The importance of identity design(er) in the organizations

• Autor(a) principal: Luz, Ana
• Data de Publicação: 2019
• Outros Autores: Sousa, Álvaro
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: https://doi.org/10.34624/etd.v0i2.1945

The article presented here, is a reflection on the role that the designer and communication can currently play in organizations. The importance of the designer, while value creation agent applied to the strategy and communication of organizations, it is not always taken into account, it is often regarded as a professional that only solves aesthetic problems and responds to some demanding challenges, punctual and isolated. Given all this, we intend to address in this article and reinforce concepts that cover the areas of design, communication and management considerations being made about the importance and relationship between these, identity, strategy and organizations. In order to make sense of all this, this study will support base a practical intervention on a research unit, INET-MD - Institute of Ethnomusicology - Centre for Studies in Music and Dance, aiming to observe, collect and analyze the institution in order to meet conditions to design and manage the diversity of their identity. It seeks so the unit reaches, throughdrawing, a coherent identity with the visual discourse associated with it and be able to add value and contribute to its affirmation and recognition.