The e-health opportunity for the telecommunication industry and Portugal Telecom: a case study
Autor(a) principal: | |
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Data de Publicação: | 2015 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10071/11207 |
Resumo: | Electronic-Health (e-health) is a recent answer to some pressing challenges on health. Aging of western societies and treatments’ rising costs raised doubts about health systems’ sustainability. Individuals, companies and public administration alike are looking for technology to find aid in addressing these challenges. Several industries are tacking those issues offering innovative solutions among which Telecommunication’s. Nonetheless, this industry is facing challenges from over-the-top players menacing its business model. Portugal Telecom shares these challenges and is looking to diversify to guarantee future growth, namely, by developing in e-health solutions. This case study follows two important threads in strategy literature: diversification and the resource-based view, applied Portugal Telecom and the e-health opportunity. As a case study, it aims providing readers a tool to better understand and employ strategic management concepts and frameworks in an applied business context. E-health as an opportunity for growth to Telecommunication companies and Portugal Telecom is described from three points of view: i) an actual market need ii) that may be addressed by Telecommunication companies and iii) should be addressed by those companies as they need to grow. It is shown how increasing concern with health issues by individuals, general public, companies and public administration is driving technology to find innovative answers to those same issues (i). Then, it is explained how Telcos may and in fact are addressing those issues, namely, by developing e-health solutions for their customers (ii). Finally, it is argued why Telcos should address this opportunity due their eroding revenues and margins (iii). |
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The e-health opportunity for the telecommunication industry and Portugal Telecom: a case studyTelecommunication industrye-healthStrategyResource-based viewRBV,Resources and capabilitiesSetor das telecomunicações,e-saúdeEstratégiaRecursos e capacidadesElectronic-Health (e-health) is a recent answer to some pressing challenges on health. Aging of western societies and treatments’ rising costs raised doubts about health systems’ sustainability. Individuals, companies and public administration alike are looking for technology to find aid in addressing these challenges. Several industries are tacking those issues offering innovative solutions among which Telecommunication’s. Nonetheless, this industry is facing challenges from over-the-top players menacing its business model. Portugal Telecom shares these challenges and is looking to diversify to guarantee future growth, namely, by developing in e-health solutions. This case study follows two important threads in strategy literature: diversification and the resource-based view, applied Portugal Telecom and the e-health opportunity. As a case study, it aims providing readers a tool to better understand and employ strategic management concepts and frameworks in an applied business context. E-health as an opportunity for growth to Telecommunication companies and Portugal Telecom is described from three points of view: i) an actual market need ii) that may be addressed by Telecommunication companies and iii) should be addressed by those companies as they need to grow. It is shown how increasing concern with health issues by individuals, general public, companies and public administration is driving technology to find innovative answers to those same issues (i). Then, it is explained how Telcos may and in fact are addressing those issues, namely, by developing e-health solutions for their customers (ii). Finally, it is argued why Telcos should address this opportunity due their eroding revenues and margins (iii).‘Electronic-health’ (e-saúde) é uma resposta recente a alguns desafios na saúde. O envelhecimento das sociedades ocidentais e custos crescentes dos tratamentos levantaram dúvidas acerca da sustentabilidade do sistema de saúde. Indivíduos, empresas e administração pública procuram tecnologia capaz de ajudá-los a enfrentar esses desafios. Várias indústrias endereçam esses problemas oferecendo soluções inovadoras, incluindo a indústria das telecomunicações. Porém, esta indústria enfrenta desafios de concorrentes ‘over-the-top’ que ameaçam o seu modelo de negócio. A Portugal Telecom partilha estes desafios e procura diversificar o negócio para garantir crescimento futuro, desenvolvendo soluções de e-Saúde. Este estudo de caso segue duas linhas da literatura de gestão: diversificação e a visão baseada-em-recursos, aplicada à Portugal Telecom e à oportunidade da e-saúde. Como estudo de caso, procura oferecer aos leitores uma ferramenta para melhor compreender e empregar conceitos / enquadramentos teóricos de gestão estratégica num contexto de negócio. A e-saúde como oportunidade de crescimento para empresas de Telecomunicações e a Portugal Telecom é descrita sob três perspetivas: i) uma necessidade real do mercado ii) que pode ser endereçada por empresas de Telecomunicações e iii) deve ser endereçada por essas empresas que precisam de crescer. Mostra-se como a preocupação crescente com problemas de saúde pelos indivíduos, público geral, empresas e administração pública tem levado a respostas tecnológicas inovadoras para esses problemas (i). Posteriormente, explica-se como as Telcos podem e estão a endereçar esses problemas, nomeadamente, via soluções de e-saúde (ii). Finalmente, argumenta-se porque devem as Telcos endereçar esta oportunidade devido à erosão de receitas e margens (iii).2016-04-14T19:52:54Z2015-01-01T00:00:00Z20152015-04info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfapplication/octet-streamhttp://hdl.handle.net/10071/11207TID:201147084engNascimento, Francisco Borges d’Almeidainfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-09T17:44:48Zoai:repositorio.iscte-iul.pt:10071/11207Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:21:18.723517Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
The e-health opportunity for the telecommunication industry and Portugal Telecom: a case study |
title |
The e-health opportunity for the telecommunication industry and Portugal Telecom: a case study |
spellingShingle |
The e-health opportunity for the telecommunication industry and Portugal Telecom: a case study Nascimento, Francisco Borges d’Almeida Telecommunication industry e-health Strategy Resource-based view RBV, Resources and capabilities Setor das telecomunicações, e-saúde Estratégia Recursos e capacidades |
title_short |
The e-health opportunity for the telecommunication industry and Portugal Telecom: a case study |
title_full |
The e-health opportunity for the telecommunication industry and Portugal Telecom: a case study |
title_fullStr |
The e-health opportunity for the telecommunication industry and Portugal Telecom: a case study |
title_full_unstemmed |
The e-health opportunity for the telecommunication industry and Portugal Telecom: a case study |
title_sort |
The e-health opportunity for the telecommunication industry and Portugal Telecom: a case study |
author |
Nascimento, Francisco Borges d’Almeida |
author_facet |
Nascimento, Francisco Borges d’Almeida |
author_role |
author |
dc.contributor.author.fl_str_mv |
Nascimento, Francisco Borges d’Almeida |
dc.subject.por.fl_str_mv |
Telecommunication industry e-health Strategy Resource-based view RBV, Resources and capabilities Setor das telecomunicações, e-saúde Estratégia Recursos e capacidades |
topic |
Telecommunication industry e-health Strategy Resource-based view RBV, Resources and capabilities Setor das telecomunicações, e-saúde Estratégia Recursos e capacidades |
description |
Electronic-Health (e-health) is a recent answer to some pressing challenges on health. Aging of western societies and treatments’ rising costs raised doubts about health systems’ sustainability. Individuals, companies and public administration alike are looking for technology to find aid in addressing these challenges. Several industries are tacking those issues offering innovative solutions among which Telecommunication’s. Nonetheless, this industry is facing challenges from over-the-top players menacing its business model. Portugal Telecom shares these challenges and is looking to diversify to guarantee future growth, namely, by developing in e-health solutions. This case study follows two important threads in strategy literature: diversification and the resource-based view, applied Portugal Telecom and the e-health opportunity. As a case study, it aims providing readers a tool to better understand and employ strategic management concepts and frameworks in an applied business context. E-health as an opportunity for growth to Telecommunication companies and Portugal Telecom is described from three points of view: i) an actual market need ii) that may be addressed by Telecommunication companies and iii) should be addressed by those companies as they need to grow. It is shown how increasing concern with health issues by individuals, general public, companies and public administration is driving technology to find innovative answers to those same issues (i). Then, it is explained how Telcos may and in fact are addressing those issues, namely, by developing e-health solutions for their customers (ii). Finally, it is argued why Telcos should address this opportunity due their eroding revenues and margins (iii). |
publishDate |
2015 |
dc.date.none.fl_str_mv |
2015-01-01T00:00:00Z 2015 2015-04 2016-04-14T19:52:54Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
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info:eu-repo/semantics/masterThesis |
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masterThesis |
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publishedVersion |
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http://hdl.handle.net/10071/11207 TID:201147084 |
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TID:201147084 |
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eng |
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openAccess |
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