Contribution of value co-creation support elements to repurchase intention: A theoretical approach

Detalhes bibliográficos
Autor(a) principal: Reche, Ricardo Antonio
Data de Publicação: 2019
Outros Autores: Bertolini, Adriana Locatelli, Milan, Gabriel Sperandio
Tipo de documento: Artigo
Idioma: eng
por
Título da fonte: REMark - Revista Brasileira de Marketing
Texto Completo: https://periodicos.uninove.br/remark/article/view/13999
Resumo: Objective: this work aims to stablish connections between value co-creation support elements and repurchase intention, by means of some antecedents as trust, commitment and satisfaction.Methodology/approach: by means of a theoretical reflection, the value co-creation management model proposed by Payne, Storbacka Frow (2008) and the DART model by Prahalad Ramaswamy (2004) are revisited, emphasizing the interaction points between suppliers and customers and value co-creation support elements.Relevance/originality: as no previous studies that have conceptually united these two subjects were identified, commonly treated separately, the present work clarifies how the typical interaction mechanisms of value co-creation processes could help explain repurchase intention by means of some of its antecedents.Main results: the connection between value co-creation support elements and repurchase intention antecedents is explicit in a conceptual framework, evidencing the relations among the subjects, effected by constructs like trust, commitment and strong relationships.Theoretical contributions: the positive participation of value co-creation support elements for the repurchase intention antecedents is evidenced by means of the DART model contribution to conjoint learning and personalized interactions.
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spelling Contribution of value co-creation support elements to repurchase intention: A theoretical approachContribuição dos elementos de sustentação da cocriação de valor para a intenção de recompra: uma abordagem teóricaService dominant logic; Value co-creation; Repurchase intentionLógica dominante dos serviços; Cocriação de valor; Intenção de recompraObjective: this work aims to stablish connections between value co-creation support elements and repurchase intention, by means of some antecedents as trust, commitment and satisfaction.Methodology/approach: by means of a theoretical reflection, the value co-creation management model proposed by Payne, Storbacka Frow (2008) and the DART model by Prahalad Ramaswamy (2004) are revisited, emphasizing the interaction points between suppliers and customers and value co-creation support elements.Relevance/originality: as no previous studies that have conceptually united these two subjects were identified, commonly treated separately, the present work clarifies how the typical interaction mechanisms of value co-creation processes could help explain repurchase intention by means of some of its antecedents.Main results: the connection between value co-creation support elements and repurchase intention antecedents is explicit in a conceptual framework, evidencing the relations among the subjects, effected by constructs like trust, commitment and strong relationships.Theoretical contributions: the positive participation of value co-creation support elements for the repurchase intention antecedents is evidenced by means of the DART model contribution to conjoint learning and personalized interactions.Objetivo: o trabalho visa estabelecer ligações entre os elementos de sustentação da cocriação de valor e da intenção de recompra, por meio de alguns antecedentes como a confiança, comprometimento e satisfação.Metodologia/abordagem: por meio de uma reflexão teórica, o modelo de gerenciamento de cocriação de valor proposto por Payne, Storbacka Frow (2008) e o modelo DART de Prahalad Ramaswamy (2004) são revisitados, enfatizando os pontos de interação entre fornecedores e clientes e os elementos de sustentação da cocriação de valor.Principais resultados: a ligação entre os elementos de sustentação da cocriação de valor e antecedentes da intenção de recompra é explicitada em umframework conceitual, evidenciando as relações entre os temas, efetivadas por construtos como confiança, compromisso e fortes relacionamentos.Contribuições teóricas: a participação positiva dos elementos de sustentação da cocriação de valor para com os antecedentes da intenção de recompra fica evidenciada por meio da contribuição do modelo DART para a aprendizagem conjunta e interações personalizadas.Relevância/originalidade: na medida em que não foram identificados estudos anteriores unindo conceitualmente estes dois temas, comumente tratados separadamente, o presente trabalho esclarece como os mecanismos de interação típicos dos processos de cocriação de valor poderiam ajudar a explicar a intenção de recompra por meio de alguns de seus antecedentes.Universidade Nove de Julho - UninoveReche, Ricardo AntonioBertolini, Adriana LocatelliMilan, Gabriel Sperandio2019-05-28info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1399910.5585/remark.v18i1.3803ReMark - Revista Brasileira de Marketing; v. 18, n. 1 (2019): (jan./mar.); 58-722177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMengporhttps://periodicos.uninove.br/remark/article/view/13999/6758https://periodicos.uninove.br/remark/article/view/13999/6759Direitos autorais 2019 Revista Brasileira de Marketing – Remarkhttps://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccess2022-01-18T16:19:04Zoai:https://periodicos.uninove.br:article/13999Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2022-01-18T16:19:04REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false
dc.title.none.fl_str_mv Contribution of value co-creation support elements to repurchase intention: A theoretical approach
Contribuição dos elementos de sustentação da cocriação de valor para a intenção de recompra: uma abordagem teórica
title Contribution of value co-creation support elements to repurchase intention: A theoretical approach
spellingShingle Contribution of value co-creation support elements to repurchase intention: A theoretical approach
Reche, Ricardo Antonio
Service dominant logic; Value co-creation; Repurchase intention
Lógica dominante dos serviços; Cocriação de valor; Intenção de recompra
title_short Contribution of value co-creation support elements to repurchase intention: A theoretical approach
title_full Contribution of value co-creation support elements to repurchase intention: A theoretical approach
title_fullStr Contribution of value co-creation support elements to repurchase intention: A theoretical approach
title_full_unstemmed Contribution of value co-creation support elements to repurchase intention: A theoretical approach
title_sort Contribution of value co-creation support elements to repurchase intention: A theoretical approach
author Reche, Ricardo Antonio
author_facet Reche, Ricardo Antonio
Bertolini, Adriana Locatelli
Milan, Gabriel Sperandio
author_role author
author2 Bertolini, Adriana Locatelli
Milan, Gabriel Sperandio
author2_role author
author
dc.contributor.none.fl_str_mv

dc.contributor.author.fl_str_mv Reche, Ricardo Antonio
Bertolini, Adriana Locatelli
Milan, Gabriel Sperandio
dc.subject.por.fl_str_mv Service dominant logic; Value co-creation; Repurchase intention
Lógica dominante dos serviços; Cocriação de valor; Intenção de recompra
topic Service dominant logic; Value co-creation; Repurchase intention
Lógica dominante dos serviços; Cocriação de valor; Intenção de recompra
description Objective: this work aims to stablish connections between value co-creation support elements and repurchase intention, by means of some antecedents as trust, commitment and satisfaction.Methodology/approach: by means of a theoretical reflection, the value co-creation management model proposed by Payne, Storbacka Frow (2008) and the DART model by Prahalad Ramaswamy (2004) are revisited, emphasizing the interaction points between suppliers and customers and value co-creation support elements.Relevance/originality: as no previous studies that have conceptually united these two subjects were identified, commonly treated separately, the present work clarifies how the typical interaction mechanisms of value co-creation processes could help explain repurchase intention by means of some of its antecedents.Main results: the connection between value co-creation support elements and repurchase intention antecedents is explicit in a conceptual framework, evidencing the relations among the subjects, effected by constructs like trust, commitment and strong relationships.Theoretical contributions: the positive participation of value co-creation support elements for the repurchase intention antecedents is evidenced by means of the DART model contribution to conjoint learning and personalized interactions.
publishDate 2019
dc.date.none.fl_str_mv 2019-05-28
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado por Pares
Peer-reviewed Article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uninove.br/remark/article/view/13999
10.5585/remark.v18i1.3803
url https://periodicos.uninove.br/remark/article/view/13999
identifier_str_mv 10.5585/remark.v18i1.3803
dc.language.iso.fl_str_mv eng
por
language eng
por
dc.relation.none.fl_str_mv https://periodicos.uninove.br/remark/article/view/13999/6758
https://periodicos.uninove.br/remark/article/view/13999/6759
dc.rights.driver.fl_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
https://creativecommons.org/licenses/by-nc-sa/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
https://creativecommons.org/licenses/by-nc-sa/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
dc.source.none.fl_str_mv ReMark - Revista Brasileira de Marketing; v. 18, n. 1 (2019): (jan./mar.); 58-72
2177-5184
reponame:REMark - Revista Brasileira de Marketing
instname:Universidade Nove de Julho (UNINOVE)
instacron:RBM
instname_str Universidade Nove de Julho (UNINOVE)
instacron_str RBM
institution RBM
reponame_str REMark - Revista Brasileira de Marketing
collection REMark - Revista Brasileira de Marketing
repository.name.fl_str_mv REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)
repository.mail.fl_str_mv claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org
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