Facebook, Instagram or Tiktok? - on the performance of advertising channels in dropshipping

Detalhes bibliográficos
Autor(a) principal: Dengler, Simon Thomas
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/123456
Resumo: As part of ecommerce, drop shipping as an industry has grown in popularity in recent years. However, marketingin drop shipping has barelybeen subject to academic research so far. In particular, online advertising channels used in drop shipping represent uncharted scientific territory. Thus, the research “Facebook, Instagram or TikTok? –On the Performance of Advertising Channels in Drop shipping” intends to find out which online advertising channels in drop shipping perform the best. Based on the analysis of survey data, this research shows that Google Ads and email retargeting are the best performing online advertising channels in drop shipping.
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spelling Facebook, Instagram or Tiktok? - on the performance of advertising channels in dropshippingDrop shippingEcommerceOnline marketingOnline advertising channelCold trafficWarm trafficRetargetingDomínio/Área Científica::Ciências Sociais::Economia e GestãoAs part of ecommerce, drop shipping as an industry has grown in popularity in recent years. However, marketingin drop shipping has barelybeen subject to academic research so far. In particular, online advertising channels used in drop shipping represent uncharted scientific territory. Thus, the research “Facebook, Instagram or TikTok? –On the Performance of Advertising Channels in Drop shipping” intends to find out which online advertising channels in drop shipping perform the best. Based on the analysis of survey data, this research shows that Google Ads and email retargeting are the best performing online advertising channels in drop shipping.Duarte, Miguel MuñozRUNDengler, Simon Thomas2021-08-31T11:07:55Z2021-01-152021-01-042021-01-15T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/123456TID:202742130enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:04:46Zoai:run.unl.pt:10362/123456Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:45:03.056178Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Facebook, Instagram or Tiktok? - on the performance of advertising channels in dropshipping
title Facebook, Instagram or Tiktok? - on the performance of advertising channels in dropshipping
spellingShingle Facebook, Instagram or Tiktok? - on the performance of advertising channels in dropshipping
Dengler, Simon Thomas
Drop shipping
Ecommerce
Online marketing
Online advertising channel
Cold traffic
Warm traffic
Retargeting
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Facebook, Instagram or Tiktok? - on the performance of advertising channels in dropshipping
title_full Facebook, Instagram or Tiktok? - on the performance of advertising channels in dropshipping
title_fullStr Facebook, Instagram or Tiktok? - on the performance of advertising channels in dropshipping
title_full_unstemmed Facebook, Instagram or Tiktok? - on the performance of advertising channels in dropshipping
title_sort Facebook, Instagram or Tiktok? - on the performance of advertising channels in dropshipping
author Dengler, Simon Thomas
author_facet Dengler, Simon Thomas
author_role author
dc.contributor.none.fl_str_mv Duarte, Miguel Muñoz
RUN
dc.contributor.author.fl_str_mv Dengler, Simon Thomas
dc.subject.por.fl_str_mv Drop shipping
Ecommerce
Online marketing
Online advertising channel
Cold traffic
Warm traffic
Retargeting
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Drop shipping
Ecommerce
Online marketing
Online advertising channel
Cold traffic
Warm traffic
Retargeting
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description As part of ecommerce, drop shipping as an industry has grown in popularity in recent years. However, marketingin drop shipping has barelybeen subject to academic research so far. In particular, online advertising channels used in drop shipping represent uncharted scientific territory. Thus, the research “Facebook, Instagram or TikTok? –On the Performance of Advertising Channels in Drop shipping” intends to find out which online advertising channels in drop shipping perform the best. Based on the analysis of survey data, this research shows that Google Ads and email retargeting are the best performing online advertising channels in drop shipping.
publishDate 2021
dc.date.none.fl_str_mv 2021-08-31T11:07:55Z
2021-01-15
2021-01-04
2021-01-15T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/123456
TID:202742130
url http://hdl.handle.net/10362/123456
identifier_str_mv TID:202742130
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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