Internationalization venture analysis of NMusic to the Spanish market; from strategy to implementation

Detalhes bibliográficos
Autor(a) principal: Ribeiro, Maria Inês Oliveira
Data de Publicação: 2013
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/17565
Resumo: Field lab: Entrepreneurial and innovative ventures
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spelling Internationalization venture analysis of NMusic to the Spanish market; from strategy to implementationDigital MusicInternationalization implementation plan to SpainJoint ventureDomínio/Área Científica::Ciências Sociais::Economia e GestãoField lab: Entrepreneurial and innovative venturesDuring decades consumers were used to pay to listen to music and artists were recognized by their work. However, a technological shift revolutionized the music industry and the music became digital, which boosted the illegal ways to obtain songs. Nowadays almost nobody pays to listen to music. Several legal business models were tested and one has been firmly proved as the most effective one – music over streaming. That is what Nmusic offers in Portugal and wants to offer in the Spanish market. This work project studies the company and its implementation process to Spain. The objective is to launch the platform in September 2013 and to be one of the most well-known music streaming services in Spain. Thus, after all the internal and external analysis, it was defined the marketing mix, the mode of entry (a joint venture with Telefónica) as well as deadlines, investment, people and objectives. A risk assessment and recommendations were conducted in order to achieve a successful Nmusic‟s internationalization.Soeiro, Filipe CastroRUNRibeiro, Maria Inês Oliveira2016-05-25T12:22:29Z2013-012013-012013-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/17565enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:55:39Zoai:run.unl.pt:10362/17565Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:24:03.962181Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Internationalization venture analysis of NMusic to the Spanish market; from strategy to implementation
title Internationalization venture analysis of NMusic to the Spanish market; from strategy to implementation
spellingShingle Internationalization venture analysis of NMusic to the Spanish market; from strategy to implementation
Ribeiro, Maria Inês Oliveira
Digital Music
Internationalization implementation plan to Spain
Joint venture
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Internationalization venture analysis of NMusic to the Spanish market; from strategy to implementation
title_full Internationalization venture analysis of NMusic to the Spanish market; from strategy to implementation
title_fullStr Internationalization venture analysis of NMusic to the Spanish market; from strategy to implementation
title_full_unstemmed Internationalization venture analysis of NMusic to the Spanish market; from strategy to implementation
title_sort Internationalization venture analysis of NMusic to the Spanish market; from strategy to implementation
author Ribeiro, Maria Inês Oliveira
author_facet Ribeiro, Maria Inês Oliveira
author_role author
dc.contributor.none.fl_str_mv Soeiro, Filipe Castro
RUN
dc.contributor.author.fl_str_mv Ribeiro, Maria Inês Oliveira
dc.subject.por.fl_str_mv Digital Music
Internationalization implementation plan to Spain
Joint venture
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Digital Music
Internationalization implementation plan to Spain
Joint venture
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Field lab: Entrepreneurial and innovative ventures
publishDate 2013
dc.date.none.fl_str_mv 2013-01
2013-01
2013-01-01T00:00:00Z
2016-05-25T12:22:29Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/17565
url http://hdl.handle.net/10362/17565
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
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reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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