Coaching and Mentoring as a Tool for Internal Customer Focus: A Regional Study in Sao Paulo

• Autor(a) principal: Graziano, Graziela Oste
• Data de Publicação: 2014
• Outros Autores: Peixoto, Cristiano André, Pizzinatto, Andrea Kassouf, Castro, Dagmar Silva Pinto de
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: REMark - Revista Brasileira de Marketing
• Texto Completo: https://periodicos.uninove.br/remark/article/view/12022
• topic: Coaching; Mentoring; Internal marketing; Coaching; Mentoring; Marketing Interno

The research had as objective identifies the dimensions involved in the implementation of Coaching, for the manager's performance as manager close to your team, in real situation of work; the study includes the same investigation in relation to Mentoring, taking as study people's that work area of So Paulo focus. The data collected in the research they were collected through a questionnaire with open and closed subjects. The research showed as results of the pertinent subjects to the coaching and the mentoring that the great majority, or almost all had some training type, that happened in group, with the managers' presence just in the beginning and adding 8 hours, could end like this with that subject that in the researched respondents the work of the coaching is accomplished inside of the retail organizations. Concerning the mentoring, it can be concluded that she is inside present of the organization and it is represented by the leader.