How to position Amorim sports as the recognized leader in sustainable and high-performance solutions for the turf s sports fields? - brand identity for Amorim sports
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/138986 |
Resumo: | Amorim sports is a new business-to-business company from Amorim Cork Composites which specializes in sustainable and high-performance sports surfaces solutions, infills and shock pads made from cork or cork composites intended for use in sports systems. This report aims at examining how to position Amorim Sports as the recognized leader in sustainable and high-performance solutions for the turf sports fields, analyzing the worldwide market environment in which the company is involved. Hence, the Work Project presents a strategic marketing plan and an integrated marketing communication plan for the brand to achieve this challenge. |
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How to position Amorim sports as the recognized leader in sustainable and high-performance solutions for the turf s sports fields? - brand identity for Amorim sportsMarketingIntegrated marketing communicationsMarketing planB2b marketingBrandingAmorim sportsInternational positioningSolutions for artificial turf systemsDomínio/Área Científica::Ciências Sociais::Economia e GestãoAmorim sports is a new business-to-business company from Amorim Cork Composites which specializes in sustainable and high-performance sports surfaces solutions, infills and shock pads made from cork or cork composites intended for use in sports systems. This report aims at examining how to position Amorim Sports as the recognized leader in sustainable and high-performance solutions for the turf sports fields, analyzing the worldwide market environment in which the company is involved. Hence, the Work Project presents a strategic marketing plan and an integrated marketing communication plan for the brand to achieve this challenge.Velosa, JorgeLourenoo, CarolinaRUNOliveira, Gonçalo Daniel Matos de2022-01-242022-01-242027-01-24T00:00:00Z2022-01-24T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/138986TID:202974693enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:16:19Zoai:run.unl.pt:10362/138986Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:49:16.347595Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
How to position Amorim sports as the recognized leader in sustainable and high-performance solutions for the turf s sports fields? - brand identity for Amorim sports |
title |
How to position Amorim sports as the recognized leader in sustainable and high-performance solutions for the turf s sports fields? - brand identity for Amorim sports |
spellingShingle |
How to position Amorim sports as the recognized leader in sustainable and high-performance solutions for the turf s sports fields? - brand identity for Amorim sports Oliveira, Gonçalo Daniel Matos de Marketing Integrated marketing communications Marketing plan B2b marketing Branding Amorim sports International positioning Solutions for artificial turf systems Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
How to position Amorim sports as the recognized leader in sustainable and high-performance solutions for the turf s sports fields? - brand identity for Amorim sports |
title_full |
How to position Amorim sports as the recognized leader in sustainable and high-performance solutions for the turf s sports fields? - brand identity for Amorim sports |
title_fullStr |
How to position Amorim sports as the recognized leader in sustainable and high-performance solutions for the turf s sports fields? - brand identity for Amorim sports |
title_full_unstemmed |
How to position Amorim sports as the recognized leader in sustainable and high-performance solutions for the turf s sports fields? - brand identity for Amorim sports |
title_sort |
How to position Amorim sports as the recognized leader in sustainable and high-performance solutions for the turf s sports fields? - brand identity for Amorim sports |
author |
Oliveira, Gonçalo Daniel Matos de |
author_facet |
Oliveira, Gonçalo Daniel Matos de |
author_role |
author |
dc.contributor.none.fl_str_mv |
Velosa, Jorge Lourenoo, Carolina RUN |
dc.contributor.author.fl_str_mv |
Oliveira, Gonçalo Daniel Matos de |
dc.subject.por.fl_str_mv |
Marketing Integrated marketing communications Marketing plan B2b marketing Branding Amorim sports International positioning Solutions for artificial turf systems Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Marketing Integrated marketing communications Marketing plan B2b marketing Branding Amorim sports International positioning Solutions for artificial turf systems Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
Amorim sports is a new business-to-business company from Amorim Cork Composites which specializes in sustainable and high-performance sports surfaces solutions, infills and shock pads made from cork or cork composites intended for use in sports systems. This report aims at examining how to position Amorim Sports as the recognized leader in sustainable and high-performance solutions for the turf sports fields, analyzing the worldwide market environment in which the company is involved. Hence, the Work Project presents a strategic marketing plan and an integrated marketing communication plan for the brand to achieve this challenge. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-01-24 2022-01-24 2022-01-24T00:00:00Z 2027-01-24T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/138986 TID:202974693 |
url |
http://hdl.handle.net/10362/138986 |
identifier_str_mv |
TID:202974693 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/embargoedAccess |
eu_rights_str_mv |
embargoedAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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