Servitization In the automotive industry: how car manufacturers become mobility service providers

Detalhes bibliográficos
Autor(a) principal: Genzlinger, Felix
Data de Publicação: 2018
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/38776
Resumo: Servitization as a strategic alternative to product innovation has gained significant attention from both academics and practitioners, as more and more manufacturers are seeking growth opportunities and differentiation from the competition. This study aims to examine opportunities and challenges of servitization in the automotive industry. The service portfolio of a traditional car manufacturer is analyzed to illustrate the servitization process in the industry and highlight the relevance of additional service offerings. Qualitative research reveals closer customer interaction and additional revenue potential as the major opportunities while the insights also detect immense challenges for traditional manufacturers particularly in terms of organizational change and profitability.
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spelling Servitization In the automotive industry: how car manufacturers become mobility service providersServitizationDigitizationAutomotiveManufacturingDomínio/Área Científica::Ciências Sociais::Economia e GestãoServitization as a strategic alternative to product innovation has gained significant attention from both academics and practitioners, as more and more manufacturers are seeking growth opportunities and differentiation from the competition. This study aims to examine opportunities and challenges of servitization in the automotive industry. The service portfolio of a traditional car manufacturer is analyzed to illustrate the servitization process in the industry and highlight the relevance of additional service offerings. Qualitative research reveals closer customer interaction and additional revenue potential as the major opportunities while the insights also detect immense challenges for traditional manufacturers particularly in terms of organizational change and profitability.Zejnilovic, LeidRUNGenzlinger, Felix2021-01-20T01:30:22Z2018-01-202018-01-20T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/38776TID:201862875enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:21:22Zoai:run.unl.pt:10362/38776Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:31:02.735498Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Servitization In the automotive industry: how car manufacturers become mobility service providers
title Servitization In the automotive industry: how car manufacturers become mobility service providers
spellingShingle Servitization In the automotive industry: how car manufacturers become mobility service providers
Genzlinger, Felix
Servitization
Digitization
Automotive
Manufacturing
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Servitization In the automotive industry: how car manufacturers become mobility service providers
title_full Servitization In the automotive industry: how car manufacturers become mobility service providers
title_fullStr Servitization In the automotive industry: how car manufacturers become mobility service providers
title_full_unstemmed Servitization In the automotive industry: how car manufacturers become mobility service providers
title_sort Servitization In the automotive industry: how car manufacturers become mobility service providers
author Genzlinger, Felix
author_facet Genzlinger, Felix
author_role author
dc.contributor.none.fl_str_mv Zejnilovic, Leid
RUN
dc.contributor.author.fl_str_mv Genzlinger, Felix
dc.subject.por.fl_str_mv Servitization
Digitization
Automotive
Manufacturing
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Servitization
Digitization
Automotive
Manufacturing
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Servitization as a strategic alternative to product innovation has gained significant attention from both academics and practitioners, as more and more manufacturers are seeking growth opportunities and differentiation from the competition. This study aims to examine opportunities and challenges of servitization in the automotive industry. The service portfolio of a traditional car manufacturer is analyzed to illustrate the servitization process in the industry and highlight the relevance of additional service offerings. Qualitative research reveals closer customer interaction and additional revenue potential as the major opportunities while the insights also detect immense challenges for traditional manufacturers particularly in terms of organizational change and profitability.
publishDate 2018
dc.date.none.fl_str_mv 2018-01-20
2018-01-20T00:00:00Z
2021-01-20T01:30:22Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
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dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/38776
TID:201862875
url http://hdl.handle.net/10362/38776
identifier_str_mv TID:201862875
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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