Retargeting - the case of landing jobs
Autor(a) principal: | |
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Data de Publicação: | 2017 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/22991 |
Resumo: | In this dissertation it was intended to study how an online advertising technique called retargeting can help Landing.jobs on its marketing efforts. In order to do that, a research methodology mixing both quantitative and qualitative research methods was created, considering the company’s expectations for this study as well as the research objective that was defined. Through the analysis of three different advertisements, it was concluded that this technique may yield more effective results than other similar techniques. As such, the findings of this study may help not only to steer future lines of research on related subjects in the best direction, but also other businesses apply the same strategy, in order to create more effective advertisements targeting niche audiences. |
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Retargeting - the case of landing jobsOnline advertisingRetargetingLanding jobsDomínio/Área Científica::Ciências Sociais::Economia e GestãoIn this dissertation it was intended to study how an online advertising technique called retargeting can help Landing.jobs on its marketing efforts. In order to do that, a research methodology mixing both quantitative and qualitative research methods was created, considering the company’s expectations for this study as well as the research objective that was defined. Through the analysis of three different advertisements, it was concluded that this technique may yield more effective results than other similar techniques. As such, the findings of this study may help not only to steer future lines of research on related subjects in the best direction, but also other businesses apply the same strategy, in order to create more effective advertisements targeting niche audiences.Cardoso, ElizabeteRUNPereira, Miguel Santos2020-01-20T01:30:32Z2017-01-202017-01-20T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfapplication/pdfhttp://hdl.handle.net/10362/22991TID:201715848enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:10:58Zoai:run.unl.pt:10362/22991Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:27:35.659487Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Retargeting - the case of landing jobs |
title |
Retargeting - the case of landing jobs |
spellingShingle |
Retargeting - the case of landing jobs Pereira, Miguel Santos Online advertising Retargeting Landing jobs Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Retargeting - the case of landing jobs |
title_full |
Retargeting - the case of landing jobs |
title_fullStr |
Retargeting - the case of landing jobs |
title_full_unstemmed |
Retargeting - the case of landing jobs |
title_sort |
Retargeting - the case of landing jobs |
author |
Pereira, Miguel Santos |
author_facet |
Pereira, Miguel Santos |
author_role |
author |
dc.contributor.none.fl_str_mv |
Cardoso, Elizabete RUN |
dc.contributor.author.fl_str_mv |
Pereira, Miguel Santos |
dc.subject.por.fl_str_mv |
Online advertising Retargeting Landing jobs Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Online advertising Retargeting Landing jobs Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
In this dissertation it was intended to study how an online advertising technique called retargeting can help Landing.jobs on its marketing efforts. In order to do that, a research methodology mixing both quantitative and qualitative research methods was created, considering the company’s expectations for this study as well as the research objective that was defined. Through the analysis of three different advertisements, it was concluded that this technique may yield more effective results than other similar techniques. As such, the findings of this study may help not only to steer future lines of research on related subjects in the best direction, but also other businesses apply the same strategy, in order to create more effective advertisements targeting niche audiences. |
publishDate |
2017 |
dc.date.none.fl_str_mv |
2017-01-20 2017-01-20T00:00:00Z 2020-01-20T01:30:32Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/22991 TID:201715848 |
url |
http://hdl.handle.net/10362/22991 |
identifier_str_mv |
TID:201715848 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
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info:eu-repo/semantics/embargoedAccess |
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embargoedAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799137903161376768 |