Marketing – Remarkinfo:eu-repo/semantics/openAccessLima-Filho, Dario de OliveiraSilva, Filipe Quevedo2019-06-21T14:48:33Zoai:https://periodicos.uninove.br:article/12508Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2019-06-21T14:48:33REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false
dc.title.none.fl_str_mv Consumer Perception About Organic Products
Percepção do Consumidor sobre Produtos Orgânicos
title Consumer Perception About Organic Products
spellingShingle Consumer Perception About Organic Products
Consumer Perception About Organic Products
Lima-Filho, Dario de Oliveira
Consumer behavior, Food, Organic vegetables, Health, Natural environment
Comportamento do consumidor; Alimento; Hortaliças orgânicas; Saúde; Ambiente natural.
Lima-Filho, Dario de Oliveira
Consumer behavior, Food, Organic vegetables, Health, Natural environment
Comportamento do consumidor; Alimento; Hortaliças orgânicas; Saúde; Ambiente natural.
title_short Consumer Perception About Organic Products
title_full Consumer Perception About Organic Products
title_fullStr Consumer Perception About Organic Products
Consumer Perception About Organic Products
title_full_unstemmed Consumer Perception About Organic Products
Consumer Perception About Organic Products
title_sort Consumer Perception About Organic Products
author Lima-Filho, Dario de Oliveira
author_facet Lima-Filho, Dario de Oliveira
Lima-Filho, Dario de Oliveira
Silva, Filipe Quevedo
Silva, Filipe Quevedo
author_role author
author2 Silva, Filipe Quevedo
author2_role author
dc.contributor.author.fl_str_mv Lima-Filho, Dario de Oliveira
Silva, Filipe Quevedo
dc.subject.por.fl_str_mv Consumer behavior, Food, Organic vegetables, Health, Natural environment
Comportamento do consumidor; Alimento; Hortaliças orgânicas; Saúde; Ambiente natural.
topic Consumer behavior, Food, Organic vegetables, Health, Natural environment
Comportamento do consumidor; Alimento; Hortaliças orgânicas; Saúde; Ambiente natural.
description The objective of this study was to assess consumer perceptions about organic products as well as the influence of socio-demographic factors and frequency of consumption. To that end, in June 2010, in Campo Grande-MS, Brazil, a quantitative and descriptive study was carried out with a sample of 400 people responsible for buying food for their families. The respondents believe that organic products are tastier, safer for health and hygiene, and look better than conventional products. Furthermore, there was a positive relationship among organic consumption, education level, income, and frequency of consumption.
publishDate 2012
dc.date.none.fl_str_mv 2012-05-03
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado por Pares
Peer-reviewed Article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uninove.br/remark/article/view/12508
10.5585/remark.v11i1.2297
url https://periodicos.uninove.br/remark/article/view/12508
identifier_str_mv 10.5585/remark.v11i1.2297
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.uninove.br/remark/article/view/12508/6064
dc.rights.driver.fl_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
dc.source.none.fl_str_mv ReMark - Revista Brasileira de Marketing; v. 11, n. 1 (2012): janeiro - abril; 29-46
2177-5184
reponame:REMark - Revista Brasileira de Marketing
instname:Universidade Nove de Julho (UNINOVE)
instacron:RBM
instname_str Universidade Nove de Julho (UNINOVE)
instacron_str RBM
institution RBM
reponame_str REMark - Revista Brasileira de Marketing
collection REMark - Revista Brasileira de Marketing
repository.name.fl_str_mv REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)
repository.mail.fl_str_mv claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org
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dc.identifier.doi.none.fl_str_mv 10.5585/remark.v11i1.2297

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