The Drivers of Continuance Intention of Online Shopping of Clothes in Angola
Autor(a) principal: | |
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Data de Publicação: | 2023 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/149743 |
Resumo: | Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Knowledge Management and Business Intelligence |
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7160 |
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The Drivers of Continuance Intention of Online Shopping of Clothes in AngolaContinuance intentionexpectation confirmation modelclothesAngolaDissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Knowledge Management and Business IntelligenceThe increasing number of shoppers who buy clothes online raises the interest in understanding what promotes their continuance of buying in this channel. This study seeks to understand what the drivers of usage continuance intention of online clothes shopping are. The proposed research model is based on the expectation confirmation model (ECM), by adding the enjoyment construct and the trust as moderator effect. An online survey with 233 respondents in Angola was conducted and the data were analyzed with the partial least squares (PLS). The results indicate that satisfaction and enjoyment are the fundamental predictors of continuance intention and that it is also indirectly influenced by confirmation and perceived usefulness. The model explains 54.9% of the variation in continuance intention. With the findings of this study, online stores of clothing have a better understanding of their customers.Tam Chuem Vai, CarlosRUNChitas, Ana Carina da Cunha2023-02-27T17:41:01Z2023-01-252023-01-25T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/149743TID:203237897enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:31:35Zoai:run.unl.pt:10362/149743Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:53:50.438992Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
The Drivers of Continuance Intention of Online Shopping of Clothes in Angola |
title |
The Drivers of Continuance Intention of Online Shopping of Clothes in Angola |
spellingShingle |
The Drivers of Continuance Intention of Online Shopping of Clothes in Angola Chitas, Ana Carina da Cunha Continuance intention expectation confirmation model clothes Angola |
title_short |
The Drivers of Continuance Intention of Online Shopping of Clothes in Angola |
title_full |
The Drivers of Continuance Intention of Online Shopping of Clothes in Angola |
title_fullStr |
The Drivers of Continuance Intention of Online Shopping of Clothes in Angola |
title_full_unstemmed |
The Drivers of Continuance Intention of Online Shopping of Clothes in Angola |
title_sort |
The Drivers of Continuance Intention of Online Shopping of Clothes in Angola |
author |
Chitas, Ana Carina da Cunha |
author_facet |
Chitas, Ana Carina da Cunha |
author_role |
author |
dc.contributor.none.fl_str_mv |
Tam Chuem Vai, Carlos RUN |
dc.contributor.author.fl_str_mv |
Chitas, Ana Carina da Cunha |
dc.subject.por.fl_str_mv |
Continuance intention expectation confirmation model clothes Angola |
topic |
Continuance intention expectation confirmation model clothes Angola |
description |
Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Knowledge Management and Business Intelligence |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-02-27T17:41:01Z 2023-01-25 2023-01-25T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/149743 TID:203237897 |
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http://hdl.handle.net/10362/149743 |
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TID:203237897 |
dc.language.iso.fl_str_mv |
eng |
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eng |
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reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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