The Effect of Aging in the Quality of Life and in the Consumer Behaviour

Detalhes bibliográficos
Autor(a) principal: Paço, Arminda
Data de Publicação: 2015
Tipo de documento: Artigo
Idioma: por
Título da fonte: REMark - Revista Brasileira de Marketing
Texto Completo: https://periodicos.uninove.br/remark/article/view/12078
Resumo: Population aging is a worldwide phenomenon and one of the most important demographic changes of humans history. In 2050 there will be more people older than 60 years than above 15 years old. This situation represents an enormous challenge to markets. Understanding the effects of aging and old people consumer behaviour becomes critical. Aging is a complex, heterogeneous and individual process, affecting physical, psychological and social domains of the human being. This is a marketing concern, because aging also affects consumer behaviour and decision-making. The objective of this research is to understanding elderly population behaviour, specifically if biological age and the quality of life (WHOQOL- bref) are related, the relation between biological age and exploratory buying behaviour tendencies (EBBT) and search if the two constructs are statistically correlated. The sample of 150 individuals was divided into two groups (45-64 years old and 65 years old) that had to respond to a questionnaire with two scales of analysis: WHOQOL-bref and EBBT. The study reveals the influence in physical domain of WHOQOL-bref, not identifying biological age influence in EBBT scale, neither any kind of statistical correlation in WHOQOL-bref domains and EBBT scale dimensions.
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spelling The Effect of Aging in the Quality of Life and in the Consumer BehaviourO Efeito do Envelhecimento na Qualidade de Vida e no Comportamento de ConsumoQuality of Life; Consumer Behaviour; Aging.Qualidade de Vida; Comportamento do Consumidor; EnvelhecimentoPopulation aging is a worldwide phenomenon and one of the most important demographic changes of humans history. In 2050 there will be more people older than 60 years than above 15 years old. This situation represents an enormous challenge to markets. Understanding the effects of aging and old people consumer behaviour becomes critical. Aging is a complex, heterogeneous and individual process, affecting physical, psychological and social domains of the human being. This is a marketing concern, because aging also affects consumer behaviour and decision-making. The objective of this research is to understanding elderly population behaviour, specifically if biological age and the quality of life (WHOQOL- bref) are related, the relation between biological age and exploratory buying behaviour tendencies (EBBT) and search if the two constructs are statistically correlated. The sample of 150 individuals was divided into two groups (45-64 years old and 65 years old) that had to respond to a questionnaire with two scales of analysis: WHOQOL-bref and EBBT. The study reveals the influence in physical domain of WHOQOL-bref, not identifying biological age influence in EBBT scale, neither any kind of statistical correlation in WHOQOL-bref domains and EBBT scale dimensions.O envelhecimento da populao um fenmeno global e uma das mais importantes alteraes demogrficas da histria da humanidade. As previses apontam que em 2050 haver em todo o mundo um maior nmero de pessoas com mais de 60 anos, do que com idade inferior a 15 anos. Estas alteraes demogrficas reforam a importncia do segmento snior para os mercados, pelo que a compreenso dos efeitos do envelhecimento, de como os indivduos se adaptam para manter a sua independncia funcional, da definio de estratgias que propiciem essa mesma independncia e da resposta aos seus desejos, torna-se necessria. O envelhecimento um processo complexo, heterogneo e individual, que provoca alteraes no ser humano na sua componente fsica, psicolgica e social. Estas modificaes influenciam o comportamento de compra e o processo de deciso, sendo motivo de interesse para o Marketing. Este estudo tem como objetivo analisar a populao idosa, nomeadamente a influncia da idade na qualidade de vida e no Comportamento de Consumo, bem como a relao entre estes dois constructos. A amostra de 150 indivduos, divididos em dois grupos (45-64 anos e 65 anos) foi sujeita a um inqurito por questionrio com duas escalas de anlise: a Escala de Qualidade (WHOQOL-bref) e a Escala de Comportamento de Consumo (EBBT). O estudo revelou a influncia da idade biolgica no domnio fsico da escala de qualidade de vida, no se identificando a influncia da idade biolgica na escala EBBT, nem qualquer tipo de relao estatstica dos resultados obtidos entre as dimenses da escala WHOQOL-bref e as dimenses da escala EBBT. Universidade Nove de Julho - Uninove2015-04-23info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1207810.5585/remark.v14i1.2731ReMark - Revista Brasileira de Marketing; v. 14, n. 1 (2015): Janeiro - Março; 84-962177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMporhttps://periodicos.uninove.br/remark/article/view/12078/5722Direitos autorais 2019 Revista Brasileira de Marketing – Remarkinfo:eu-repo/semantics/openAccessPaço, Arminda2019-02-19T17:42:22Zoai:https://periodicos.uninove.br:article/12078Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2019-02-19T17:42:22REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false
dc.title.none.fl_str_mv The Effect of Aging in the Quality of Life and in the Consumer Behaviour
O Efeito do Envelhecimento na Qualidade de Vida e no Comportamento de Consumo
title The Effect of Aging in the Quality of Life and in the Consumer Behaviour
spellingShingle The Effect of Aging in the Quality of Life and in the Consumer Behaviour
Paço, Arminda
Quality of Life; Consumer Behaviour; Aging.
Qualidade de Vida; Comportamento do Consumidor; Envelhecimento
title_short The Effect of Aging in the Quality of Life and in the Consumer Behaviour
title_full The Effect of Aging in the Quality of Life and in the Consumer Behaviour
title_fullStr The Effect of Aging in the Quality of Life and in the Consumer Behaviour
title_full_unstemmed The Effect of Aging in the Quality of Life and in the Consumer Behaviour
title_sort The Effect of Aging in the Quality of Life and in the Consumer Behaviour
author Paço, Arminda
author_facet Paço, Arminda
author_role author
dc.contributor.author.fl_str_mv Paço, Arminda
dc.subject.por.fl_str_mv Quality of Life; Consumer Behaviour; Aging.
Qualidade de Vida; Comportamento do Consumidor; Envelhecimento
topic Quality of Life; Consumer Behaviour; Aging.
Qualidade de Vida; Comportamento do Consumidor; Envelhecimento
description Population aging is a worldwide phenomenon and one of the most important demographic changes of humans history. In 2050 there will be more people older than 60 years than above 15 years old. This situation represents an enormous challenge to markets. Understanding the effects of aging and old people consumer behaviour becomes critical. Aging is a complex, heterogeneous and individual process, affecting physical, psychological and social domains of the human being. This is a marketing concern, because aging also affects consumer behaviour and decision-making. The objective of this research is to understanding elderly population behaviour, specifically if biological age and the quality of life (WHOQOL- bref) are related, the relation between biological age and exploratory buying behaviour tendencies (EBBT) and search if the two constructs are statistically correlated. The sample of 150 individuals was divided into two groups (45-64 years old and 65 years old) that had to respond to a questionnaire with two scales of analysis: WHOQOL-bref and EBBT. The study reveals the influence in physical domain of WHOQOL-bref, not identifying biological age influence in EBBT scale, neither any kind of statistical correlation in WHOQOL-bref domains and EBBT scale dimensions.
publishDate 2015
dc.date.none.fl_str_mv 2015-04-23
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado por Pares
Peer-reviewed Article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uninove.br/remark/article/view/12078
10.5585/remark.v14i1.2731
url https://periodicos.uninove.br/remark/article/view/12078
identifier_str_mv 10.5585/remark.v14i1.2731
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.uninove.br/remark/article/view/12078/5722
dc.rights.driver.fl_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
dc.source.none.fl_str_mv ReMark - Revista Brasileira de Marketing; v. 14, n. 1 (2015): Janeiro - Março; 84-96
2177-5184
reponame:REMark - Revista Brasileira de Marketing
instname:Universidade Nove de Julho (UNINOVE)
instacron:RBM
instname_str Universidade Nove de Julho (UNINOVE)
instacron_str RBM
institution RBM
reponame_str REMark - Revista Brasileira de Marketing
collection REMark - Revista Brasileira de Marketing
repository.name.fl_str_mv REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)
repository.mail.fl_str_mv claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org
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