Linking eye-tracking technologies with the physical retail sector – a comprehensive study and recommendations for a market approach

Detalhes bibliográficos
Autor(a) principal: Guimarães, António Cardoso Dias Caldeira
Data de Publicação: 2018
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/38693
Resumo: This study evaluates the value of Eyeware’s eye tracking technology for commercialization in the retail industry. Combining theoretical frameworks of technology adoption with first-hand feedback from retail experts and end-consumers, findings suggest that Eyeware’s technology has value for retailers that understand the need for innovating, that have sufficient resources and whose needs fit with Eyeware’s solution. To increase the market entry’s success, it is recommended that the company engages in some kind of partnership or joint venture, as well as finds a way to avoid legal constrictions regarding data privacy, among other recommendations.
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spelling Linking eye-tracking technologies with the physical retail sector – a comprehensive study and recommendations for a market approachEye-trackingStrategyTechnologyManagementDataAnalyticsMarketingDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis study evaluates the value of Eyeware’s eye tracking technology for commercialization in the retail industry. Combining theoretical frameworks of technology adoption with first-hand feedback from retail experts and end-consumers, findings suggest that Eyeware’s technology has value for retailers that understand the need for innovating, that have sufficient resources and whose needs fit with Eyeware’s solution. To increase the market entry’s success, it is recommended that the company engages in some kind of partnership or joint venture, as well as finds a way to avoid legal constrictions regarding data privacy, among other recommendations.Zejnilovic, LeidRUNGuimarães, António Cardoso Dias Caldeira2020-01-20T01:30:35Z2018-01-202018-01-20T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/38693TID:201864487enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:21:19Zoai:run.unl.pt:10362/38693Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:31:01.779671Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Linking eye-tracking technologies with the physical retail sector – a comprehensive study and recommendations for a market approach
title Linking eye-tracking technologies with the physical retail sector – a comprehensive study and recommendations for a market approach
spellingShingle Linking eye-tracking technologies with the physical retail sector – a comprehensive study and recommendations for a market approach
Guimarães, António Cardoso Dias Caldeira
Eye-tracking
Strategy
Technology
Management
Data
Analytics
Marketing
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Linking eye-tracking technologies with the physical retail sector – a comprehensive study and recommendations for a market approach
title_full Linking eye-tracking technologies with the physical retail sector – a comprehensive study and recommendations for a market approach
title_fullStr Linking eye-tracking technologies with the physical retail sector – a comprehensive study and recommendations for a market approach
title_full_unstemmed Linking eye-tracking technologies with the physical retail sector – a comprehensive study and recommendations for a market approach
title_sort Linking eye-tracking technologies with the physical retail sector – a comprehensive study and recommendations for a market approach
author Guimarães, António Cardoso Dias Caldeira
author_facet Guimarães, António Cardoso Dias Caldeira
author_role author
dc.contributor.none.fl_str_mv Zejnilovic, Leid
RUN
dc.contributor.author.fl_str_mv Guimarães, António Cardoso Dias Caldeira
dc.subject.por.fl_str_mv Eye-tracking
Strategy
Technology
Management
Data
Analytics
Marketing
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Eye-tracking
Strategy
Technology
Management
Data
Analytics
Marketing
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This study evaluates the value of Eyeware’s eye tracking technology for commercialization in the retail industry. Combining theoretical frameworks of technology adoption with first-hand feedback from retail experts and end-consumers, findings suggest that Eyeware’s technology has value for retailers that understand the need for innovating, that have sufficient resources and whose needs fit with Eyeware’s solution. To increase the market entry’s success, it is recommended that the company engages in some kind of partnership or joint venture, as well as finds a way to avoid legal constrictions regarding data privacy, among other recommendations.
publishDate 2018
dc.date.none.fl_str_mv 2018-01-20
2018-01-20T00:00:00Z
2020-01-20T01:30:35Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/38693
TID:201864487
url http://hdl.handle.net/10362/38693
identifier_str_mv TID:201864487
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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