The Drivers of Continuance Intention of Online Shopping of Clothes in Angola

Detalhes bibliográficos
Autor(a) principal: Chitas, Ana Carina da Cunha
Data de Publicação: 2023
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/149743
Resumo: Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Knowledge Management and Business Intelligence
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spelling The Drivers of Continuance Intention of Online Shopping of Clothes in AngolaContinuance intentionexpectation confirmation modelclothesAngolaDissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Knowledge Management and Business IntelligenceThe increasing number of shoppers who buy clothes online raises the interest in understanding what promotes their continuance of buying in this channel. This study seeks to understand what the drivers of usage continuance intention of online clothes shopping are. The proposed research model is based on the expectation confirmation model (ECM), by adding the enjoyment construct and the trust as moderator effect. An online survey with 233 respondents in Angola was conducted and the data were analyzed with the partial least squares (PLS). The results indicate that satisfaction and enjoyment are the fundamental predictors of continuance intention and that it is also indirectly influenced by confirmation and perceived usefulness. The model explains 54.9% of the variation in continuance intention. With the findings of this study, online stores of clothing have a better understanding of their customers.Tam Chuem Vai, CarlosRUNChitas, Ana Carina da Cunha2023-02-27T17:41:01Z2023-01-252023-01-25T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/149743TID:203237897enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:31:35Zoai:run.unl.pt:10362/149743Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:53:50.438992Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The Drivers of Continuance Intention of Online Shopping of Clothes in Angola
title The Drivers of Continuance Intention of Online Shopping of Clothes in Angola
spellingShingle The Drivers of Continuance Intention of Online Shopping of Clothes in Angola
Chitas, Ana Carina da Cunha
Continuance intention
expectation confirmation model
clothes
Angola
title_short The Drivers of Continuance Intention of Online Shopping of Clothes in Angola
title_full The Drivers of Continuance Intention of Online Shopping of Clothes in Angola
title_fullStr The Drivers of Continuance Intention of Online Shopping of Clothes in Angola
title_full_unstemmed The Drivers of Continuance Intention of Online Shopping of Clothes in Angola
title_sort The Drivers of Continuance Intention of Online Shopping of Clothes in Angola
author Chitas, Ana Carina da Cunha
author_facet Chitas, Ana Carina da Cunha
author_role author
dc.contributor.none.fl_str_mv Tam Chuem Vai, Carlos
RUN
dc.contributor.author.fl_str_mv Chitas, Ana Carina da Cunha
dc.subject.por.fl_str_mv Continuance intention
expectation confirmation model
clothes
Angola
topic Continuance intention
expectation confirmation model
clothes
Angola
description Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Knowledge Management and Business Intelligence
publishDate 2023
dc.date.none.fl_str_mv 2023-02-27T17:41:01Z
2023-01-25
2023-01-25T00:00:00Z
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dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/149743
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