Measuring the impact of enjoyment on the usage continuance intention
Autor(a) principal: | |
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Data de Publicação: | 2019 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/60300 |
Resumo: | Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research e CRM |
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7160 |
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Measuring the impact of enjoyment on the usage continuance intentionVideo-on-DemandIS ContinuanceExpectation-Confirmation ModelHedonic System Adoption ModelIntrinsic MotivationEnjoymentDissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research e CRMThis study examines the behavioural intentions of video-on-demand (VoD) consumers to continue using the service and further examines the influence of enjoyment over the intention to continue to use. To explore the usage continuance, we adopt the expectation confirmation model (ECM) for information technology and integrate it with the hedonic system adoption model. Specifically, we measure the influence of enjoyment over the behavioural intention to continue to use. The results suggest that satisfaction is the greatest predictor of the usage continuance intention and enjoyment strongly impacts satisfaction. In fact, our model explains 48.1% of the variance of the usage continuance and 53.8% of the satisfaction.Tam Chuem Vai, CarlosRUNPereira, Rita Daniela Loureiro2019-01-212019-01-21T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/60300TID:202168506enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:28:49Zoai:run.unl.pt:10362/60300Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:33:29.420954Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Measuring the impact of enjoyment on the usage continuance intention |
title |
Measuring the impact of enjoyment on the usage continuance intention |
spellingShingle |
Measuring the impact of enjoyment on the usage continuance intention Pereira, Rita Daniela Loureiro Video-on-Demand IS Continuance Expectation-Confirmation Model Hedonic System Adoption Model Intrinsic Motivation Enjoyment |
title_short |
Measuring the impact of enjoyment on the usage continuance intention |
title_full |
Measuring the impact of enjoyment on the usage continuance intention |
title_fullStr |
Measuring the impact of enjoyment on the usage continuance intention |
title_full_unstemmed |
Measuring the impact of enjoyment on the usage continuance intention |
title_sort |
Measuring the impact of enjoyment on the usage continuance intention |
author |
Pereira, Rita Daniela Loureiro |
author_facet |
Pereira, Rita Daniela Loureiro |
author_role |
author |
dc.contributor.none.fl_str_mv |
Tam Chuem Vai, Carlos RUN |
dc.contributor.author.fl_str_mv |
Pereira, Rita Daniela Loureiro |
dc.subject.por.fl_str_mv |
Video-on-Demand IS Continuance Expectation-Confirmation Model Hedonic System Adoption Model Intrinsic Motivation Enjoyment |
topic |
Video-on-Demand IS Continuance Expectation-Confirmation Model Hedonic System Adoption Model Intrinsic Motivation Enjoyment |
description |
Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research e CRM |
publishDate |
2019 |
dc.date.none.fl_str_mv |
2019-01-21 2019-01-21T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/60300 TID:202168506 |
url |
http://hdl.handle.net/10362/60300 |
identifier_str_mv |
TID:202168506 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
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1799137956695375872 |