Consumers' memory in supermarkets
Autor(a) principal: | |
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Data de Publicação: | 2014 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.14/26143 |
Resumo: | In literature it is possible to find several studies of marketing and consumer behavior about factors that influence consumers’ choices in the act of consumption (Harris, 1958; McClure and West, 1969; McEnally and Hawes, 1984; Yalch and Spangenberg, 2000). However, only a few of that literature is related to supermarkets. The aim of this thesis is to extend the literature on consumer’s memory in a supermarket context, providing a better understanding on why consumers continue to not use shopping lists even though the presence of forgetfulness is present. With that purpose, was analyzed how some influential factors act, such as the use of external memory aids, on consumers’ memory performance and memory prediction, while shopping in supermarkets. In order to collect data to determine whether our hypotheses are factual or not, one pre-test and two studies were conducted. Findings confirmed our expected correlations between product’s familiarity (Familiar vs. Unfamiliar) and how easily we remember it (Recall vs. Recognition). The reasons why consumers persist in not using shopping lists were also discovered. These findings contribute with further insights on how consumers’ memory work and what are the factors that influence consumers’ memory in a supermarket experience, with the particular purpose of trying to comprehend why the majority of consumers have already forgotten to buy a planned purchase and still persist in not to use shopping lists. |
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Consumers' memory in supermarketsDomínio/Área Científica::Ciências Sociais::Economia e GestãoIn literature it is possible to find several studies of marketing and consumer behavior about factors that influence consumers’ choices in the act of consumption (Harris, 1958; McClure and West, 1969; McEnally and Hawes, 1984; Yalch and Spangenberg, 2000). However, only a few of that literature is related to supermarkets. The aim of this thesis is to extend the literature on consumer’s memory in a supermarket context, providing a better understanding on why consumers continue to not use shopping lists even though the presence of forgetfulness is present. With that purpose, was analyzed how some influential factors act, such as the use of external memory aids, on consumers’ memory performance and memory prediction, while shopping in supermarkets. In order to collect data to determine whether our hypotheses are factual or not, one pre-test and two studies were conducted. Findings confirmed our expected correlations between product’s familiarity (Familiar vs. Unfamiliar) and how easily we remember it (Recall vs. Recognition). The reasons why consumers persist in not using shopping lists were also discovered. These findings contribute with further insights on how consumers’ memory work and what are the factors that influence consumers’ memory in a supermarket experience, with the particular purpose of trying to comprehend why the majority of consumers have already forgotten to buy a planned purchase and still persist in not to use shopping lists.Na literatura é possível encontrar diversos estudos de Marketing e Consumer Behavior sobre factores que influenciam as escolhas dos consumidores no acto de compra (Harris, 1958; McClure e West, 1969; McEnally e Hawes, 1984; Yalch e Spangenberg, 2000). No entanto, apenas uma pequena percentagem desses estudos está relacionada com experiências em supermercados. A presente tese tem como principal objectivo alargar a literatura existente relativa à memória dos consumidores quando estudada tendo os supermercados como contexto, proporcionando uma melhor percepção sobre o porquê dos mesmos continuarem a não usar listas de compras, apesar de terem consciência que a sua memória pode falhar. Com essa finalidade, foi analisada a influência que alguns factores, como é o caso dos auxiliares de memória externa, detêm sobre a memory performance e memory prediction dos consumidores no momento da realização das suas compras. A fim de reunir dados para determinar a veracidade, ou não, das nossas hipóteses, foi realizado um pré-teste e dois estudos. A informação recolhida confirmou a existência de uma correlação entre a familiaridade dos produtos (Familiar vs Unfamiliar) e a maneira como nos recordarmos deles (Recall vs Recognition). As razões que justificam o facto de os consumidores persistirem em não usar lista de compras sempre que vão ao supermercado, foram também descobertas. Este estudo contribui com novos insights sobre a maneira como funciona a memória dos consumidores dentro de um supermercado, tendo como principal objectivo perceber o porquê da maioria dos consumidores já se ter esquecido de comprar produtos que necessitava e ainda assim continuar a não usar listas de compras.Fernandes, DanielVeritati - Repositório Institucional da Universidade Católica PortuguesaNeto, Patrícia Santos Silva2018-11-27T14:22:53Z2014-04-1420142014-04-14T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.14/26143TID:201113597enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-07T01:32:54Zoai:repositorio.ucp.pt:10400.14/26143Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:20:51.894484Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Consumers' memory in supermarkets |
title |
Consumers' memory in supermarkets |
spellingShingle |
Consumers' memory in supermarkets Neto, Patrícia Santos Silva Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Consumers' memory in supermarkets |
title_full |
Consumers' memory in supermarkets |
title_fullStr |
Consumers' memory in supermarkets |
title_full_unstemmed |
Consumers' memory in supermarkets |
title_sort |
Consumers' memory in supermarkets |
author |
Neto, Patrícia Santos Silva |
author_facet |
Neto, Patrícia Santos Silva |
author_role |
author |
dc.contributor.none.fl_str_mv |
Fernandes, Daniel Veritati - Repositório Institucional da Universidade Católica Portuguesa |
dc.contributor.author.fl_str_mv |
Neto, Patrícia Santos Silva |
dc.subject.por.fl_str_mv |
Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
In literature it is possible to find several studies of marketing and consumer behavior about factors that influence consumers’ choices in the act of consumption (Harris, 1958; McClure and West, 1969; McEnally and Hawes, 1984; Yalch and Spangenberg, 2000). However, only a few of that literature is related to supermarkets. The aim of this thesis is to extend the literature on consumer’s memory in a supermarket context, providing a better understanding on why consumers continue to not use shopping lists even though the presence of forgetfulness is present. With that purpose, was analyzed how some influential factors act, such as the use of external memory aids, on consumers’ memory performance and memory prediction, while shopping in supermarkets. In order to collect data to determine whether our hypotheses are factual or not, one pre-test and two studies were conducted. Findings confirmed our expected correlations between product’s familiarity (Familiar vs. Unfamiliar) and how easily we remember it (Recall vs. Recognition). The reasons why consumers persist in not using shopping lists were also discovered. These findings contribute with further insights on how consumers’ memory work and what are the factors that influence consumers’ memory in a supermarket experience, with the particular purpose of trying to comprehend why the majority of consumers have already forgotten to buy a planned purchase and still persist in not to use shopping lists. |
publishDate |
2014 |
dc.date.none.fl_str_mv |
2014-04-14 2014 2014-04-14T00:00:00Z 2018-11-27T14:22:53Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.14/26143 TID:201113597 |
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http://hdl.handle.net/10400.14/26143 |
identifier_str_mv |
TID:201113597 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
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info:eu-repo/semantics/openAccess |
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openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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