Internationalization plan of NMusic to Angola
Autor(a) principal: | |
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Data de Publicação: | 2013 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/17538 |
Resumo: | Field lab: Entrepreneurial and innovative ventures |
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Internationalization plan of NMusic to AngolaNMusicDigital industryInternationalizationAngolaMusic playerStrategicGrowthDomínio/Área Científica::Ciências Sociais::Economia e GestãoField lab: Entrepreneurial and innovative venturesThe work project hereby presented consists in the internationalization plan of the Portuguese start-up NMusic to the Angolan market. It starts by going through the literature review, background of the company and the analysis of its business model, where the stakeholders and the competitive advantages of the firm are identified. Then, there is the analysis of the business environment and market research supported by semi structured interviews, followed by the recommendation for NMusic’s entry mode and implementation plan. A qualitative risk assessment was conducted and final recommendations were provided to ensure the internationalization to Angola succeeds. Given that the technology infrastructure and the digital music industry in Angola are still underdeveloped the internationalization to Angola must be perceived as a stake in the future when this industry will be at its full potential. The main recommendation is to position the service as premium and target the high income consumers. This way it will be possible to gain market experience and step by step increasing the brand awareness and market share.Soeiro, Filipe CastroRUNAlves, Tiago Miguel Borges2016-05-25T09:42:10Z2013-012013-012013-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/17538enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:55:35Zoai:run.unl.pt:10362/17538Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:24:02.725431Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Internationalization plan of NMusic to Angola |
title |
Internationalization plan of NMusic to Angola |
spellingShingle |
Internationalization plan of NMusic to Angola Alves, Tiago Miguel Borges NMusic Digital industry Internationalization Angola Music player Strategic Growth Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Internationalization plan of NMusic to Angola |
title_full |
Internationalization plan of NMusic to Angola |
title_fullStr |
Internationalization plan of NMusic to Angola |
title_full_unstemmed |
Internationalization plan of NMusic to Angola |
title_sort |
Internationalization plan of NMusic to Angola |
author |
Alves, Tiago Miguel Borges |
author_facet |
Alves, Tiago Miguel Borges |
author_role |
author |
dc.contributor.none.fl_str_mv |
Soeiro, Filipe Castro RUN |
dc.contributor.author.fl_str_mv |
Alves, Tiago Miguel Borges |
dc.subject.por.fl_str_mv |
NMusic Digital industry Internationalization Angola Music player Strategic Growth Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
NMusic Digital industry Internationalization Angola Music player Strategic Growth Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
Field lab: Entrepreneurial and innovative ventures |
publishDate |
2013 |
dc.date.none.fl_str_mv |
2013-01 2013-01 2013-01-01T00:00:00Z 2016-05-25T09:42:10Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/17538 |
url |
http://hdl.handle.net/10362/17538 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799137876447854592 |