Proposal of a Framework of Implicit and Explicit Atitudes in Retail
Autor(a) principal: | |
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Data de Publicação: | 2017 |
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Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | REMark - Revista Brasileira de Marketing |
Texto Completo: | https://periodicos.uninove.br/remark/article/view/12194 |
Resumo: | Dual attitudes, one more refletive (conscious) and one more impulsive (unconscious, or automatic) can be developed in relation to the same object of attitude. At the same time, most retail consumer behavior research studies marketing and environmental influences on the consumer, and few studies look at the influences consumers themselves exert on each other. Retailing is a shared space in which dual attitudes can be observed, under social influences. This paper proposes a conceptual model for the study of consumer phenomena in retail that are subject to divergence of conscious and unconscious evaluations of the consumers. We also establish theoretical propositions based on the conceptual model in a field of research that is still little developed in the scope of marketing. Add to this the potential of the phenomena studied through dual processes of formation and attitude change to produce complementary or even different conclusions for researchers and managers. |
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REMark - Revista Brasileira de Marketing |
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Proposal of a Framework of Implicit and Explicit Atitudes in RetailProposta de Modelo Conceitual de Atitudes Implícitas e Explícitas no VarejoImplicit and Explicit Attitudes; Retail; Consumer Behavior; Social Interactions.Atitudes Implícitas e Explícitas; Varejo; Comportamento do consumidor; Interações Sociais.Dual attitudes, one more refletive (conscious) and one more impulsive (unconscious, or automatic) can be developed in relation to the same object of attitude. At the same time, most retail consumer behavior research studies marketing and environmental influences on the consumer, and few studies look at the influences consumers themselves exert on each other. Retailing is a shared space in which dual attitudes can be observed, under social influences. This paper proposes a conceptual model for the study of consumer phenomena in retail that are subject to divergence of conscious and unconscious evaluations of the consumers. We also establish theoretical propositions based on the conceptual model in a field of research that is still little developed in the scope of marketing. Add to this the potential of the phenomena studied through dual processes of formation and attitude change to produce complementary or even different conclusions for researchers and managers.Atitudes duplas, uma mais refletida (consciente) e outra mais impulsiva (inconsciente, ou automtica) podem ser desenvolvidas em relao a um mesmo objeto de atitude. Ao mesmo tempo, a maior parte das pesquisas em comportamento do consumidor no varejo estuda as influncias de marketing e do ambiente sobre o consumidor, e poucos estudos observam as influncias que os prprios consumidores exercem entre si. O varejo um espao compartilhado em que as atitudes duplas podem ser observadas, sob as influncias sociais. Este trabalho prope um modelo conceitual para estudo de fenmenos de consumo no varejo que estejam sujeitos a divergncia de avaliaes conscientes e inconscientes dos consumidores. Estabelecemos ainda proposies tericas fundamentadas no modelo conceitual em um campo de pesquisa que ainda pouco desenvolvido no mbito de marketing. Soma a isso o potencial dos fenmenos estudados por meio de processos duplos de formao e mudana de atitudes produzirem concluses complementares ou at diferentes para pesquisadores e gestores.Universidade Nove de Julho - Uninove2017-09-13info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1219410.5585/remark.v16i4.3664ReMark - Revista Brasileira de Marketing; v. 16, n. 4 (2017): Outubro - Dezembro; 454-4682177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMporhttps://periodicos.uninove.br/remark/article/view/12194/5838Direitos autorais 2019 Revista Brasileira de Marketing – Remarkinfo:eu-repo/semantics/openAccessBizarrias, Flavio SantinoBrandão, Marcelo Moll2019-02-19T17:38:12Zoai:https://periodicos.uninove.br:article/12194Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2019-02-19T17:38:12REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false |
dc.title.none.fl_str_mv |
Proposal of a Framework of Implicit and Explicit Atitudes in Retail Proposta de Modelo Conceitual de Atitudes Implícitas e Explícitas no Varejo |
title |
Proposal of a Framework of Implicit and Explicit Atitudes in Retail |
spellingShingle |
Proposal of a Framework of Implicit and Explicit Atitudes in Retail Bizarrias, Flavio Santino Implicit and Explicit Attitudes; Retail; Consumer Behavior; Social Interactions. Atitudes Implícitas e Explícitas; Varejo; Comportamento do consumidor; Interações Sociais. |
title_short |
Proposal of a Framework of Implicit and Explicit Atitudes in Retail |
title_full |
Proposal of a Framework of Implicit and Explicit Atitudes in Retail |
title_fullStr |
Proposal of a Framework of Implicit and Explicit Atitudes in Retail |
title_full_unstemmed |
Proposal of a Framework of Implicit and Explicit Atitudes in Retail |
title_sort |
Proposal of a Framework of Implicit and Explicit Atitudes in Retail |
author |
Bizarrias, Flavio Santino |
author_facet |
Bizarrias, Flavio Santino Brandão, Marcelo Moll |
author_role |
author |
author2 |
Brandão, Marcelo Moll |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Bizarrias, Flavio Santino Brandão, Marcelo Moll |
dc.subject.por.fl_str_mv |
Implicit and Explicit Attitudes; Retail; Consumer Behavior; Social Interactions. Atitudes Implícitas e Explícitas; Varejo; Comportamento do consumidor; Interações Sociais. |
topic |
Implicit and Explicit Attitudes; Retail; Consumer Behavior; Social Interactions. Atitudes Implícitas e Explícitas; Varejo; Comportamento do consumidor; Interações Sociais. |
description |
Dual attitudes, one more refletive (conscious) and one more impulsive (unconscious, or automatic) can be developed in relation to the same object of attitude. At the same time, most retail consumer behavior research studies marketing and environmental influences on the consumer, and few studies look at the influences consumers themselves exert on each other. Retailing is a shared space in which dual attitudes can be observed, under social influences. This paper proposes a conceptual model for the study of consumer phenomena in retail that are subject to divergence of conscious and unconscious evaluations of the consumers. We also establish theoretical propositions based on the conceptual model in a field of research that is still little developed in the scope of marketing. Add to this the potential of the phenomena studied through dual processes of formation and attitude change to produce complementary or even different conclusions for researchers and managers. |
publishDate |
2017 |
dc.date.none.fl_str_mv |
2017-09-13 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Avaliado por Pares Peer-reviewed Article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.uninove.br/remark/article/view/12194 10.5585/remark.v16i4.3664 |
url |
https://periodicos.uninove.br/remark/article/view/12194 |
identifier_str_mv |
10.5585/remark.v16i4.3664 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.uninove.br/remark/article/view/12194/5838 |
dc.rights.driver.fl_str_mv |
Direitos autorais 2019 Revista Brasileira de Marketing – Remark info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Direitos autorais 2019 Revista Brasileira de Marketing – Remark |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
dc.source.none.fl_str_mv |
ReMark - Revista Brasileira de Marketing; v. 16, n. 4 (2017): Outubro - Dezembro; 454-468 2177-5184 reponame:REMark - Revista Brasileira de Marketing instname:Universidade Nove de Julho (UNINOVE) instacron:RBM |
instname_str |
Universidade Nove de Julho (UNINOVE) |
instacron_str |
RBM |
institution |
RBM |
reponame_str |
REMark - Revista Brasileira de Marketing |
collection |
REMark - Revista Brasileira de Marketing |
repository.name.fl_str_mv |
REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE) |
repository.mail.fl_str_mv |
claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org |
_version_ |
1799138641022287872 |