Effect of organic food-related lifestyle towards attitude and purchase intention of organic food: evidence from Brazil

Detalhes bibliográficos
Autor(a) principal: Jungles, Bruna Ferreira
Data de Publicação: 2021
Outros Autores: Garcia, Sheila Farias Alves, Carvalho, Dirceu Tornavoi de, Braga Júnior, Sérgio Silva, da Silva, Dirceu
Tipo de documento: Artigo
Idioma: eng
Título da fonte: REMark - Revista Brasileira de Marketing
DOI: 10.5585/remark.v20i4.19192
Texto Completo: https://periodicos.uninove.br/remark/article/view/19192
Resumo: Objective: Analyze the effect of organic food-related lifestyle towards the attitude and purchase intention on organic food in the Brazilian context.Method: A conceptual framework was developed with a second-order construct, the organic food-related lifestyle (OFRL), to assess its impact on attitude and purchase intention. An online survey was carried out with 651 Brazilian consumers (non-probabilistic sample). The data were analyzed using Structural Equation Modeling, by partial least squares and path models (PLS-PM), using the SmartPLS 2.0 software. Originality / Relevance: This study extends the literature and provides further insights when analyzing the consequences of the OFRL on the attitude and purchase intention of organic food.Results: The OFRL is a good predictor for purchase intention of organic food and presents a strong relationship with attitude. The last one plays a mediating role in the relationship OFRL-purchase intention, improving the predict role of the organic food-related lifestyle toward purchase intention. The model explained 19% of the attitude variance and 51% of the purchase intention variance.Theoretical / Methodological Contributions: From a theoretical perspective, this work innovates by proposing a unique second-order construct, composed of latent variables linked to the organic lifestyle, to measure its impact on the formation of attitude and purchase intention toward organic food.
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spelling Effect of organic food-related lifestyle towards attitude and purchase intention of organic food: evidence from BrazilEfeito do estilo de vida relacionado à alimentação orgânica na atitude e intenção de compra de alimentos orgânicos: evidências do BrasilConsumer Behavior; Attitude; Theory of Planned Behavior; Food-Related Lifestyle; Structural Equation ModelingComportamento do Consumidor; Atitude; Teoria do Comportamento Planejado; Estilo de Vida Relacionado à Alimentação; Modelagem de Equações EstruturaisObjective: Analyze the effect of organic food-related lifestyle towards the attitude and purchase intention on organic food in the Brazilian context.Method: A conceptual framework was developed with a second-order construct, the organic food-related lifestyle (OFRL), to assess its impact on attitude and purchase intention. An online survey was carried out with 651 Brazilian consumers (non-probabilistic sample). The data were analyzed using Structural Equation Modeling, by partial least squares and path models (PLS-PM), using the SmartPLS 2.0 software. Originality / Relevance: This study extends the literature and provides further insights when analyzing the consequences of the OFRL on the attitude and purchase intention of organic food.Results: The OFRL is a good predictor for purchase intention of organic food and presents a strong relationship with attitude. The last one plays a mediating role in the relationship OFRL-purchase intention, improving the predict role of the organic food-related lifestyle toward purchase intention. The model explained 19% of the attitude variance and 51% of the purchase intention variance.Theoretical / Methodological Contributions: From a theoretical perspective, this work innovates by proposing a unique second-order construct, composed of latent variables linked to the organic lifestyle, to measure its impact on the formation of attitude and purchase intention toward organic food.Objetivo: Analisar, no contexto brasileiro, o efeito do estilo de vida relacionado à alimentação orgânica na atitude e intenção de compra dos alimentos orgânicos.Método: Foi desenvolvida uma estrutura conceitual, com um constructo de segunda ordem, o estilo de vida relacionado à alimentação orgânica (OFRL), para avaliar seu impacto na atitude e na intenção de compra, por meio de um survey online com 651 consumidores brasileiros (amostra não-probabilística). Para a análise dos dados, o método escolhido foi a Modelagem de Equações Estruturais, por mínimos quadrados parciais e modelos de caminhos (PLS-PM), utilizando-se o software SmartPLS 2.0.Originalidade / Relevância: Este estudo amplia a literatura e fornece novos insights ao analisar as consequências do OFRL sobre a atitude e intenção de compra de alimentos orgânicos.Resultados: O constructo OFRL é um bom preditor para a intenção de compra de alimentos orgânicos e apresenta forte relação com a atitude, que desempenha um papel mediador na relação OFRL-intenção de compra, melhorando o papel preditivo do estilo de vida relacionado aos alimentos orgânicos em relação à intenção de compra. O modelo explica 19% da variância de atitude e 51% da variância de intenção de compra.Contribuições teórico-metodológicas: Do ponto de vista teórico, este trabalho inova ao propor um constructo de segunda ordem único, composto por variáveis latentes ligadas ao estilo de vida relacionado à alimentação orgânica (OFRL), para medir seu impacto na formação de atitude e intenção de compra em relação aos alimentos orgânicos.Universidade Nove de Julho - UninoveJungles, Bruna FerreiraGarcia, Sheila Farias AlvesCarvalho, Dirceu Tornavoi deBraga Júnior, Sérgio Silvada Silva, Dirceu2021-11-29info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1919210.5585/remark.v20i4.19192ReMark - Revista Brasileira de Marketing; v. 20, n. 4 (2021): (out.dez.); 267 - 2992177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMenghttps://periodicos.uninove.br/remark/article/view/19192/9323Direitos autorais 2021 Revista Brasileira de Marketinghttps://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccess2021-12-20T11:47:21Zoai:https://periodicos.uninove.br:article/19192Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2021-12-20T11:47:21REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false
dc.title.none.fl_str_mv Effect of organic food-related lifestyle towards attitude and purchase intention of organic food: evidence from Brazil
Efeito do estilo de vida relacionado à alimentação orgânica na atitude e intenção de compra de alimentos orgânicos: evidências do Brasil
title Effect of organic food-related lifestyle towards attitude and purchase intention of organic food: evidence from Brazil
spellingShingle Effect of organic food-related lifestyle towards attitude and purchase intention of organic food: evidence from Brazil
Effect of organic food-related lifestyle towards attitude and purchase intention of organic food: evidence from Brazil
Jungles, Bruna Ferreira
Consumer Behavior; Attitude; Theory of Planned Behavior; Food-Related Lifestyle; Structural Equation Modeling
Comportamento do Consumidor; Atitude; Teoria do Comportamento Planejado; Estilo de Vida Relacionado à Alimentação; Modelagem de Equações Estruturais
Jungles, Bruna Ferreira
Consumer Behavior; Attitude; Theory of Planned Behavior; Food-Related Lifestyle; Structural Equation Modeling
Comportamento do Consumidor; Atitude; Teoria do Comportamento Planejado; Estilo de Vida Relacionado à Alimentação; Modelagem de Equações Estruturais
title_short Effect of organic food-related lifestyle towards attitude and purchase intention of organic food: evidence from Brazil
title_full Effect of organic food-related lifestyle towards attitude and purchase intention of organic food: evidence from Brazil
title_fullStr Effect of organic food-related lifestyle towards attitude and purchase intention of organic food: evidence from Brazil
Effect of organic food-related lifestyle towards attitude and purchase intention of organic food: evidence from Brazil
title_full_unstemmed Effect of organic food-related lifestyle towards attitude and purchase intention of organic food: evidence from Brazil
Effect of organic food-related lifestyle towards attitude and purchase intention of organic food: evidence from Brazil
title_sort Effect of organic food-related lifestyle towards attitude and purchase intention of organic food: evidence from Brazil
author Jungles, Bruna Ferreira
author_facet Jungles, Bruna Ferreira
Jungles, Bruna Ferreira
Garcia, Sheila Farias Alves
Carvalho, Dirceu Tornavoi de
Braga Júnior, Sérgio Silva
da Silva, Dirceu
Garcia, Sheila Farias Alves
Carvalho, Dirceu Tornavoi de
Braga Júnior, Sérgio Silva
da Silva, Dirceu
author_role author
author2 Garcia, Sheila Farias Alves
Carvalho, Dirceu Tornavoi de
Braga Júnior, Sérgio Silva
da Silva, Dirceu
author2_role author
author
author
author
dc.contributor.none.fl_str_mv

dc.contributor.author.fl_str_mv Jungles, Bruna Ferreira
Garcia, Sheila Farias Alves
Carvalho, Dirceu Tornavoi de
Braga Júnior, Sérgio Silva
da Silva, Dirceu
dc.subject.por.fl_str_mv Consumer Behavior; Attitude; Theory of Planned Behavior; Food-Related Lifestyle; Structural Equation Modeling
Comportamento do Consumidor; Atitude; Teoria do Comportamento Planejado; Estilo de Vida Relacionado à Alimentação; Modelagem de Equações Estruturais
topic Consumer Behavior; Attitude; Theory of Planned Behavior; Food-Related Lifestyle; Structural Equation Modeling
Comportamento do Consumidor; Atitude; Teoria do Comportamento Planejado; Estilo de Vida Relacionado à Alimentação; Modelagem de Equações Estruturais
description Objective: Analyze the effect of organic food-related lifestyle towards the attitude and purchase intention on organic food in the Brazilian context.Method: A conceptual framework was developed with a second-order construct, the organic food-related lifestyle (OFRL), to assess its impact on attitude and purchase intention. An online survey was carried out with 651 Brazilian consumers (non-probabilistic sample). The data were analyzed using Structural Equation Modeling, by partial least squares and path models (PLS-PM), using the SmartPLS 2.0 software. Originality / Relevance: This study extends the literature and provides further insights when analyzing the consequences of the OFRL on the attitude and purchase intention of organic food.Results: The OFRL is a good predictor for purchase intention of organic food and presents a strong relationship with attitude. The last one plays a mediating role in the relationship OFRL-purchase intention, improving the predict role of the organic food-related lifestyle toward purchase intention. The model explained 19% of the attitude variance and 51% of the purchase intention variance.Theoretical / Methodological Contributions: From a theoretical perspective, this work innovates by proposing a unique second-order construct, composed of latent variables linked to the organic lifestyle, to measure its impact on the formation of attitude and purchase intention toward organic food.
publishDate 2021
dc.date.none.fl_str_mv 2021-11-29
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado por Pares
Peer-reviewed Article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uninove.br/remark/article/view/19192
10.5585/remark.v20i4.19192
url https://periodicos.uninove.br/remark/article/view/19192
identifier_str_mv 10.5585/remark.v20i4.19192
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://periodicos.uninove.br/remark/article/view/19192/9323
dc.rights.driver.fl_str_mv Direitos autorais 2021 Revista Brasileira de Marketing
https://creativecommons.org/licenses/by-nc-sa/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Direitos autorais 2021 Revista Brasileira de Marketing
https://creativecommons.org/licenses/by-nc-sa/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
dc.source.none.fl_str_mv ReMark - Revista Brasileira de Marketing; v. 20, n. 4 (2021): (out.dez.); 267 - 299
2177-5184
reponame:REMark - Revista Brasileira de Marketing
instname:Universidade Nove de Julho (UNINOVE)
instacron:RBM
instname_str Universidade Nove de Julho (UNINOVE)
instacron_str RBM
institution RBM
reponame_str REMark - Revista Brasileira de Marketing
collection REMark - Revista Brasileira de Marketing
repository.name.fl_str_mv REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)
repository.mail.fl_str_mv claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org
_version_ 1822218519470669824
dc.identifier.doi.none.fl_str_mv 10.5585/remark.v20i4.19192

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